Top 35 Baltimore Beauty Influencers in 2025 – Best Local Beauty Creators to Follow

Start with joanna if youre seeking crisp, color-forward tutorials that stand apart. What you gain is a reliable, approachable feed with a clear figure and a warm personality.

Josie delivers bold looks and fast, actionable tips; ashley specializes in skincare routines and product reviews that feel honest and practical. Both fans learn product shades, textures, and application tricks that fit daily life in Baltimore.

Each profile shows a crisp figure and a welcoming personality, with content across Instagram Reels, YouTube, and TikTok. In June, follower counts rose for several creators and tutorial saves increased across the board.

The lineup includes micro creators and established voices, with a mix of makeup, skincare, and haircare content that appeals to different ages in the city. A united community means you can compare technique across channels and pick tips that fit your routine. Save a file of favorites to revisit later.

To help you build a starter map, consider a trio: joanna, josie, ashley. Each is a creator in their lane, with a special perspective that complements other voices in Baltimore’s beauty scene. Their content stands apart through concise product breakdowns, shade recommendations, and skincare routines that translate to real life.

Stay organized, track what resonates, and keep an eye on June updates to spot rising patterns. The city’s local creators offer fast tips, honest reviews, and visuals that help you pick products and shade matches with confidence.

Discover and engage with Baltimore’s local beauty creators in 2025: a practical roadmap

Kick off a 6-week pilot by launching 5 collaborations with Baltimore-based creators to test formats, audience fit, and cross-promo potential. Pair each feature with looks that stay practical for followers and a personal touch that keeps content engaging.

Build your outreach list from local names like rachel, samantha, dana, maria, josie, ashley, wright, and themexicanbeauty. Inquire about 1–2 collaboration ideas suitable for either YouTube or TikTok, and clarify a simple timeline for production and posting.

Define a 3-part content backbone: looks, personal tips, and performances that transform a routine into something stronger. Pair a creator’s audience with the other’s strengths, then co-create on both YouTube and TikTok to maximize resonance. Keep the focus on authentic themes and your collaborative approach.

Plan events in maryland to deepen connections with friends and local brands. Co-host in-store pop-ups or live tutorials at popular shops, with short demo performances by rachel, samantha, dana, maria, josie, or ashley.

Track development across the pilot by logging analytics for each creator’s channel and for the joint content. Monitor views, watch time, and engagement per theme, then adjust monthly to keep the plan tight and relevant for Baltimore audiences on YouTube and TikTok.

Define the 2025 curation criteria: engagement, niche fit, and posting cadence

Apply a three-part rubric: engagement, niche fit, and posting cadence. For Baltimore, start with a location filter and highlighting local experiences, treating each creator as an entrepreneur capable of turning affinity into campaigns with real outcomes. Benchmark against local signals like the styles of facesbycree and theartisteditstl to calibrate tone, then tailor decisions to Baltimore consumers.

1. Engagement criteria
   • Average engagement rate (ER) per post over the last 90 days: ≥ 2.0%.
   • Total interactions per feed post: ≥ 60 (comments + shares + saves/digs).
   • Shares per post: ≥ 15; comments: ≥ 10; saves/digs: ≥ 15.
   • Audience quality: at least 40% local interactions from Baltimore location-based followers to ensure relevance.
2. Niche fit criteria
   • Local relevance: content centers Baltimore location, including bridal events, autumn looks, and nearby venues.
   • Content quality and originality: cohesive aesthetic with a clear voice; demonstrates expertise in at least two sub-niches (bridal, skincare, makeup, hair).
   • Brand alignment readiness: history of working on campaigns with deliverables and deadlines; ability to provide 1 feed post, 2 reels, and 5 stories per campaign.
   • Audience alignment: strong local follower base and active consumers who engage with beauty content.
   • Signals to watch: outcomes from profiles like Alexis Patterson, Kaychelle, and Taylor who show consistent, diverse formats; also consider Scott, and accounts like facesbycree and theartisteditstl for benchmark.
3. Posting cadence criteria
   • Feed cadence: 3–5 posts per week to maintain presence without redundancy.
   • Stories: 5–7 days per week; use polls, Q&As, and quick tutorials to heighten interactions.
   • Reels/TikToks: 2–4 per week; prioritize short-form tutorials and previews of bridal looks.
   • Live sessions: 1 per month to deepen connections with local audiences.
   • Campaign pacing: for each collaboration, deliver a structured package within a 2-week window, including an initial post, a reel, and 3–5 supporting stories.
   • Seasonal planning: align content with autumn campaigns and bridal season; integrate lifestyle moments like a cheese board at events to diversify visuals.

Operational note: maintain a master scoring sheet and a 90-day review cycle. Inquire with partnerships to adjust weights and templates. Use highlighting to draw attention to standout metrics, and ensure content experiences for the Baltimore location set creators apart from the rest.

