Top 20 Polish Instagram Influencers by Follower Growth – 2025 Ranking

Follow madzia__tarnowska now to capture momentum in 2025; this nowy path proves that consistent posting, strategic cross-promotion, and disciplined analytics yield durable follower growth. Track weekly gains on your platform and apply the zdrowo_w_15_minut habit to keep content healthy while you scale.

ratajczak gained momentum as rates climbed through collaborations and audience-driven content. Look at how collaboration posts push engagement and how testimonial quotes from partners convert impressions into followers–these patterns repeat across category niches and platforms.

In this ranking, keep an eye on mroczek for storytelling style, twinsstylee for cohesive visuals, and nowy strategy implementations that often appear in new formats. The set also features które formats that frequently outperform traditional feeds, and you’ll notice this approach drives longer watch times.

For marketers, consider price tiers for sponsored posts, classify creators by category, and plan to promote authentic voices. This approach helps you compare performance across platform segments and identify where the best ROI appears. Use data from this ranking to target partnerships that align with your goals and budget.

Finally, use the zdrowo_w_15_minut framework to test content cadence, reels versus carousel formats, and caption strategies. Some creators–like madzia__tarnowska, mroczek, and twinsstylee–show how steady posting translates into noticeable growth, while others emphasize short-form videos that rapidly accelerate follower gains. This article offers concrete takeaways you can apply immediately to your own growth plan.

Ranking Methodology: Follower Growth Rate vs. Total Followers

Rank by monthly follower growth rate first, then use total followers as a secondary factor to break ties. Growth rate over a 3‑month window equals ((F_end – F_start) / F_start) * 100. This approach rewards momentum for creator profiles and signals rising relevance for accounts like sabinitta and kasia, while preventing large but stagnant audiences from dominating the list. For example, a profile that grows from 120,000 to 180,000 followers yields a 50% increase, which can elevate it above a larger but slower-growing page.

Use a centralized database to pull monthly follower counts from sources such as inmykitchen_pl and other local profiles, with cross-checks on YouTube metrics where relevant. Track rights and author credits for przepisy and piekniejemydietetyka content, and flag user-generated posts to keep data clean. This ensures the growth metric reflects authentic audience interest, not inflated figures. Including profiles like sabinitta and kasia helps verify how local and niche content translates into momentum and sustainable follow signals.

To implement, create a guide for data collection and ranking, publish outputs as e-booki summaries for stakeholders, and store results in the database. Track the rate month over month, consider macro engagement alongside growth, and present insights with clear caveats for market shifts. This approach aligns with Polish influencer trends, supports creator transparency, and stays practical for channels like local profiles and cross-platforms such as YouTube, while maintaining consistency across the 2025 ranking.

Polish Audience Breakdown: Key Regions and Demographics

Prioritize Mazowieckie and Śląskie in the next month, with campaigns designed to reach 18–34-year-olds who follow automotive and cooking content. Partner with queenofsupercars, klaudiabieszcz, and tarnowska to spark authentic współpraca and gather comments that inform optimization. Use professional visuals and dobry storytelling to maximize engagement.

Regional Profiles

• Mazowieckie (Warsaw metro) – located around the capital, wide urban audience. Share 30–35% of urban IG activity; age 18–34 typically 60–65%; interests span automotive, gotowanie, and lifestyle. Potential partners: domaszewski, filipzabielski, and their networks; suggested formats include short reels and car-culture posts with a cooking twist. Select 2–3 month campaigns, approved creative assets, and designed visuals to drive comments and saves.
• Śląskie (Katowice) – located in an industrial hub, strong car culture and night-life signals. Share 12–16% of urban IG activity; age 18–34 about 55–60%; key topics: professional car content, local events, and lifestyle. Partner with natenorell and klesta where their audiences align well; use behind-the-scenes and quick reviews to maintain high engagement; maintain a steady month-by-month cadence to identify trends in comments.
• Małopolskie (Kraków) – located in a university and tech-driven corridor. Share 9–12%; age 18–34 around 50–60%; interests include gotowanie and travel, plus fashion. Collaborations with klesta and local creators help reach students and professionals; prioritize authentic local landmarks and food spots in content; select formats that travel well across feeds.
• Wielkopolskie (Poznań) – located in a business and events hub. Share 8–11%; age 18–34 ~50–60%; audience leans tech and lifestyle. Engage with broader creators who mix product educations with entertaining bits; use events tie-ins and “how-to” clips to sustain interest over the month.
• Pomorskie (Gdańsk/Gdynia) – located on the coast, strong tourism and modern lifestyle signals. Share 7–9%; age 18–34 ~50%; interests include travel, food, and automotive content. Partners like filipzabielski fit well for cross-regional campaigns; emphasize local flavors and seaside visuals to boost comments and saves.

