Top 100 Travel Influencers in the 2025

Follow iain for practical city guides and straight-to-the-point tips. Use the dashboard to compare formats, regions, and posting cadence, so you can assemble a well-rounded feed. For bold visuals and authentic moments, explore imjustangie and laynabooreels in your rotation.

From ijustine‘s family-friendly itineraries to maxzaharenkov‘s rugged routes, these creators cover a wide spectrum. klemtalabi shares offbeat hikes; gianninagibelli frames luxury stays with cinematic flair; thetayjean captures city life in looped reel content; celinefarach blends street food and fashion with street photography.

Data snapshot for 2025: reel content accounts for roughly 60% of post formats among the top 100; the average follower count hovers around 1.2 million; growth is strongest in Europe, Southeast Asia, and North America; micro-niche audiences in food, hikes, and urban exploring drive higher engagement, 3.5–4.2% on average.

Turn insights into action with a reader-friendly plan: keep iain for city routes, imjustangie for style and rhythm, laynabooreels for quick tips; use the dashboard to group accounts by region or format; build a five-account shortlist per destination and compare a week of itineraries using ijustine, klemtalabi, maxzaharenkov, gianninagibelli, celinefarach, thetayjean. Then shape your own 2–3 week trip using posts from these creators as reference.

Actionable guide to the Top 100 USA travel influencers for 2025

Start with a four-week pilot by partnering with 15 mid-tier USA travel creators whose audiences align with your brand. Test a mix of posts, stories, and reels to refine formats, pricing, and timing.

Define clear aims: drive traffic to a US-based landing page, grow email signups, and generate referrals. Set concrete targets such as a 5% engagement rate on posts, 2% click-through to the partner site, and 3 new signups per creator per week.

Build a vetted short list of profiles to consider, including noellefoley, rosierivera, vintagedolls, coconutcup_nyc1, christineandrew, draganadujovic, stephie_zachmann, andreaandlewis, usaondisplay, realtenilledashwood, martamielczarskaa. Examine audience demographics, content cadence, tone, sentiment, and prior brand collaborations.

Prepare outreach with a concise pitch, a note on deliverables, simple compensation options, and a straightforward contract path. Use a warm, direct tone and tailor each message to the creator’s niche and recent work.

Outline deliverables clearly: 1 long caption, 4–6 Instagram Stories with a link sticker or swipe-up, 1 Reels/short-form video, and 1 dedicated mention or landing-page feature. Align formats with each creator’s strongest channel for best results.

Offer compensation options that fit the creator’s tier: fixed cash per post, performance bonuses, or product seeding for micro-influencers. Ask for a media kit, past collaboration results, and example content to speed up approvals.

Set a realistic timeline: kickoff call within the first week, drafts due in 7 days, final posts within two weeks, and a post-campaign report within 10 days to capture learnings and potential follow-ups.

Track success with concrete metrics: reach, saves, comments, shares, and referrals. Use unique codes or affiliate links to quantify impact, and compile a concise post-campaign report highlighting what resonated and where to scale.

Next steps involve expanding the roster by niche: family trips, food adventures, and outdoor experiences. Adjust outreach and compensation by tier, focusing on creators whose audiences match your core destinations and seasons. Consider adding profiles like usaondisplay, coconutcup_nyc1, and others from the initial shortlist to broaden coverage while maintaining consistency across campaigns.

Verify follower authenticity and engagement for 2025 data

Start by filtering creators with an authenticity ratio under 8% and an engagement rate (ER) of at least 2.5% on the last 12 posts; then verify audience signals and growth consistency here.

Authenticity ratio: measure bot-like followers by analyzing follow patterns, sudden spikes, mass unfollows, or activity from unusual sources. For accounts up to 500k followers, target ≤8%; for 500k–2M, target ≤6%; above 2M, tighten to ≤5% and flag any month with a jump >3 percentage points.