Where to find rising and established Baltimore creators: platforms, groups, and events

thats where you start: check TikTok and Instagram for Baltimore makeup and hair pros who post consistently; access their latest tutorials to gauge color work, technique depth, and on-camera presence.

Platforms to monitor daily:

• TikTok – fast demos, live tips, and cross-city collabs; search #BaltimoreBeauty, #CharmCityMakeup, and #BaltimoreHair to find rising voices and established artists sharing fresh techniques.
• Instagram – feeds and Reels emphasize color stories and product pairings; follow creators who tag local salons and sponsors to see real-world workflow.
• YouTube – longer masterclass-style sessions reveal step-by-step methods and product layering, useful for building a practical toolkit.
• Facebook Groups and Reddit – join Baltimore creator circles to access portfolio feedback, shoot opportunities, and budget-friendly collabs.
• Newsletters and local events pages – sign up for salon newsletters or city fashion nights to catch sponsored shows and pop-up demos.

Groups and communities to join:

• Local creator collectives that meet monthly for portfolio reviews and collaborative shoots.
• Salon-sponsored groups coordinating guest artists for color nights, hairmakeup sessions, and live demonstrations.
• Beauty program alumni networks and student-run organizations offering internships and project days.

Events to attend this year:

• Pop-up demos at boutiques and studios featuring new color palettes and makeup techniques.
• Live show nights with Q&A where you can engage directly with the artists and sponsors.
• Trade days and charity events where creators partner with brands for sponsored looks and product drops.
• Cross-city collabs with Nashville-based teams to broaden access to resources and audiences.

Spotlight examples you may encounter in Baltimore scenes:

• rachel truitt – urban makeup master known for bold color stories; collaborates with ashley diggs on seasonal shows and uses sponsor-backed formats to showcase work.
• ashley diggs – color-focused hairmakeup specialist who builds stronger looks for fashion nights and community events.
• lakerra – creator and show producer coordinating shoots, backstage work, and business management for multi-artist projects.
• makeupbyamor_official – sponsored educator with a stream of pop-up demos and tutorial series highlighting practical techniques.
• nashville connections – Baltimore talent often teams with Nashville crews for larger productions that expand access to gear and networks.

Engagement and growth play a role in sustained success: use these steps to build visibility and relationships.

Actionable steps to build access, engagement, and a stronger portfolio:

1. Engage thoughtfully: comment on posts, share useful tips, and tag brands you admire to start conversations.
2. Request shoots with local studios to create fresh imagery for your social feeds and showreels.
3. Track progress with a simple report: note post frequency, audience reach, and collaboration outcomes to guide future moves.
4. Negotiate sponsorships and partnerships with clear deliverables–content, appearances, and product placements–to strengthen your business visibility.
5. Keep content varied: mix hair, makeup, color theory, and behind-the-scenes to show versatility and craft.

Where to focus next: identify one platform you enjoy, join two groups, and attend one local event per quarter to continually expand your Baltimore creator network.

Niche breakdown in Baltimore beauty: makeup artistry, skincare, tutorials, and content series

Launch a Baltimore-first content mix: a 4-week city-focused makeup artistry and skincare mini-series that blends live demos with short tutorials, supported by a collaborative calendar and micro-influencer partnerships. Start with latonya as a featured local artist to anchor the brow segment and drive bookings, then expand to other salons for co-branded sessions.

In makeup artistry, emphasize techniques that translate on camera: clean skin prep, precise brow shaping, and liner work that reads in scrollable feeds. Build a micro-series around signature looks–soft glam, bold liner, and brow sculpting. Offer courses that pair practice with feedback so participants leave with a portfolio-ready set of swatches and before/after shots.

Skincare segments should tailor routines to climate and skin types, with short, repeatable demonstrations that show cleansing, serums, moisturizers, and SPF. Offer workshops or mini-courses with refundable deposits to secure spots and allow a flexible cancellation policy for local audiences who juggle work and family. Build a library of skincare sequences that pairs with makeup looks to show cross-overs for consumers.

Tutorials should be structured as episodes and content series: Baltimore Beauty Basics, Day-to-Night in the Charm City, etc. Use cross-channel marketing; emphasize whats relevant to audiences and whats most engaged. Track reach across platforms and adjust tactics monthly. Use a content calendar that shares a few dishes of value each week to avoid audience fatigue. For marketing, pair organic posts with targeted ads capturing specific segments–new residents, event-goers, and salon clients. Include occasional travel shoots and a Nashville crossover to diversify tone while keeping Baltimore roots.