Other regions (Łódzkie, Lubelskie, Podkarpackie, etc.) comprise the remaining 15–25% of urban IG engagement. Use a lighter cadence here, with micro-campaigns that test formats and messages, then scale what shows strong engagement in Mazowieckie and Śląskie.

Demographic signals show a dense concentration of young adults in cities, with mobile-first behavior and a preference for mixed content that blends lifestyle, cars, and food. To maximize reach, identify creators who can bridge interests across the list above, such as natenorell, domaszewski, queenofsupercars, filipzabielski, tarnowska, and klaudiabieszcz. Their audiences respond to authentic storytelling, quick wins, and clear calls to action. Ensure every asset is approved and designed for mobile first, and test a select few formats in the first weeks of the month to refine targeting and messaging. Regularly monitor comments to gauge sentiment and adjust the approach–this will help the campaigns stay flexible and effective.

Content Niches Driving Growth: Fashion, Beauty, Tech, Travel

Recommendation: Focus on four pillars: fashion, beauty, tech, travel, and partner with micro-influencers in poland for monthly follower growth. first, align content with demographics and set clear, measurable goals. This framework will help.

In poland, demographics show urban millennials and Gen Z dominate engagement, particularly for moda and beauty, while tech content appeals to early adopters and travel bites attract curious explorers.

Typical collaboration rates vary by niche: micro-influencers (10k-50k) engagement around 3-5%, mid-tier (50k-250k) around 2-4%. Use approved briefs to ensure consistency and clear expectations for every post, without sacrificing authenticity.

Fashion playbook leverages twinsstylee-style duos, embraces couplepower formats, and partners with korkosz studios to boost production quality. Case studies with twinsstylee and marleyandkuba show 2-3 sponsored looks per month outperform single-host campaigns.

Beauty strategy relies on micro-video samples: 15- to 45-second reels, authentic product demos, and captions that highlight przepyszota moments. Use a 60/40 content split: 60% product-focused, 40% lifestyle to keep good engagement without overwhelming audiences.

Tech and travel mix: tech explainers with gear show-and-tell, and travel guides with budget tips. Create e-booki bundles for fans who want actionable insights; tie links to affiliate offers. collaborate with creators on short-form series to boost reach.

Operational tips: set a budget and plan, maintain a clear kontakt channel for partners, and provide kupisz options in captions. Use a questions framework to refine campaigns and cut back on fluff; just enough value.

Analytics and growth: track monthly impressions, saves, shares, and follower growth; aim for 8-12% monthly growth across niches when campaigns align, with seasonal boosts. Use data to adjust content mix and optimize engagement rates.

Brand Fit and Collaboration Readiness: Media Kits and Rates

Recommendation: Create a modular media kit with a clear rate card that ties audience fit to brand goals. Prepare a 2-page metrics sheet and a 1-page case studies section, and include sample posts from profiles such as volodymyr_testardi, owsianapl, korkosz, mamanaobrotach, and daria to demonstrate alignment with categories like kuchni and lifestyle. Show their videos across formats and how engagement translates to brand value across local markets.

Answer brands’ core questions with a scannable package: audience map, deliverables, and success metrics. Provide a simple data table for reach, engagement rate, saves, shares, and CTR; add approved usage rights, duration, and a responsive calendar. Include December campaign windows and a plan for dzień-specific posts. Add gender notes to reflect audience composition and ensure broad współpraca across regional markets.

Media Kit Essentials

Audience fit map pairs each profile with audience segments, gender, age bands, and location, across local markets. Link each segment to brand objectives in a single matrix, then show examples from volodymyr_testardi, owsianapl, korkosz, mamanaobrotach, and daria. Include sample posts in the kuchni category and other categories; provide video highlights to illustrate tone and format.

Deliverables, formats, cadence: specify 3–5 caption concepts, 2 story sequences, and 1 video concept per category; include a short list of typical posting windows and the estimated reach per piece. Attach links to past videos and performance snapshots (metric). Include creative guidelines and usage rights; note that all content must be approved (approved) before publishing.

Contact and availability: provide a single point of contact, response time, and a 90-day content calendar. Include examples of collaboration flow (współpraca) with local brands in kuchni and other niches, and show how they can repurpose content across profiles.

Rates, Packages and Negotiation

Rates are structured in three tiers: Bronze, Silver, Gold. Bronze covers 1 feed post + 3 stories; Silver includes 2 feed posts + 5 stories + 1 reel; Gold adds 3 feed posts + 8 stories + 2 reels + 1 long-form video. Price ranges (PLN) are 1800–3200 for Bronze, 4200–7200 for Silver, and 11000–18000 for Gold, adjustable by niche, audience quality, and geographic reach. Add-ons like product placement, cross-posting, or longer video cuts can push the rate up by 15–40%. December campaigns often require quicker turnarounds, so reserve a dedicated December slot or implement a short-term premium tier.

