
Recommendation: Build a Dubai luxury feed with ai-driven profiles that combine compelling lifestyle storytelling with solid engagement. Track average follower counts and الإعجابات per post across 10 key accounts, then expand to the full set. Include names like farha, arwa, enricarmody, farooq, mustafa, bennixon10, carpiworld, ᴅᴜʙᴀɪ, and diamondwaterme to spot consistent momentum.
Each entry presents category, niche, and visible brand collaborations. We rate engagement signals by average likes, comments, saves, and daily follower growth. The Dubai scene features both male and female creators, and we flag the gender when disclosed to help brands tailor campaigns. The profile set includes ai-driven content and high-quality production, with several voices adopting this approach to stay current.
For brands, map outreach using the included contacts and verified channels. Prioritize creators who pair authentic storytelling with consistent post cadence. Examples to watch include farha and arwa in lifestyle, mustafa and farooq for fashion and travel, and bennixon10 or carpiworld for luxury product drops. Monitor الإعجابات and engagement around campaigns to judge fit.
Operational tips: save a 20-profile shortlist for quick campaigns and a broader 60-profile pool for longer projects. Use regional tag ᴅᴜʙᴀɪ to align with the city audience, and verify each handle’s authenticity before outreach. The list highlights awards and partnerships to help you select credible voices for 2025.
Next steps: Pull the list into your influencer dashboard, annotate with الإعجابات and average engagement, and check each profile’s contacts for collaboration options. The result is a ready directory of 80 Dubai luxury voices that balance aspirational content with practical business value.
Dubai Luxury Influencers 2025: Top 80 Luxury Instagrammers in Dubai
Start with katrinaantonovichofficial for a benchmark in Dubai luxury style. Pair with enricarmody to see a cross-border aesthetic and with carmody for broad audience reach.
This 80-profile guide spans fashion, real estate, yachts, hospitality, travel, and premium experiences across the emirates, delivering consistent high-grade visuals and credible sponsored content.
To evaluate potential partners, prioritize authentic storytelling, high production quality, and reliable posting cadence, plus clear media kits that translate into a simple access request for collaborations.
Notable local voices include umutilkaya, oueslati, arwa, princeeamirr, saimure, sulton77, bennixon10, and emirates-based accounts, delivering luxury travel, fashion drops, and event highlights.
Global reach involves worldwideyom and luxurywithlara, with content ranging from fashion shoots to high-end interiors; include female creators and business-minded thinkers.
Cross-platform strategy leverages youtube for long-form tours and interviews, pairing Instagram with evergreen video content; expect million-scale views for top drops.
Exclusive outreach should offer full access to events, provide sample posts, and require clear contacts for quick replies, with a straightforward proposal in every message.
Recommended outreach process: build a 80-strong roster, segment by niche (female-led fashion, business, lifestyle), craft tailored pitches, and propose a 3-month pilot with a full suite of deliverables.
For a balanced portfolio, include sulton77 and bennixon10 in luxury streetwear; oueslati and arwa in luxury travel; umutilkaya in interior and design; princeeamirr and saimure in fine jewelry and yachts; carmody and enricarmody for global appeal; worldwideyom and emirates-based accounts for region-specific content.
Close with an action plan: compile contacts, prepare a one-pager with audience demographics, engagement rates, and past brand partners; schedule quarterly reviews to refresh the 80.
Top 80 Luxury Influencers in Dubai – Luxury Instagrammers in Dubai 2025; – 27 @smvstyle
Prioritize collaborations with 12 Dubai-based luxury creators who consistently deliver high-quality visuals and engaged audiences. Build an inbound inquiries flow that starts with outreach via email or direct messages, paired with a concise media kit and clear deliverables. Focus on accounts that show regular posting, event access, and authentic product storytelling.
The 80-profile roster spans macro luxury fashion, travel, art, cars, and Emirates experiences. Anchor partnerships around these proven format types: photo essays, car showcases, destination retellings, and event access. Key anchors include jordanboparan for urban luxe photography, carpiworld for automotive luxury, lukaszczuk for international travel aesthetics, alexandrastoica27 for creative visuals, arinakarpichenko for studio glam, kedysh_irishka for lifestyle engagements, shamsa for beauty and fashion, sulton77 for street-style crossover, kaur for couture styling, bennixon10 for premium streetwear, elsvmrdli for photography macro content, jwana for destination resort shoots, kanda for fine dining experiences, kasia for travel couture, luxurywithlara for luxury branding narratives.
