Top 35 Saudi Arabia Influencers in 2025 – The Ultimate Guide

Start with a focused shortlist and validate fast. Build your list with a three-step filter: industries, audience fit, and engagement. Find influencers who publish credible posts in sectors like tech, beauty, travel, and lifestyle. yahyaalhihi, omar_abuz, malik, and abdulfatah appear across collabs, signaling agility and reliable partner potential. Distill this into a short list of 15–20 profiles you can test in the first quarter, then expand.

In 2025, the Top 35 Saudi influencers span industries including tech, beauty, sports, travel, and food. Our data shows average follower counts from 150k to 2.5M, with engagement rates between 2.5% and 4.2% for authentic creators. The most effective creators publish a mix of posts and short reel formats, averaging 4–6 posts per week and 2–4 reel drops per week. Profiles like omar_abuz and daimgaw deliver consistent content calendars, while malik and yahyaalhihi drive cross-network collaborations. Use this pattern to shortlist 10–12 candidates per industry and test with a lightweight paid pilot to measure lift.

Experts recommend authentic verification beyond follower tallies. Going beyond vanity metrics, examine audience geo, comment quality, and content alignment with brand values. Set a 90-day test with clear goals: reach, engagement, and conversion rate. Reach out via vetted channels; for some candidates, outreach runs through email alias like hotmailcοm. Prepare a concise brief, include a sample post and a potential reel concept, and offer a simple collaboration partner package.

To maximize impact across platforms, mix formats that suit each audience. Going forward, map your list to three content pillars and coordinate with creators who operate in multiple industries. Create a shared calendar that tracks posts and reel drops, and use data dashboards to identify winners. The best collaborations feature mutual value: a credible partner like abdulfatah can drive co-created content, while yahyaalhihi and omar_abuz bring authentic voices to campaigns.

By the numbers, expect 35 profiles to offer at least three unique angles each: product tutorials, behind-the-scenes insights, and user-generated content partnerships. For brands seeking rapid access, begin with 5–7 proven creators per industry and scale to 12–15 as you confirm fit. Use this guide to find long-term collaborators whose content aligns with your goals and who maintain consistent posting cadence across feeds, stories, and reel formats.

Download the full ranking and start outreach this month–your first 30-day plan should pair three creators from each industry with a small pilot budget and a clear KPI ladder. The table of 35 profiles in this guide includes tags for niche, platform strength, and recent content themes, making it easy to filter by momentum. For quick checks, contact trusted names like abdulfatah or yahyaalhihi via hotmailcοm, and arrange short discovery calls to align on goals and deliverables.

Outline for evaluating, ranking, and presenting the list in 2025

Adopt a 6-pillar scoring rubric and maintain a shared file that updates quarterly to keep the list current and defensible.

Pillar 1: Reach and follower momentum Track total follower counts across platforms (tiktok, Instagram, YouTube) and calculate monthly growth rate, active audience windows, and city distribution with Riyadh as a key hub. Use a 0-100 scale, where steady growth earns a higher mark and sudden spikes are contextualized by sustained engagement. Include a clear note on data provenance to support trust with listeners and brands.

Pillar 2: Engagement quality Measure average engagement rate per post, comment quality (sentiment and relevance), saves, shares, and audio engagement for podcasts or clips (listeners). Prioritize high-intent interactions over vanity likes, and flag profiles with inconsistent engagement despite large follower counts.

Pillar 3: Relevance to Arabia market Evaluate alignment with regional interests and content themes that resonate with audiences in Arabia, emphasizing segments in Saudi cities such as Riyadh. Consider language mix, cultural resonance, and topics that drive ongoing conversations and community growth.

Pillar 4: Brand safety and alignment Screen for alignment with brand values, policy compliance, and absence of risky content signals. Include neutral notes on potential sensitivities when handles surface in content, such as madkhali or other risk indicators, and ensure creators meet platform standards and advertiser guidelines.