Seasonality and retention: offer monthly retainer options (subskrypcji) for a set number of posts and stories, with performance-based add-ons tied to metrics such as CTR, saves, and shares. Ensure an approved workflow to minimize delays and clearly define usage rights and post-publish reporting. For profiles with strong video performance, present a premium package that combines feed, stories, and reels across both local and cross-market audiences.

Steps to Create a Browse Campaign Profile: Setup, Metrics, and Pitch Template

what you need is a Browse Campaign Profile compiled into a single file that maps a wide audience to product opportunities. This profile should include account, follower, growth, videos, budget, and a clear request path. youre ready to join conversations with creators like tarnowska, wachowiak, kubacka, przeździecki, chomacka, rozkoszny, proste, kamelemona, zdrowo_w_15_minut, and ekspert. Save the file with consistent fields and a clean structure to speed outreach and tracking.

Setup

Build a target list of 15–25 Polish creators who showed steady growth in the last 8–12 weeks and align with your product. For each entry, include: account handle, current follower count, growth rate, content niche, typical video format, and estimated collaboration budget. Use a uniform rubric to score fit: audience relevance, content quality, and responsiveness in the last 4 weeks. Examples to consider in the list: tarnowska, zdrowo_w_15_minut, rozkoszny, wachowiak, kubacka, chomacka, kamelemona, proste, and przeździecki; note how their formats map to 60–90 second videos or carousel concepts. Capture notes on historical performance and potential tweaks to your creative brief. Your file should also record the preferred communication channel and the expected response window to keep outreach tight and respectful. Ensure you understand the baseline metrics you’ll target: engagement above 4%, CTR on links around 1.2–2.5%, and a 20–30% acceptance rate on initial requests.

Define the offer package per creator tier: micro (10–25k), mid (25–100k), and macro creators (100k+). Set ranges for deliverables (2–3 videos, 3–5 stories, or a 1 reel + 2 stories). Attach a simple compensation scaffold: cash range, product value, and potential performance bonuses. Include brand safety notes and do-not-post periods to protect both sides. Make the plan actionable by tying each row to a concrete timeline and a single approval owner from your team.

Metrics

Track weekly follower growth by creator and as a combined pool, aiming for a total of 6–12% growth across the profile set in a 4-week window. Monitor engagement rate per creator and per post type, targeting 3–6% on feed content and 6–12% on stories with interactive stickers. Measure video performance: average views, completion rate, and average watch time; set a minimum benchmark of 60–70% completion on long-form videos and 40–60% on shorter clips. Capture the conversion signal: clicks to product pages, signups, or discount code usage, with a target conversion rate of 1–3% from the viewed content. Use a dashboard that updates daily and flags any stall in growth or drop in engagement, so you can reallocate budget quickly. Maintain a log of accepted collaborations, including deliverables, publish dates, and post-performance notes for future refinements.

When you look at these last weeks, you’ll notice patterns: certain formats perform better with rozkoszny’s audience, while health-focused content from zdrowo_w_15_minut drives higher save rates. Use these insights to refine your file and adjust pitches in real time. If a creator like kubacka signals mutual interest but requests a different budget, document the adjustment and re-run the forecast for that profile rather than overwriting the original plan. This keeps the process transparent and scalable.

Keep the process lean: consolidate all data, pitch drafts, and results in one accessible file, shareable with your team, and ready for quick audits. The goal is to move from what-if to what’s executed with speed and clarity, so you can react to trends and keep your campaign momentum strong.

Pitch Template

Use this as a starting point for outreach. Fill in [handle], [content], [deliverables], [budget], and [timeline].

Hi [their], I love your content on [topic], and your audience aligns with our product. I’ve put together a straightforward collaboration plan that fits your style and schedule. Deliverables: [2 videos + 3 stories] or [1 reel + 2 stories], timing: [2 weeks], assets: [we provide all captions and hooks], budget: [$X–$Y], bonuses: [performance tier]. If this feels right, reply with “accepted” and I’ll share the full brief in the file. If you want tweaks, I’m open to adjust the scope and budget. Youre welcome to join this with [your preferred payment or asset details], and I’ll coordinate the rest. Looking forward to your thoughts.

DMs or emails go to the same thread, and the subject line can be simple: “Collab proposal for [handle].” In the file, attach sample creative concepts tailored to the creator’s niche and audience segments, including windowed tests for different hooks. If youre ready, send a quick note back with your acceptance or a request for changes; this helps us move fast and keeps the process transparent for both sides. The goal is to have a clear path from outreach to activation, supported by the data in the file and the approved budget.