Top 35 UK Wine Influencers in 2025 – The Definitive Guide to the UK Wine Scene

Recommendation: Start by following five voices who publish uk-specific content with accessible tasting notes, grace in presentation, and a light-hearted vibe. Their posts give you direct access to tastings, practical bottle picks, and styling that blends vineyard charm with city energy, so you can decide what to try before you book a visit or buy a bottle.

Meet five standout voices to begin with: samthompsonuk, lydia, adam, plus two rising nano accounts and a brand partner angle. samthompsonuk shares concise tasting notes from London to Edinburgh, while lydia covers approachable pairings and event coverage. adam dives into producer stories and cellar tours, and nano creators offer micro-reviews on everyday bottles. This mix keeps you current on the hottest trends, from sparkling wines in Cornwall to climate-forward whites in Scotland.

Use this guide to filter by region, varietal focus, and access to limited releases. Look for content that features tastings, vineyard visits, and practical buying tips. When you see sponsored content, compare with independent notes to keep a clear perspective. Subscribe to newsletters from samthompsonuk and others to get bite-sized updates straight to your inbox.

Expect steady coverage in 2025 with in-person tastings, live streams, and collaborative drops with wine shops and producers. The hottest bottles across the UK will be spotlighted, while nano accounts balance big voices with micro-level insight. The five core creators form a base, and the rest of the list expands your options for regional discovery and style variety.

To act on this list, follow uk-specific handles, check upcoming events, and save recommendations for your next tasting night. For access to exclusive drops and early alerts, follow sponsored posts that align with your budget. This friendly, practical guide helps you build a diverse collection and stay inspired year round.

UK Wine Influencers 2025

Follow jancis, ozclarke, atkins, goode, londons for 2025 to anchor your tasting notes and market sense. They deliver credible content across platforms, with england-focused regional coverage, york coverage, island producers, and love for quality wine. They’re working together to build a credible narrative across the UK scene.

jancis anchors education with rigorous tasting notes and regional coverage across england. ozclarke translates complex trends into accessible guidance, delivering a powerful voice for both consumer and industry audiences. atkins offers long-form analysis and steady columns that readers rely on. goode blends data storytelling with practical recommendations, often highlighting brand-building signals for retailers and producers. londons-based voices connect a city network, run events, and publish starters for newcomers to the scene. The field includes male and female voices, balancing experience and fresh perspectives.

Whether you work in promotion, hospitality, or distribution, many readers rely on these voices for credible signals. They spotlight england’s regions, reflect york and island producers, and often reference australia to show cross-market dynamics.

Practical steps: follow their channels, subscribe to newsletters, join live tastings, and use starters guides to onboard new staff. For brands, propose collaborations around regional weeks, case studies, and bottle-pairing events that align with England’s seasonal markets and York’s tasting calendars.

Susy Atkins’ 2025 Picks: How to follow her recommendations and insights

Follow Susy Atkins on her uk-based platforms to catch her 2025 picks as they drop. Subscribe to her newsletter for a concise five-wine seasonal list each year, with practical advice for weeknights and restaurants.

To follow effectively, set up a spreadsheet to track each recommendation, including columns for wine, producer, region, price, retailer, season, and notes.

Use the five picks per season to build a balanced list: one sparkling, two whites, one red, and one versatile option. Check seasonal availability, compare prices, and note the buying window so you can act when a deal appears.

Susy Atkins serves as ambassador for several uk-based producers, and her approach remains accessible for home cooks and pro dining alike. Her recommendations align with insights from robinson and lydia, helping readers spot good candidates.

Keep the habit by quarterly checks and by sharing your spreadsheet with fellow readers; tag your notes with topics like winemaking style, terroir, and producer sustainability. This year’s year plan helps you build confidence and enjoy a steady stream of interesting picks.

Categories of UK wine influencers: critics, sommeliers, educators, and creators

Target your outreach in four waves: critics for credibility, sommeliers for on-trade reach, educators for sustained engagement, and creators for scalable content. If youre building your first outreach, start with three critical outlets and scale over 12 weeks.

• Critics

  Critics shape perception through tasting notes, roundups, and media features. Build contacts by attending tastings in londons and york, then send a concise pitch that includes just three to five bottles, a proposed campaign theme, and a short context about the wines. Such pitches promote your range and tell the story behind each selection. Reference names like scott, charlie, and mcginn to illustrate the voice you want to engage. Plan a hosted event plus a published review and a social post that extends reach to new audiences where relevant.

• Sommeliers

  Sommeliers drive on-trade visibility. Reach heads of wine programs at top London restaurants and a few leading york kitchens. Prepare a one-page adviser with the wines, regions, and pairing ideas; offer a tasting kit and a two-page campaign brief that staff can use. The goal is to train waiters with quick tasting notes and to supply a short behind-the-glass video. This collaboration will promote your wines through menus and staff recommendations, and it can be repeated across multiple venues in a single campaign.

• Educators

  Educators build trust over time. Partner with WSET centers, universities, and independent tutors to deliver structured modules or nano lessons. Create a sample syllabus that covers topics such as climate effects, terroir, and bottle aging, with clear outcomes, which helps structure the learning path. The resulting learning path drives finding new followers who practice tasting rituals and discuss health-conscious choices in the classroom. Include advice on cross-border perspectives, like australia comparisons, to broaden appeal. The outcome is a steady audience who will share content and promote your wines to their students.