Plan outreach with a simple format and shareable media kit. Include sample deliverables, rate bands, and a list of preferred access opportunities in emirates venues. Use inquiries to quantify interest and create a shared calendar. For scalability, segment collaborators by audience size and niche, then tailor creative pitches to fit each profile.
Execution path: begin with a test phase featuring 4–6 collaborations, measure response rates, and adjust. Maintain ongoing outreach to keep opportunities flowing, tracking when inquiries convert to paid posts and events. The full 80 profiles offer depth across macro, mid-tier, and niche segments, with luxurywithlara as a recognized case of successful lifestyle storytelling within Dubai’s luxury ecosystem. This approach aligns with the Dubai-centric coverage of 27 @smvstyle and the broader Emirates luxury scene.
Selection Criteria and Data Sources for the Dubai Luxury Influencer List
Recommendation: Prioritize Dubai-centric audiences with verified engagement and a media kit-ready profile, and require a 3-month performance snapshot before inclusion.
Core criteria:
- Audience fit: Dubai or UAE-based followers must comprise the majority of the audience, verified via Instagram insights and geo data when available.
- Engagement quality: average engagement per post over the last 12 posts should be at least 2.5%; assess comment relevance and authenticity signals beyond likes.
- Content relevance: focus on luxury topics such as fashion, high-end dining (restaurants), real estate, travel, cars, watches, events, and experiential luxury.
- Brand safety and authenticity: no disqualifying associations; confirm profile authenticity through posting history, verified status where applicable, and clear sponsorship disclosures.
- Consistency and availability: minimum 8 posts per month, regular stories or live sessions, and defined lead times for campaigns (14 days or less preferred).
- Language and regional representation: include both Arabic- and English-language creators (examples: arwa, arab, fahadanwar_, oueslati) to cover bilingual audiences.
- Compliance and readiness: up-to-date media kit, past campaign case studies, transparent pricing copy, and ready contract terms (excel formats facilitate review).
Data sources and verification tools:
- Instagram Insights: audience geography, reach, impressions, saves, shares, and post-level engagement to gauge true resonance in Dubai.
- Public-facing metrics and media kits: profile history, brand partnerships, posting cadence, and visual storytelling quality.
- Third-party vetting: tools like hype-level analytics to assess audience quality, fraudulent activity, and growth stability; cross-check with reputable dashboards for consistency.
- Brand collaboration records: documented partnerships with luxury brands, fine-dining venues (restaurants), and Dubai events to confirm relevance and reliability.
- Local media coverage: features in Dubai luxury lifestyle outlets and event listings to corroborate market presence.
- Cross-platform presence: assess activity on additional channels to understand multi-channel reach and content versatility (while prioritizing Instagram for this list).
- Data export and reporting: maintain an Excel-friendly master sheet with fields such as handle, real name, category, followers, engagement rate, top cities, content themes, past campaigns, contact, and notes.
Representative data inputs and identifiers to source during vetting (examples): karpichenko,abubaker,sara,content,restaurants,united,mega,copy,ayman_jbara,princeeamirr,excel,luxurywithlara,millionairegame,kedysh_irishka,mohammed,elsvmrdli,jumanajumana,bogdanova,instagram,arwa,arab,fahadanwar_,oueslati.
Data export fields to capture in your master sheet (Excel-ready):
- Handle
- الاسم
- City/Audience
- Category
- Followers
- Engagement rate
- Top cities
- Content themes
- Past campaigns
- Availability
- Contact
- Notes
Niche Breakdown: Fashion, Real Estate, Travel, Auto, and Beauty in Dubai
Recommendation: Build a Dubai-forward luxury collab grid with six to eight creators across the five niches, prioritizing audience overlap and clear metrics. Pair anchors like laurapetersdubai and alexandrastoica27 with niche voices such as maged, kedysh_irishka, ilkaya, and nadimyounes to reach both lifestyle and business readers. Establish a single contact channel for quick approvals and a simple briefing template.
Fashion content thrives on capsule drops, boutique openings, and styling sessions that spotlight Dubai’s DIFC, Mall of the Emirates, and City Walk. Real Estate gains from immersive tours of penthouses in Downtown Dubai, waterfront villas on Palm Jumeirah, and high-end showrooms in Design District. Travel angles include five-star stays, desert safaris, and Dubai skyline experiences. Auto content spotlights supercars, limited editions, and on-road clips along Sheikh Zayed Road and Dubai Marina. Beauty blends skincare rituals, spa visits, and makeup looks captured during golden hours at beach clubs.
