150 Top Travel Influencers and Top Travel Instagram Accounts in 2025

Choose this curated list as your essential filter for travel inspiration in 2025. To satisfy wanderlust seekers without noise, follow accounts that consistently share practical tips, transparent costs, and vivid memories from the road. In december, many creators emphasize authenticity, showing how they traveled across continents, what they packed, and which moments became their strongest picture.

To evaluate influence, look beyond follower counts to targeted content and scores. A trusted profile shows a clear relationship with its audience, responds to comments, and focuses on practical storytelling: how to plan trips, manage budgets, and navigate local customs.

Across the spectrum, the list highlights real people: alyshia and quin bring family-friendly tips, timm offers photo-first narratives, and other creators forge partnerships that feel natural rather than sponsored. These partnerships help explain how creators monetize without losing trust, while preserving memories and vivid picture content.

Plan your search around specific themes: nature escapes, city food tours, or outdoor photo spots that translate into practical itineraries. Note the kind of content that resonates most, and count how many posts and stories you save per week to gauge consistency. The best accounts publish honest captions and practical tips about costs, logistics, and safe travel.

Use this list as a living guide: the more you follow, the richer your own memories become, and the more you can translate inspiration into real trips. Let wanderlust guide your decisions to travel with intention, as this 2025 collection showcases tourist voices, practical tips, and visual storytelling.

Travel with AK – Content Plan

Publish a weekly series that centers on markets and parks, with a clean, professional design and a tight storytelling spine. Build the feed around four consistent formats: a narrative post, a motion reel, a tips carousel, and short Stories, all tied to your journeys and the people you meet.

Three pillars anchor the plan: markets, parks, and storytelling. In markets, capture textures, sounds, and windows into local life; in parks, frame light, movement, and pauses. Your adventurer eyes turn ordinary scenes into vivid tales; tell a moment from each place, with a clear takeaway for your audience.

Format details: Feed post with a caption that writes the scene and a lesson, a Reel with 15-30 seconds of motion, a Carousel that counts 5-6 shots with a step-by-step idea, and Stories that ask questions, polls, or quick tips. Frequency: Markets Monday, Parks Wednesday, Story Friday, and a weekend recap. This cadence keeps the audience engaged and your teams counting down to the next post.

Design rules: use a single color palette, consistent typography, and a modular template so each post looks cohesive on the feed and in the eyes of new followers. Maintain a professional feel, but keep room for playful textures that connect with others and with local vibes in markets and parks.

Collaborations: approach 2-3 local companies per city to feature in a dedicated post series. This yields permission-based sponsorship, authentic voices, and a sense of places visited. Track the count of partnerships and performance, not just the net reach; this helps you show value to brands and to your audience.

Metrics you should count and optimize: saves, shares, comments, follows, and outbound clicks. Maintain a simple dashboard: posts per month, average watch time, and audience growth rate. Your team writes weekly notes about what works, what your eyes respond to, and what feels alike across markets and parks. Adjust the plan every month based on data.

Implementation steps: 1) Define 3-4 weekly themes (markets, parks, local cuisines, street performances). 2) Prepare a content bank: for each visit, write 1 main caption and 3 micro-story prompts to accelerate production. 3) Build a content calendar: another 8 weeks of topics with a mix of formats. 4) Prepare a list of potential partners: local markets, design shops, and travel companies that align with your audience.

Always tie each piece back to your feed’s narrative arc: adventures, kindness to others, and practical tips. Thank followers with a quick thank-you card in Stories and respond with a personal note; this builds a sense of community. Keep your eyes on your audience, count what matters, and tell stories that feel authentic to your journeys.

Selection criteria and data sources for the 150 influencers

You cant rely on vanity metrics alone. Build a data spine from verified channels and direct profiles that can be cross-checked across four streams of data, including platform analytics, creator surveys, media kits, and a recent study.

Set explicit criteria for the 150 influencers: ideal fit with their niche, credibility in travel storytelling, engagement quality, posting consistency, creative standards, and proven collaboration history. Don’t just count followers; track authentic interaction and audience diversity to ensure a truly varied roster.

Data sources span: official metrics from Instagram, YouTube, TikTok, and other platforms; direct outreach to creators for written confirmations; media coverage; local guides; and insights from locals who know regional travel scenes. Gather from both public profiles and partner networks to capture a complete view.