Engagement rate: compute ER per post with ER = (likes + comments + saves + shares) / followers × 100. Benchmark ranges: travel creators with 100k–500k followers should maintain ER 2.5%–4.0%; 500k–2M followers: 2.2%–3.5%; micro-influencers 3.0%–5.0%. Prioritize posts with high saves and meaningful comments to verify quality, not just volume.

Quality of engagement: review the nature of comments and the profile diversity of top commenters. Check for recurring handles like desygato, loulabellee, swedish_bella, mariakanellis, luna5star, kennelly_m, hollandroden, aguyandagoldenn, thetayjean, maarebeaar in likes and comments across multiple creators. If these accounts appear repeatedly, run a deeper check to distinguish genuine interest from bought activity.

Audience signals: verify geographic distribution and device usage. Aim for real distribution across travel-relevant regions and diverse devices, with at least 60% of followers from credible locations (e.g., US, EU, UK, AU, CA) and a balanced age spread. Look for anomalies such as sudden regional concentration coinciding with giveaways or collabs, then confirm through platform analytics and cross-platform presence.

Growth and activity cadence: track monthly follower growth and posting rhythm. Flag accounts with sudden 25%+ growth in one week followed by muted engagement, and require a plan showing consistent posting at least 3–4 times per week and a clear posting mix (stories, reels, and feed posts) to support sustained engagement.

Actionable workflow: assemble a concise dashboard with total followers, authenticity ratio, ER, growth rate, top-engaging followers, and geographic distribution. Refresh data monthly, document any red flags, and share a 1-page report with partners. For suspicious clusters, use a temporary collaboration pause and request a formal audit from the creator, citing the responsible handles here as context for verification: desygato, loulabellee, swedish_bella, mariakanellis, luna5star, kennelly_m, hollandroden, aguyandagoldenn, thetayjean, maarebeaar.

Spotlight on glitterrlife: profile, niche, and standout posts

Bookmark glitterrlife for practical travel tips and vivid itineraries you can act on right away. The creator conveys a friendly tone, crisp visuals, and precise captions that translate big ideas into quick, helpful steps for trips of any scale.

Profile snapshot: glitterrlife commands a following around 120k, with a bright, approachable aesthetic and a focus on short-form formats that perform well across platforms. The bio highlights travel, style, and culture, while posts mix on-the-go tips with compact destination guides. The author consistently signs off with a personal touch that keeps readers coming back.

Niche and approach: the emphasis lies on city getaways, weekend escapes, and accessible experiences beyond touristy routes. Content blends practical planning, affordable stays, and local flavors, supported by a curated sequence that makes it easy to save or remix ideas for future trips. The team leverages organized workflows on a dashboard to plan content blocks and maintain rhythm.

Standout posts and collaborations: the most impactful pieces include a five-slide carousel on packing light for a weeklong itinerary, a reel that captures a morning walk through a vibrant market, and a budget-friendly stays carousel with transparent price ranges. Engagement metrics show average saves near 2.0k and double-digit comment rates when local tips are included. Notable partnerships span kissedbyken, torigerbig, _sadey, mothercould, realtenilledashwood, sachafierce_, hollandroden, loulabellee, passportboys, rosierivera, and elena88c, expanding reach through cross-promo. The collaborator network is tracked with abcdeelearning resources to sharpen copy and visuals, while the dashboard helps monitor post count and follower growth.

How to pick creators by niche alignment for campaigns

Align your campaign to a single niche and shortlist creators whose core content fits. Use a four-factor rubric: Niche Fit, Audience Match, Content Format, and Brand Safety, scoring 1–10. Rank creators by overall score and start with the top 4–6 for a pilot.