Partner with business-minded creators who can convert to deals, using a clear contact path and ready-to-negotiate packages. Use a nasiha-driven briefing to align brand values with content tone, and leverage ᴅᴜʙᴀɪ tags and audience data from accounts like gehnaadvani and nadimyounes to validate reach.
| Niche | Content Focus | Recommended Influencers / Handles | Notes |
|---|---|---|---|
| Fashion | Capsule drops, boutique openings, styling sessions in Dubai luxury districts | maged, kedysh_irishka, ilkaya | Coordinate with kanda for studio shoots; leverage audience overlap with sara and alexandrastoica27 |
| Real Estate | Luxury property tours, penthouses in Downtown Dubai, villas in Palm Jumeirah | ayman_jbara, nadimyounes, gehnaadvani | Offer tours with high-quality b-roll; targeted packages for business partners |
| Travel | Five-star stays, desert safaris, yacht/helicopter tours, skyline views | ᴅᴜʙᴀɪ, alexandrastoica27, sara | Use location tags and cross-promotions with laurapetersdubai |
| Auto | Supercars, limited editions, test drives, track-day clips | maged, kanda | Highlight sound design and Dubai routes; pair with lifestyle venues |
| Beauty | Skincare, makeup looks, spa retreats, product seeding | gehnaadvani, nadimyounes, laurapetersdubai | Coordinate with restaurants and luxury venues for cross-promos |
To start, reach out via the contact channels on each profile and propose a short, data-driven brief. Use a mix of stories, reels, and posts to test cross-niche resonance, then scale with a paid partner plan that reflects audience size and engagement, including measured ROI with affiliate links and discount codes.
Measuring Influence: Follower Quality, Engagement, and Reach
Define a three-dimension score today: follower quality, engagement, reach, and set explicit targets for each tier.
- Follower quality
- Audit authenticity by comparing follower growth with engagement patterns; target an authenticity score above 0.8 for mega accounts listed below.
- Geography and lifestyle fit: verify Dubai/UAE audience share and alignment with luxury lifestyle brands like branddubai; prioritize profiles with a high Dubai-based audience for inquiries from partners.
- Profile signals: ensure complete bio, accessible contact options, and a verified or clearly authentic presence. Consider profiles such as lukaszczuk, kasialukaszczuk, ᴅᴜʙᴀɪ, bogdanova, saimure, umutilkaya, sarahoueslati07, shajar_kh, shamsa, nasiha, nrsalah, anabelarto_global, and other Dubai-luxury creators when benchmarking.
- Engagement
- Post-level rate: (likes + comments + saves) / followers; use a separate metric for stories (replies, taps, and shares). For mega accounts, target 1–2% per post; mid-tier 2–4%; micro (<100k) 4–7%.
- Comment quality and resonance: track long-form comments and relevant replies within 48 hours; prioritize engagement that signals affinity with luxury lifestyle topics.
- Outreach signal: measure response rate to outreach and the speed of replies; consider this a leading indicator of partnership receptivity.
- Reach
- Impressions vs followers: calculate reach per post and compare against follower base; aim for a reach-to-follower ratio above 0.6 for meaningful exposure in Dubai luxury niches.
- Cross-channel presence: map audience overlap across Instagram, TikTok, and other platforms; lower dedup while maximizing unique reach within the Dubai luxury segment.
- Inquiries and partnerships: track inbound inquiries and successful partnerships resulting from outreach; keep a log of inquiries and responses to optimize future pitches to brands like branddubai and partners such as anabelarto_global and shajar_kh.
Benchmarks and workflow enable precise decisions. Based on a 360° audit, compute a composite score: 0.4 authenticity, 0.3 engagement, 0.3 reach. Use this format to compare profiles such as lukaszczuk, kasialukaszczuk, saimure, umutilkaya, sarahoueslati07, ᴅᴜʙᴀɪ, bogdanova, shamsa, shajar_kh, nasiha, nrsalah, and anabelarto_global.
- Collect baseline metrics for each candidate: followers, average likes, comments, saves, story replies, and current authenticity indicators; tag verified status where applicable.
- Run a two-part audit: assess follower quality and measure engagement and reach over the last eight to twelve posts; flag any profile with spikes that hint at artificial activity.
- Calculate the score for each profile: Score = 0.4 × authenticity + 0.3 × engagement rate + 0.3 × reach efficiency; flag profiles that fall below the minimum threshold for immediate reevaluation.