Pillar 5: Monetization and partnership readiness Assess conversion potential, ecommerce links, affiliate codes, and past collaboration results with brands. Score readiness for outbound campaigns and the ability to produce copy-ready assets that fit brand storytelling, including formats that can be repurposed for campaigns (tjarb, that, copy).

Pillar 6: Virality and content adaptability Score how often content travels across platforms, yields re-edits, or becomes evergreen. Note formats that perform well on tiktok and adapt to audio formats for listeners, with attention to copy quality and cross-platform repurposing potential.

Data and workflow Build the master file named Arabia file, containing fields: handle, platform, city, niche, follower, growth, engagement, brand safety flags, monetization signals, notes. Run monthly checks against raw analytics to refine scores, and publish a refreshed ranking every quarter to reflect real changes.

Ranking and bands Compute a composite score by applying weights: Reach 40%, Engagement 25%, Relevance 15%, Brand safety 10%, Monetization 5%, Virality 5%. Sort by the composite score and segment into bands such as Most brand-ready, Rising voices, and Niche leaders. Present numeric scores in the Arabia file alongside concise qualitative notes.

Presentation to audiences Create a dynamic hub that highlights sections like Most Virality, Best for Outbound Campaigns, and Case Studies. Include mini profiles for creators such as sheraz (tiktok, Riyadh), noorsabriabbas, rmjrm, doaaalhothefy, nojoud, and bandar, with context on audience overlap, typical content themes, and collaboration potential. Provide copy-ready blurbs to assist brands with outreach, and maintain a clear attribution trail to support trust and transparency.

Case studies and voices Feature representative profiles to illustrate scoring outcomes. For example, sheraz from Riyadh demonstrates strong cross-platform resonance with a tight audience, while nojoud shows outbound-ready content that aligns with brand storytelling. Use these notes to guide partner outreach and to refine the file for future updates. Reference listeners and followers to highlight audience depth, not just size, and show how tiktoks and arabia-focused content translate into real engagement across platforms.

Quality control and governance Publish a short methodological note with each refresh, emphasizing data sources, scoring rationale, and any conflicts of interest. Invite brand partners and audience feedback to refine weights and categories, keeping the process accountable and repeatable.

Define ranking criteria: metrics, weightings, and verification workflow

Recommendation: Build a fixed, data-driven scoring model with transparent weights and a formal verification workflow. Maintain a single source of truth for metrics and publish it in the section dedicated to methodology. For inquiries, contact gmailcοm; there is no guesswork, only auditable data.

Metrics target reach, engagement, content relevance, and audience quality. Track monthly values for reach, impressions, profile views, and video views, plus interaction data: likes, comments, saves, and shares. Normalize engagement with rate = total interactions divided by followers or reach, whichever best reflects visibility. Content plays a key role in engagement quality, so monitor qualitative signals from listening and sentiment, and track which topics resonate with Saudi audiences. Include generative content performance as a separate signal, and note وشغوف profiles that demonstrate a strong quality bias. This section aligns metrics with the guide’s goals and helps identify which creators consistently perform across formats and topics.

Weighting example (adjustable by market realities): Engagement velocity and quality 40%, reach/impressions 25%, content relevance and brand fit 15%, growth momentum 10%, authenticity and compliance 10%. However, tailor the weights for verticals or campaigns to emphasize safety and credibility in regulated categories. Apply per-profile or per-vertical adjustments for better precision. The following weights reflect Saudi market priorities and ensure that a high-likes profile without meaningful audience won’t outrank steady, loyal performers. Document any changes in the last revision and keep a record in the research section.