Apply this to the 2025 Top 100 Travel Influencers by listing each creator’s niche, audience size, and typical post format. Tag each creator by their handle (kennelly_m, stevlee_, abcdeelearning, draganadujovic, vintagedolls, thetayjean, svetlana_kyrychek, jacksonsandjesus, mete ejnica, alyssuhlove, imjustangie, laynabooreels) and compute alignment against your brand goals. For experiential luxury, focus on draganadujovic or svetlana_kyrychek; for budget backpackers, jacksonsandjesus or alyssuhlove perform better. Track alignment with a count of qualified impressions as a metric with a data-driven table to compare options with your team.

Use the table below to compare core metrics for each creator and guide decision-making when you place your bets on collaborations with these profiles: kennelly_m, stevlee_, abcdeelearning, draganadujovic, vintagedolls, thetayjean, svetlana_kyrychek, jacksonsandjesus, metejejnica, alyssuhlove, imjustangie, laynabooreels.

Estimated budget ranges and how to negotiate with top travel creators

Set a three-tier budget plan with fixed deliverables and rights, then approach creators with a concise, value-driven proposal.

The ranges below reflect common market practice for 2025 across global campaigns and top travel creators. Use them as starting points, then tailor by audience quality, engagement, geography, and rights scope. Values consider content creation, editing, and cross-platform amplification. The numbers also assume travel expenses are covered when needed.

• Tier 1: 1M+ followers
  • Post (feed): 20,000–100,000
  • Carousel post: 25,000–120,000
  • Reel/short video: 30,000–180,000
  • Stories (3–5 slides): 5,000–20,000
  • Usage rights (across platforms, 6–12 months): included in higher end
  • Campaign bundles (2 deliverables): 40,000–250,000
• Tier 2: 250k–1M followers
  • Post (feed): 8,000–40,000
  • Carousel post: 10,000–50,000
  • Reel/short video: 15,000–60,000
  • Stories (3–5 slides): 3,000–12,000
  • Usage rights (3–6 months): included or add-ons
  • Campaign bundles (2–3 deliverables): 20,000–120,000
• Tier 3: 100k–250k followers
  • Post (feed): 2,000–10,000
  • Carousel post: 3,000–12,000
  • Reel/short video: 5,000–15,000
  • Stories (3–5 slides): 1,000–4,000
  • Usage rights (1–3 months): included or add-ons
  • Campaign bundles (3–4 deliverables): 8,000–40,000

Negotiation levers that consistently drive better outcomes:

1. Align with campaign goals: tie each deliverable to measurable outcomes–brand lift, click-throughs, or bookings.
2. Offer bundles instead of single posts: combine a feed post with 2–3 stories or a reel to maximize value while staying within budget.
3. Define rights clearly: specify platform scope, duration, exclusivity, and whether usage includes paid ads; higher rights boost price but unlock more channels.
4. Cover travel and logistics: for top creators, including flights, lodging, and a per diem reduces friction and raises content quality.
5. Set clear timelines: provide a fixed posting window and a post-production timeline; late deliveries dilute impact and may require a discount.
6. Include performance-based incentives: offer a bonus for exceeding agreed impressions or engagement benchmarks, or a long-term partnership option.
7. Explain payment terms: initial deposit (30–50%), mid-delivery payment upon content receipt, final payment after publish and usage confirmation.
8. Respect exclusivity where relevant: if the creator is key to your brand, negotiate limited exclusivity that protects both sides without over-constraining content freedom.

Practical elements to prepare before outreach:

• Media kit: audience demographics, geographic distribution, past post performance, and typical reach per platform; emphasize global and cross-platform potential. Include examples of post formats, such as a post and a reel.
• Creative brief: tone, visual style, and travel context aligned with the creator’s content. Mention audience segments like chelseakauai’s or domesticallyblissful’s followers to illustrate fit.
• Budget table: present tiered options with deliverables and rights clearly listed, and include a below-threshold option for experimentation with negotiable terms.
• Logistics plan: travel dates, who covers costs, and a contingency plan for weather or travel delays.
• References to similar collaborations: cite representative cases (e.g., examples involving global creators such as jacksonsandjesus, sarahesri, laynabooreels) to show realism and precedent.