• Creators

  Creators capture interest through video, audio, and visuals. They produce short-form content around trends, how-to guides, and behind-the-scenes looks at production. Plan a six-week campaign that cycles through trending topics and location showcases in londons venues. Include spirits content to reach a broader audience and show how wine and spirits complement each other. Ask creators to share a mix of tasting notes, recipes, and guest features, so the content feels authentic to their followers. Build a calendar that aligns with where your wines fit best and that ensures consistent posting. The result is a perfect balance of education and entertainment that visitors can share widely, delivering victory in reach and engagement. Include a royal-themed tasting event concept to appeal to curious audiences and to broaden collaboration potential.

Credibility checks: verifying influencer claims and sourcing

Start with a credibility baseline: build a transparent sourcing and claims verification checklist in a spreadsheet. Record posts from tiktok and youtube, log disclosed sponsorships, brand mentions, and estimated reach with engagement rate in one place. This gives a quick, defendable view of authenticity from day one.

Cross-check each claim against independent signals: press coverage, photography notes, or a photographer’s credits, plus company statements. When a wine note or tasting credential appears, verify via published tasting notes from a food_writer or reviewing outlet before citing it.

Request source materials directly: a screenshot of a contract, a press release, or a product deliverable. Compare details with public records or partner websites, and keep a written log of confirmations in the spreadsheet for auditability.

Use named references as examples: ashleigh, gordon, sarahabbottmw, atkins, ronan. For each, note platform (tiktok, youtube), channel tone (adventurist, luxury), and whether their feed aligns with wine culture, food_writer perspectives, or travel-focused content.

Keep the process visual: attach original content links, capture screenshots of mentions, and maintain a company contact for verification. A pragmatic photographer can confirm image provenance, location, and timing, ensuring visuals match claims.

Reward loyalty by tracking audience view quality across platforms; prefer creators who are loyal to their audience, show consistent growth, long-term collaborations, and transparent disclosure of brand partnerships. If a claim looks exceptional, request third-party verification before sharing.

Operational tip: use a living spreadsheet that records feed place, date, platform, and notes. Add a column for source links and a checkbox for confirmation by a second reviewer. This keeps the workflow straight and reduces risk of misrepresentation.

Example audit outcome: a tentative yes on ronan’s wine education claims after cross-checking with multiple sources; a cautious no on a budget luxury post if sponsorship disclosures are unclear. The result is a reliable guide for readers seeking credible wine insights from UK influencers.

Using influencer content for tastings and buying decisions

Launch a 90-day discovery cycle and capture all influencer notes in a single database to guide tastings and buying decisions. Begin with 4–6 UK voices such as jane, grace, alexscott2, and kolodziejczyk, and pull content from events, tiktok clips, and branded coverage.

Each tasting uses the same rubric. Gather sensory details (aroma, palate, finish), benchmark price, and a concise story behind the wine. Store these entries in the database and tag topics like styling, starters, and home tastings to create a repeatable workflow you can reuse on road trips, on home soil, or during island events. A columnist could summarize outcomes in a short book format, giving your team a clear narrative to reference.

Clear communication with the influencers and the internal team strengthens the program. Outline expectations, provide timely feedback, and share access to future tastings. This approach turns hidden gems into discoverable picks and builds a powerful buying toolkit for the company.

To operationalize, apply the framework below and rotate topics each quarter to keep topics fresh and aligned with current wine trends.

Platform-specific tips: which channels to follow for UK wine news

Start with X for UK wine updates, then broaden to other channels. simon offers concise shares that educators rely on, making X the first stop for many readers.

On X, set alerts for guardian and key trade outlets, plus profiles from notable professionals. That yields signals you can act on without delay, and you can save threads to a book of notes for later reference.

Instagram excels for visuals and quick reads. Look for light-hearted, hospital-grade posts from educators, a food_writer, and permie-friendly creators. Sprout ideas for your own content calendar from tastings, vineyard spots, and bottle notes.

YouTube provides long-form tastings and documentary-style pieces. Follow adam for disciplined, book-length reviews and structured notes to help you stay professional and deliver content readers trust.

Newsletters from guardian-aligned outlets such as The Guardian’s wine desk, Decanter, and regional clubs curate solid reads for busy weeks. For deeper dives, seek educators-led roundups and data-driven formats instead of hype. Rarely does a quick digest deliver that depth of detail about the main trends, and such consistency builds authority.

Tags such as #UKWine, #WineUK, and #WineEducation help surface credible threads in crowded feeds. If youre building a platform as a communicator, keep a light-hearted but precise tone, and avoid generic noise. Yapp to fellow creators and sprout collaborations you can highlight in a monthly round-up. Look for posts that use clear types of content–text notes, short videos, and tastings–to diversify your feed.

Build a workflow that saves content to a personal book, prioritizes sources such as guardian, simon, and adam, and cross-posts to LinkedIn when relevant. Many readers want a credible stream, not a flood of memes; guiding work pays off with winning trust across worlds of wine fans and pros alike.