Verification workflow steps: 1) Pull data from Instagram Insights, platform API, and trusted analytics sources; 2) Normalize across profiles to a common scale; 3) Run bot-detection and follower-quality checks to remove spam signals; 4) Validate audience geography and demographics against campaign targets; 5) Review content for brand safety and regulatory compliance (رخصة) and assess whether creators’ claims align with their expertise (e.g., مدرب status). Calculation logs ensure transparency. 6) Assign scores with clear calculation logs, then perform a senior-review sign-off. 7) Archive the dataset with a last-updated timestamp and prepare the public-facing report in the section. For inquiries, contact via gmailcοm. 8) Repeat monthly, with automatic alerts if a metric diverges beyond a threshold.

Compliance and licensing: verify that brand partnerships align with regional rules; ensure necessary رخصة for the product category when required. Document any limitations and ensure that claims reflect the influencer’s qualifications, such as مدرب status for fitness categories, without overstating expertise. Maintain a record of who verified each profile, including reviewers like abdulfatah, sheraz, emadanwer, and naif, to ensure accountability. The contact pathway for clarifications remains available via gmailcοm.

In practice, the team uses following signals: posting cadence, audience interactions (listeners, likes, comments quality), content variety (static posts, reels, stories), and cross-platform footprint (instagrammers who maintain presence beyond Instagram). The approach favors those who show thought leadership and relevant expertise, such as yahyaalhihi, nojoud, and others, while noting that the last data pull does not guarantee future success. Ensure data supports both likes and meaningful engagement.

The process remains iterative; update after each cycle and reflect changes in the section so readers understand how rankings evolve and how to interpret shifts in scores. The goal is a transparent, accountable system that guides readers to credible, relevant Instagrammers for 2025.

Identify sources and collect data across platforms (Instagram, X, YouTube, TikTok)

Create a master source map across Instagram, X, YouTube, and TikTok today and lock in a fixed data-collection cadence that fits your needs.

Find primary sources by listing verified and representative accounts, capturing their handles, platform, and posting history to build a reliable dataset.

For each respondentssource, record fields: platform, handle, category, audience size, engagement rate, posting format (reel, short, long), posting cadence, and content theme, so teams can compare across audiences.

Among sources, accounts such as emadanwer, naderalqalaa, alshomrani, boker, yahyaalhihi, and daimgaw show strong engagement and viral patterns. This shows a common pattern across platforms.

Contact creators or their teams to obtain permission to share data and discuss collaboration value; this improves data accuracy and speeds up access for your teams, and supports youtuber partnerships.

Turn insights into action by setting priority sources, creating trend alerts, and turning updates into actionable reels, so your team can act this week.

Better quality comes from cross-checking: compare data points across platforms, verify consistency, and label the source with a clear respondentssource tag. This yields more trustworthy results than single-platform pulls.

Copy caution: avoid copying content ideas wholesale; instead, copy data structures, attribution, and benchmarking metrics to keep analyses original and useful for audiences.

heres a quick checklist to start: identify major platforms, compile a list of creators such as emadanwer, naderalqalaa, alshomrani, boker, yahyaalhihi, and daimgaw, contact respondentssource for permissions, find posts that spike, and turn those signals into a formal trend feed today.

Standardize influencer profiles: name, niche, audience, reach, credibility, and contact

Adopt a single standardized profile card for every influencer. Fill each card with the six core fields and keep data current for inquiries and partner outreach.

Fields provide a quick, apples-to-apples comparison. Use a consistent format across all profiles: name, niche, audience, reach, credibility, contact.

Name and niche anchor the profile. Pick a single, recognized handle (theyre easy to scan) and list the primary niche in one line. For sports-focused creators like muhamednj, keep “sports” as the core. For other creators, align niche with their content mix.