Process and discovery follow a four-stream approach: assemble the dataset, verify identities, compare signals across channels, and document decisions in a living writing guide. This keeps discovering patterns that drive influencer effectiveness and helps maintain transparency.

Scoring framework assigns weights to reach, engagement rate, audience quality, content originality, authenticity signals, and reliability of partnerships; cap distortions from paid promotions; ensure only allowed data fields are used with consent and clear permission from the creators.

Diversity and representation matter: ensure geographic and linguistic variety, including both established names and rising creators; incorporate locals and micro-creators to reflect real travel experiences. Examples from the ecosystem include damon, brittany, and elma to illustrate different voices and formats.

Governance and update cadence set a clear path: publish an accessible selection rubric, assign ownership to a dedicated team, and schedule quarterly refreshes to keep the 150-count fresh and relevant. Maintain a transparent log of changes to prevent bias and ensure accountability.

Implementation tips: start with a pilot set of 30 profiles to refine the scoring before scaling to 150; use structured templates for data collection; build a clean catalog with fields for platforms, channels, direct contact, and collaboration history to streamline ongoing maintenance.

Top travel Instagram accounts by niche and region in 2025

For 2025, choose niche-first accounts with regional depth. Look for high-performing feeds that balance practical trips with storytelling, and pieces that teach travelers something new about a place while entertaining them. Whether you’re researching unusual routes or planning collaborations, this selection showcases clear value, with a billion views across their posts and comments from engaged travelers.

Adventure and wildlife accounts across Africa and Latin America drive strong engagement. High-performing profiles in this niche average 0.5–2.5 million followers and 4–7% engagement, with reels delivering 5–15 million views per month. Names to watch include simon and matthias for their immersive safaris and wild trips, and amauri for unusual itineraries that fit travelers looking for offbeat experiences and the gear needed to pull them off.

In Europe and the Middle East, fashion-forward travel accounts pair stylish visuals with city guides and practical tips. Katiehamden_ stands out with clear styling, city-scale shots, and destination-ready outfits that inspire others to plan trips while traveling. High-performing accounts in this niche typically run 0.8–2.5 million followers and keep views in the 6–12 million range for reels that mix scenery with product-friendly captions.

Asia and Oceania shine in food culture and responsible travel. Niche profiles here share compact itineraries, market scenes, and ethical tips that resonate with travelers looking to learn and taste respectfully. Typical follower counts hover around 0.3–1.5 million, with engagement near 3–6% and reel views often hitting 4–9 million per month. Simon and others in this region showcase how to capture flavor, texture, and local sounds while staying mindful of communities and spaces; sounds from markets and street stalls enrich the footage.

North America features robust road-trip and family-travel niches. Accounts focusing on practical itineraries publish concise pieces, tips on budgeting, and safety notes that resonate with busy travelers. Expect 0.6–2 million followers, 4–8% engagement, and monthly reels that reach 8–12 million views. Katiehamden_ can pair with local editors to broaden regional coverage, while cross-niche collaborations widen audience networks.

To build a focused 2025 feed, map accounts by niche and region, then compare two metrics: engagement consistency and content variety. Favor accounts that produce a mix of images, carousels, and reels, with clear learning hooks and practical tips. Names to study include simon, matthias, katiehamden_, and amauri; learn how they balance aesthetics with credible guidance for travelers looking for high-quality content.

These profiles illustrate how unusual travel perspectives, strong regional context, and clear aims combine to create credible, high-value feeds. Use their formats to craft your own content plan, widen partnerships, and deliver value for travelers and brands in 2025.

Key engagement metrics to compare accounts (ER, comments, saves, shares)

Start with this concrete recommendation: compute ER per post and compare within the same follower bracket to identify top-tier creators who truly earn action beyond follower count. ER = (likes + comments + saves + shares) / followers * 100; track it weekly, using the same content type (reel, carousel, or image) and the same time window for apples-to-apples comparisons. A single reel that showcases exploration of attractions and lifestyle scenes often earns higher ER, proving public resonance. youre able to learn which topics and formats resonate, from india to bora destinations, and from jetsetter vibes to youtubers sharing tips. Case studies from beganovich show how consistent, authentic commentary drives engagement, while becki notes highlight practical prompts for saves. Having a thousand followers does not guarantee high ER, so focus on action signals and content quality.