Outreach template (concise and value-driven):

1. Subject: Collaboration proposal for [Campaign Name] with [Brand]
2. Opening line: relate to the creator’s recent work and audience fit, e.g., “We love how you inspire travel in your vlogs and feed, and your audience mirrors our target travelers.”
3. Proposed deliverables: list the exact items (e.g., 1 feed post + 2 stories + 1 reel) and the tier price, including travel if applicable.
4. Rights and timeline: specify platform usage, duration, posting window, and key dates.
5. Next steps: suggest a quick call to finalize the brief and confirm accessibility or access to relevant assets.

Example prompts to address availability and alignment (use if replying to a creator such as rachparcell lub chelseakauai):

• “If you’re open to collaborating, share any preferred deliverables and whether we can tailor a package around your upcoming trip to keep content authentic.”
• “We can cover domestic travel costs and provide a flexible timeline to fit your shoot schedule.”
• “Here are three usage options below with price points; happy to adjust for rights or exclusivity.”

Access and measurement considerations:

• Provide access to analytics where available and a simple post-performance report after publication to demonstrate impact.
• Keep a log of all approved assets, usage rights, and any edits to avoid scope creep.
• Maintain a transparent communication cadence–weekly updates during flight days and a final recap after publication.

If you’re unsure where a creator fits, start with a baseline post rate and a modest story package, then scale to a bundled reel and extended rights if performance meets targets. The right approach blends clarity, fairness, and a path to long-term collaboration with trusted creators like egor_lovestotravel, iain, jacksonsandjesus, sarahesri, stevlee_, hollandroden, million, domesticallyblissful, laynabooreels, below, realkvindehintern, access, and rachparcell. This framework keeps negotiations grounded in value and aligned with a global, growth-oriented travel brand strategy.

Outreach templates and messaging tips for first contact

Recommendation: Personalize the first message by citing a specific post from their feed (for example luna5star) and present a concise, outcome-focused collaboration idea with a clear next step.

Template 1: Quick collab intro Hi [Name], I’m [Your Name] from [Brand]. Your post on [topic] stood out, especially the angle on [detail]. I’ve drafted a 3-post concept that fits your audience and aligns with what insights show works for creators like evazubeck, elena88c, mikailadancer, theloverspassport, and luna5star. If you’re open, I’ll share a concise outline and a sample caption within 24 hours. I’ve seen momentum with mothercould and hollandroden when we team up on similar formats.

Template 2: Value-first pitch Hey [Name], I create co-produced travel stories that spotlight local experiences. With your follower base and our data-backed formats, we can craft a 2-video mini-series around [theme]. I’ll provide a brief outline and sample captions within one day if you’re interested. Partners like swedish_bella, imjustangie, martamielczarskaa, loulabellee, and cjsparxx have benefited from this approach.

Template 3: Metrics-backed pitch Hi [Name], I’ve followed your feed and love how you capture [aspect]. As a leading creator in your niche, our team tracks engagement and we’ve seen higher saves on posts like yours when we pair [topic] with a short, authentic narrative. We can pilot a 1-week, 2-post run featuring your city and a product. If you’re curious, I’ll send a concrete plan and draft lines for review. Partners include evazubeck, elena88c, mikailadancer, martamielczarskaa, and cjsparxx.

Template 4: Content seeding Hi [Name], I can ship a no-strings sample kit for a weekend story to test with your audience. This approach works well for creators like imjustangie and hollandroden who value quick turnarounds. If you approve, I’ll provide a brief report from insights and engagement metrics after the test. Notably, collaborations with mothercould and luna5star have yielded strong early results.

Tip: Keep the first message concise–one clear ask and one value proposition.

Tip: Personalize with one detail from a specific post and reference a follower-friendly metric you can deliver.

Tip: Use a friendly tone, name the creator, and show appreciation for their work without generic lines.

Tip: Propose a concrete next step, such as a brief outline or a 15-minute call, and share a sample caption template.