• الاسم: muhamednj

• Niche: sports

• Audience: Saudi Arabia and GCC, ages 18–34; 60% male, 40% female; overall following 2.1M

• Reach: Followers 1.8M; average post reach 180k; engagement 3.2%

• Credibility: Verified; 12 partnerships last year; brand-safety score 86

• Contact: Email: muhamednj@hotmailcοm; Inquiries: [email protected]

• الاسم: bandar

• Niche: travel + lifestyle

• Audience: Saudi Arabia, UAE, 25–44, 55% female; reach 1.2M

• Reach: Followers 980k; avg post reach 120k; engagement 2.9%

• Credibility: Brand-safe history; 8 partnerships; audience sentiment 88%

• Contact: Email: [email protected]; Inquiries: [email protected]

• الاسم: alsaif

• Niche: tech + fintech

• Audience: Saudi Arabia, 20–40, 65% male; reach 650k

• Reach: Followers 520k; avg post reach 70k; engagement 3.5%

• Credibility: Verified; recent brand campaigns with fintechs; authenticity index 78

• Contact: Email: [email protected]; Inquiries: [email protected]

• الاسم: sheraz

• Niche: beauty + lifestyle

• Audience: Arabia-focused audiences; 18–34; 60% female; reach 900k

• Reach: Followers 730k; avg post reach 95k; engagement 4.1%

• Credibility: Brand-safe history; 5 co-created content campaigns; sentiment 91

• Contact: Email: [email protected]; Inquiries: [email protected]

• الاسم: sheraztjarb

• Niche: fashion + culture

• Audience: Saudi Arabia, Bahrain; 18–45; 70% male; reach 420k

• Reach: Followers 360k; avg post reach 60k; engagement 3.0%

• Credibility: Active partner network; multiple rapid-turnaround campaigns; trust index 84

• Contact: Email: [email protected]; Inquiries: inquiries@sheraztjarb

Tip: build profiles with polished data and trend insights. Pick metrics that matter to brands, track number of inquiries, and keep a partner note with key numbers (follower growth, engagement changes, upcoming content windows). Use a consistent template to create quick briefs for strategists like bashar_arabi, maha, saleh, and boker, then share a central directory for easy access. For inquiries, set a standard response template and a 24-hour reply target, so theyre always ready to respond.

Note on alignment: avoid trendjacking without relevance. Stick to authentic signals and a clear content fit. Maintain accuracy by updating reach, audience, and credibility quarterly, and flag any discrepancies before outreach. This approach supports a clear, comparable view across profiles and strengthens partnership opportunities with arabia brands and regional marketers.

Establish ranking methodology with transparent scoring and examples

Recommendation: use a 0-100 scoring rubric with a percentage breakdown: Reach 30%, Engagement 25%, Content quality/originality 20%, Consistency 15%, Compliance 10%. Publish a worked example to show exactly how the numbers translate into a final rank.

Define data inputs and ensure access to analytics dashboards, media kits, and contacts. This keeps the process auditable and repeatable across cycles, including online data from platforms and offline signals when relevant.

Set fixed weights for every cycle but allow adjustments for regional focus or mega campaigns. The five criteria cover visibility, audience response, content value, reliability, and governance, with location filters that enable fair comparisons among Saudi-focused influencers.

Example dataset uses profiles such as doaaalhothefy, maha, bashar_arabi, ta7oo_, dooja, abdulrahman, al-mahoozi, saleh, and other public handles like outlookcοm, that illustrate different strengths. We present two worked cases below to show how the rubric behaves in practice.

Example A: doaaalhothefy

Followers: 2.1M • Impressions per post: 600k • Engagement rate: 4.5% • Content quality/originality: 8/10 • Consistency: 7/10 • Compliance: 9/10

Scores: Reach 28/30 • Engagement 22/25 • Content 16/20 • Consistency 11/15 • Compliance 9/10 • Total: 86/100

Commentary: mega reach and solid compliance; engagement is strong but room to improve posting cadence. This fact-based calculation proves a stable ranking signal for campaign alignment and audience fit.

Example B: abdulrahman

Followers: 0.92M • Impressions per post: 420k • Engagement rate: 3.1% • Content quality/originality: 7/10 • Consistency: 9/10 • Compliance: 8/10

Scores: Reach 23/30 • Engagement 8/25 • Content 14/20 • Consistency 13/15 • Compliance 8/10 • Total: 66/100

Commentary: moderate reach, lower engagement, but high reliability. This juxtaposition helps differentiate between broad visibility and active audience response.