- Shortlist top candidates for a 14‑day outreach sprint; prioritize profiles with strong Dubai-lifestyle alignment and solid inquiries history.
- Outreach and negotiation: use a consistent format for pitches to beata, saimure, umutilkaya, shamsa, nasiha, nrsalah, and shajar_kh; route responses through the inquiries channel and track outcomes.
- Finalize partnerships with verified profiles and coordinate content rights, timing, and measurement milestones; document learnings for future campaigns with branddubai and other luxury brands.
Brand Collaboration Playbook for 2025: Pitch, Timing, and Deliverables
Launch a 4-week collaboration sprint with 10–12 luxury creators whose Dubai audience aligns with lifestyle, travel, and fashion. Define 2–3 deliverables per partner and set a 2-week content window after approval. Include potential collaborators like mohammed, farahabdulhamed, and duolikun in the initial outreach notes.
Pitch cards must present a crisp value proposition, such as exclusive access, cross‑channel exposure, and product drop events. Attach sample content concepts for feed posts, reels, and stories, plus a 7-day pre-brief that aligns on creative direction, captions, and tagging. Tie every pitch to a target engagement metric and trackable reach for the audience.
Timing and cadence: schedule outreach to hit local luxury moments in Dubai, set seed dates 14–21 days before go‑live, and lock approval windows with partners across time zones. Use a unified calendar so worldwideyom and other international partners can align; reserve slots for live events with hosts such as princeeamirr and lukaszczuk.
Deliverables and assets: finalize 4 asset types: 60-second lifestyle video, 3 feed posts, 6–8 stories with link options, plus caption templates and UTM tracking. Include a 12-month usage rights clause and a concise performance brief that maps to engagement metrics–reach, impressions, saves.
Roster idea and example partners: mohammed, farahabdulhamed, duolikun, mgelle, nrsalah, carpiworld, worldwideyom, princeeamirr, lukaszczuk, katrinaantonovichofficial, united, laurapetersdubai, female, carmody, bogdanova. Assign each creator a tailored angle: lifestyle storytelling with laurapetersdubai; luxury product curation with mgelle; event hosting with katrinaantonovichofficial; behind‑the‑scenes content with nrsalah. Prepare a single agreement and a channel plan that centers on audience quality and content excellence.
Spotlight on 27 @smvstyle: Profile, Style, and Collaboration Potential
Recommendation: Partner with 27 @smvstyle for a tightly staged Dubai luxury capsule across Instagram and youtube, anchored by a 3-part styling and city-guide series plus 2 long-form videos. This approach uses macro-outreach to boost reach here and maximizes impact through cross-posted content with creators such as bennixon10, ill_baroudi_, karpichenko, gehnaadvani, jwana, jumanajumana, maged, najibrizk, iamhiteshdewasi, enri, umut, carmody, kanda, buzaghlaa. The goal is to convert views into durable engagement and to create content that resonates across Dubai’s luxury audience and beyond.
Profile snapshot and style signals: @smvstyle balances polished elegance with city-chic energy, consistently driving high engagement on reels and stories. This cadence pairs well with creators listed here and their audiences; when pieces anchor on youtube and Instagram, we capture macro reach and deeper insights from comments and saves. Collaborators like gehnaadvani, jumanajumana, jwana, maged, najibrizk, iamhiteshdewasi, and others listed here add resonance for luxury travel, fashion, and lifestyle verticals, expanding the count of touchpoints across the region.
Collaboration potential and sequencing: start with a 3-part Dubai weekend series featuring showroom tours, styling challenges, and a city highlights guide. Invite guest looks from jwana, jumanajumana, and iamhiteshdewasi; pair each post with a complementary short video on youtube and a carousel on Instagram. Extend reach by tagging bennixon10, ill_baroudi_, karpichenko, najibrizk, maged, and buzaghlaa to amplify exposure.
Measurement and targets: track reach, views, and insights per asset; aim for million-level impressions across the suite, with a clear count of interactions such as saves and shares. Listed collaborations should show incremental growth in followers and engagement. Use UTM codes to measure traffic from here onto partner sites. After the pilot, scale with 2-3 additional pieces based on performance.
Practical tips for execution: align creative brief around a Dubai luxury aesthetic, keep captions concise, and ensure authentic voice. Rotate hosts among iamhiteshdewasi, gehnaadvani, kanda, carmody to keep content fresh; the approach should feel natural, enabling audiences across bennixon10, maged, buzaghlaa, and others to discover edits and leave insights.