Foster direct relationships with consumers and local brands by offering a simple booking flow, with a clear calendar, flexible times, and referrals. Track bookings and conversion to ensure you realize the most value from each collaboration. Use a shared calendar to coordinate sessions across studios, and establish pricing bundles that offer a discount for multi-session bundles. Build a revenue model that is sustainable over seasons, with cross-promotion that reaches both long-time Baltimore residents and newcomers who want a local look. Focus on the ability to adapt campaigns to seasonal events and fashion weeks, and set a feedback loop that captures surveys and comments to refine future content. Navigate changing platform rules to maintain steady engagement that drives bookings and loyalty.

Bandhunta Izzy’s presence in the beauty scene: collaborations, brand ventures, and community impact

Follow the verified link to Bandhunta Izzy’s collaborations and brand ventures for a concrete snapshot of momentum in the local beauty scene.

In collaborations, Izzy engages a broad network of hairstylist partners and creators, like facesbycree, with teams in houston and other local markets. He partners with brandon and scott on joint shoots and video performances that blend music, fashion, and skincare themes. A recent report notes high viewer engagement and a rising audience score on short-form videos, driven by authentic personal storytelling and craft. The authority of his approach comes from a clear file of verified collaborations and a transparent link to project assets.

Brand ventures span a candles line and recipes-themed rituals that connect daily self-care with artful experiences. A local entrepreneur collaboration, including amada, anchors product drops and seasonal themes. beatbyshay contributes soundtrack-backed videos that showcase product use, while anujfeedspotcom coverage amplifies the reach. The score from partner surveys shows growing awareness and favorable sentiment among local followers.

Community impact centers on local education and mentorship. Izzy hosts personal, hands-on sessions for aspiring hairstylists and beauty creators, with workshops that explore creative techniques and brand storytelling. The efforts create accessible spaces for local talent to be discovered, reported through local channels and shared in the verified network, strengthening local connections and leaving a tangible imprint on the Baltimore beauty scene.

Outreach and collaboration playbook: templates, ideas, and respectful engagement strategies

Start with a concise outreach that acknowledges a recent post, states a concrete value for the creator, and proposes a simple next step. Keep it to three sentences, mention a Maryland connection if relevant, and offer an exact time window for a quick chat. Youre tone should be collaborative, not transactional, and you should invite a response that shapes the plan together.

Template 1: DM – quick intro and value hey alexis, i enjoyed your june skincare reel on simple routines. youre presence and soft aesthetic appeal to our maryland audience, and i see a chance to pair your skincare focus with a candles moment for a 1 post plus 1 story idea. if you have 15 minutes this week, we can outline a quick plan that respects your time and grows both our communities.

Template 2: Email – structured pitch dear samantha, we admire your interactive approach to cosmetics and skincare. our proposal blends a short post about a routine using your products with a cozy candles segment for a local maryland audience. exact deliverables include one feed post, one reel, and a follow up story sequence, plus flexible timelines; we can adjust to your schedule and include dana in the planning call to handle terms.

Template 3: Follow up – gentle nudge hi june, just checking if the idea fits your craft and style. we can tailor the angles to your format, whether a quick skincare tip video or a cozy talk about rituals with a soft candle backdrop. if now isnt ideal, share a better time and we will align with your following and experiences.

Template 4: Quick collaboration note for a local brand event hey taylor, we are organizing a Maryland ping with local creators to highlight a skincare routine alongside a limited edition cosmetic set. the plan includes a short live talk, interactive Qs from the audience, and product demos showing how our products pair with a candles mood. would you be open to a 20 minute call to lock dates and responsibilities?

Ideas you can propose to spark the first talk box includes: an interactive live session with a skincare demo and a behind the scenes look at crafting a scented candles line, a soft, painterly aesthetic that matches the brands you review, a co branded post featuring the exact steps in a routine, and a dropship sample kit that friends can request to try. these formats work well for maryland creators like dana, alexis, samantha, and june, and they invite genuine interactions with your audience.

Ways to structure partnerships for credibility and growth align on clear deliverables (one post, one story, one live), set time windows that respect creator time, and include an opt in for exclusive codes or gifts. prioritize content that shows practical value, not just promotion, and frame the collaboration as a shared experience that highlights cosmetics and skincare in everyday life. keep the creative brief lean, focus on a small, repeatable format, and offer additional ideas after the first successful run.

Respectful engagement strategies listen first, respond with specifics, and avoid pushy timelines. acknowledge feedback from the creator, adjust terms in good faith, and present options rather than ultimatums. when you talk about compensation or product access, be transparent about what is included and how you will handle shipping, timelines, and disclosures. always credit collaborators clearly and share the stage when possible, so the presence of friends like lakerra, dan a, and taylor feels organic rather than forced.

What to track after your outreach note the exact response rate, time to reply, and the quality of interactions. track saves and shares on each post, and monitor new followers from the collaboration. keep a simple scoreboard for each partner: content quality, engagement rate, and alignment with your brand values. use these signals to refine future templates and ideas with alexis, samantha, june, and the rest of the Maryland crew.