Quality signals matter beyond raw counts. Track commentary quality by counting meaningful responses (questions, tips, itinerary suggestions) versus emoji-only reactions. A higher share of comments with substance signals that audiences care about the content and are exploring ideas you present. Public commentary helps others see the value, and it guides you toward formats that combine travel lifestyle with practical tips for attractions and scenes that your followers want to save or share.

To act on insights, apply clear prompts in captions, design reels that showcase destination moments, and collaborate with creators who already perform well in your niche. Use a mix of travel lifestyle posts, educational reels, and quick takes from india trips or bora getaways to test what resonates. youre not guessing: you’re tracking response patterns, learning from what performs, and iterating toward formats that perform consistently across audiences and publics.

Practical growth tactics for new travel creators in 2025

Start with a 3-post / 1-reel weekly cadence to keep momentum and grow reach on Instagram in 2025.

Define your niche around a clear promise and a british-friendly tone: sustainable city trips, budget-friendly itineraries, and interesting behind-the-scenes looks from places like lebanon, grounded in understanding your audience and their travel ambitions.

Build a concrete plan: for each quarter target 4 trips or activities, draft 3 post ideas per location, 2 reel concepts, and 1 carousel guide; tag locations and include actionable tips you would reuse in future posts, staying passionate and doing the work consistently.

Monetize by offering affiliate links and partnering with local businesses; join an influencer group to share cross-promotional posts and co-create itineraries, aiming to add at least 10% of monthly revenue from affiliate programs in year one.

Track performance with clear metrics: saves, shares, reach, and watch time for reels; aim for 4–6% average engagement and maximize the most effective formats for your audience; add caption prompts tuned for the gram and encourage comments.

Leverage case studies and partnerships: collaborate with a host like marcell in lebanon for authentic content, and contact 2–3 british travel brands per quarter; expand your reach by coordinating group campaigns and affiliate offers with local businesses, doing this involves understanding audiences and building a passionate, influential creator network.

Brand partnerships, pricing, and negotiation tips for travel influencers

Price should reflect the deliverables and rights you grant, not just your follower count. Your influence shows value through consistency, visuals, and outcomes. Build a media kit with three levels–Core, Growth, Strategic–and specify deliverables, usage rights, and performance signals.

• Deliverables and formats: 1 feed post or carousel, 2-4 Stories, 1 Reel, and optional live collaboration. Include caption direction, tagging expectations, and asset formats (square, vertical, horizontal).
• Usage rights and duration: worldwide license for 12 months across Instagram, Facebook, TikTok, and brand-owned channels; allow reuse in paid campaigns if negotiated; include attribution guidelines and clear post-cublic rights.
• Pricing bands by audience tier (USD, per post or per campaign):
  1. Micro (5k-15k): Core 350-600; Growth 650-900; Strategic 1100-1700
  2. Mid-tier (15k-100k): Core 900-2100; Growth 2200-5000; Strategic 7000-12000
  3. Macro (100k+): Core 5000-12000; Growth 15000-25000; Strategic 30000-60000
• Negotiation approach: open with a concise value proposition, show recent performance (reach, views, saves), and propose a pilot in one location to prove impact before a longer partnership. Add-ons like product seeding, itinerary planning, or live event coverage widen ROI without inflating the core fee.
• Contracts and terms: require a brief, clear brief, a straightforward payment schedule (50% upfront, 50% on delivery), and explicit asset usage terms. Define geography and platforms to prevent scope creep and protect long-term plans.
• Metrics and reporting: provide monthly snapshots of reach, views, and engagement. Track Stories completion, saves, and click-throughs. Use sources from campaigns to refine approaches; focuses on formats that perform best with enthusiasts and customers across the globe, including markets like Japan.

Case notes from sources like jackmorris, indrani, louis, and drew illustrate how multi-format campaigns elevate scores, extend reach, and convert enthusiasts into customers. A fashionista mindset pairs travel storytelling with brand aesthetics, while fifocareer paths align partnerships with measurable outcomes. Maintain an activity calendar to map deliverables, and, when opportunities arise, scale collaborations to eventually deepen trust with management and the crew on the ground, live on site.