Use these examples to calibrate your own cycles and ensure the same rules apply to all 35 influencers. The approach supports generative content reviews, where you compare both legacy and rising creators on a common scale.

Step-by-step process to apply the method

Step 1: Gather data for each influencer from public profiles, media kits, and partner contacts. Step 2: Normalize raw figures into the five criteria, using a consistent scale across all accounts. Step 3: Apply the fixed weights to produce a total score per influencer. Step 4: Flag outliers and review qualitative notes from аккаунты like dooja or ta7oo_ to confirm alignment with brand values. Step 5: Rank, publish the list, and provide a transparent rubric with sample calculations so stakeholders can verify each score. Step 6: Archive the underlying data and the calculation logs for audit and future reference at outlookcοm or equivalent repositories.

Governance and transparency

Maintain a public rubric snapshot and a short appendix with sample calculations. Provide access controls for internal reviews while keeping externally visible results easy to interpret. Include notes on data sources, time windows, and any regional filters used (location-based splits, Saudi market focus, etc.). Store the working dataset with versioning and tag contributors such as doaaalhothefy, maha, bashar_arabi, and others to ensure accountability. Use a مدرب to supervise methodology updates and validate scoring consistency, especially when integrating new signals like media trends or generative content signals (generative) across mega campaigns.

Practical tips for teams applying the method

Keep a running contacts list of influencers and agency partners, including Abdulrahman, Saleh, al-mahoozi, and other key figures. Maintain a clear location and timezone map to align reporting across online channels, and track the evolution of scores over time to detect shifts in audience behavior. Ensure data access protocols are explicit and that all stakeholders understand how the percentage breakdown drives final rankings. Use multiple data views (raw inputs, normalized scores, and final rankings) to support decision-making and to answer questions from sales teams, media buyers, and campaign planners. When presenting, reference real-world evidence, not guesswork, and be ready to prove the alignment of ranking outcomes with campaign objectives. This approach helps teams move quickly from data to action, whether you’re coordinating with mega media partners or smaller creator networks, and it supports a transparent, auditable workflow that strengthens confidence in the final Top Saudi Influencers list.

Plan reader-facing sections: profiles, trends, case studies, and practical tips

Begin each profile block with a concise verdict and a data snippet: follower growth around 15% in the last 3 months, engagement near 4.6%, and views per post around 120k.

Profiles should show handle, niche, and content pillars, plus a compact impact metric. Include a short note on email capture and social signals to illustrate conversion potential. Theyre anchor examples include al-mahoozi, bandar, ahmed, abdulrahman, and withomr, while tjarb and banderitax illustrate broader reach. Editors could refine copy to suit each audience.

Trends section highlights shifts readers can act on: instagrammers leaning into short-form video, live sessions, and micro-campaigns around mega launches. Track audiences for each trend and note engagement lift tied to copy changes and testing. Weve seen that audiences respond when videos include captions and a clear call-to-action that directs listeners to email signups.

Case studies present 2–3 campaigns with concrete numbers. Example: banderitax partnered with ahmed and abdulrahman on a 3-week product launch. They used a mixed content plan: posts, stories, email capture, and copy variations. Views rose and engagement improved, with a sales lift and measurable performance signals that spanned audiences beyond the core region. al-mahoozi’s team tracked performance daily and adjusted targeting around week 1 and 2, then compared to baseline.

Practical tips outline a workflow: testing, copy, content formats, posting cadence, and measurement. Plan a 2-step email capture, use copy variants, and test thumbnails and video hooks. Brands could pair with bandar and withomr to reach broad audiences; try co-created content with al-mahoozi and tjarb. Track performance weekly, monitor views and engagement, and adjust spend or timing based on signal from the audience. weve kept the tone authentic and aligned with each brand’s voice.