20 Najlepszych Influencerów Nieruchomości w 2025 Roku

Follow Nicole now on instagram for a long-term edge; her years of experience and expert approach deliver concrete guidance on pricing, timing, and content strategy.

We built the Top 20 by evaluating factors such as engagement rate, posting consistency, clarity of strategy, and accessibility of their resources. This guides a manager to turn data into a concrete plan. Each profile provides more actionable tips and translates market context into clear steps, making it easier for agents and managers to translate data into action.

The roster covers global markets, with strong coverage in angeles, egypt, and US hubs. Expect example templates, case studies, and regional insights from names you’ll recognize, like raphael, nguyen, mickle, anna, and klein, plus rising voices across the following streams. The emphasis stays on long-term value rather than hype, and more practical content you can implement right away.

Use this list as a practical starter kit: pick two influencers who align with your market, subscribe to their emails, and mirror one proven tactic each quarter. Compare their approaches, test messages, and track metrics over years to see what sticks in your area.

For deeper dives, rotate through profiles that specialize in instagram reels, market reports, and community building. Our selection highlights Nicole and Raphael for content cadence, Nguyen for data-driven posts, and Mickle, Anna, and Klein for regional notes on angeles and other markets. As you apply their methods, you’ll gather receipts that show what works in your niche.

Kick off with a 90-day plan: choose two profiles, define a metric set, and review results monthly. The Top 20 will evolve, but the practical method: observe, test, iterate for growth in 2025.

Practical guide to leveraging leading real estate voices in 2025

Begin by building a focused 90-day engagement plan with five real estate voices: listitwithbritt, miles, bianca, lance, and loida. Align their audiences with your market and set a single, clear metric for each week–quality inquiries, not just likes.

Develop a content map that pairs each voice with practical segments: apartments in dense metro cores, suburban moves under sellingthesuburbs, and new building projects.

Set up a light but consistent cadence: weekly talks hosted by the influencer, then clipped highlights repurposed for posts, newsletters, and partner pages.

Active listening fuels relevance. Track top questions in comments, translate them into 2-3 data-backed insights per post, and push those as short-form explainers.

Following each session, publish a closed roundtable recap for your community and clients. Use a simple form: insights, next steps, and who should follow up.

Monetize by linking influencer content to opportunities: a millionaire investor voice outlines a concrete strategy, a shark negotiator shares tips, and a broker could bridge deals with real-time data. Lance adds a practical blueprint to the mix.

Use a building-data approach: compile market snapshots from hours of talks by miles and bianca, then summarize into a 2-page guide through your sales team through internal channels.

Track companies’ interest: monitor inquiries from corporate buyers and property managers to see which influencer signals convert to appointments.

elefante hosts an annual event, with sponsorships and a community-themed workshop to keep audiences engaged and informed.

Measure success with quarterly dashboards: qualified leads, closed deals, and the impact of influencer activity on your bottom line; set targets per market.

Align influencers with your market and buyer personas

Map your buyer personas to influencer strengths and select creators who frequently engage your target markets, and even refine the mix as data rolls in, with a direct link to conversion actions.

Metrics you view across platforms confirm alignment with segments such as first-time buyers, move-up buyers, and investors, then tailor content to fit their interests and purchase journeys, using real-world experiences as a guide.

Use an excel-based rankings matrix to compare reach, engagement, credibility, and sell potential, plus track content quality and conversion signals through structured data.

Consider influencer profiles like mccombs, alex, katie, walt, nosrati, loida, swyers, and chris, along with owner accounts such as property_ca and flipped, to ensure diverse perspectives and include middle career creators. This approach surfaces career priorities and on-the-ground experiences.

Leverage podcasts and multi-format content that promotes consistent messaging aligned with buyer experiences and market realities, while using data to adjust links and calls to action so inventories sell more efficiently.

Evaluate credibility: engagement quality and past partnerships

Implement a 5-point credibility rubric today: prioritize engagement quality and past partnerships to guide influencer selection.

• Engagement quality: active, involved audiences drive listing performance. Evaluate 10 recent listing videos on youtube for authentic interactions: track the proportion of comments that ask questions about area, pricing, or process; measure average response time; verify that comments come from real people such as callie, tatiana, joyce, anna, reyes, scott, carlos, everett. Favor creators with a consistently responsive cadence and a high rate of meaningful replies, not only likes.
• Platform usage and content relevance: ensure the creator posts frequent videos about listings and market updates; confirm presence across youtube and other channels; evaluate if their following includes agents and investors and whether they engage with questions about the area and listing specifics; check for a grand strategy that translates into practical partnerships and local impact; reference juliawang_htx for localized content and context.
• Past partnerships: review collaborations in the last 12 months with partners like barbaracorcoran, reyes, joyce, anna, tatiana, callie, everett, scott, carlos, and others; require clear disclosures and measurable outcomes (lead generation, tour bookings, or investment inquiries); verify that partnerships align with your market and listing types, and that co-branded content maintains brand integrity.
• Due diligence and corroboration: use public sources to corroborate partnerships using the phrase using and cross-check with press releases, agency pages, and partner case studies; examine consistency between claimed results and posted videos; look for organic growth in following rather than abrupt spikes, and validate audience relevance to your area (for example, texas).
• Decision and ongoing monitoring: narrow to a short list of 3–5 influencers with the strongest credibility; run a 90‑day test campaign with clear metrics on videos, leads, and property inquiries; lets you compare outcomes across candidates and adjust strategy as needed; plan monthly reviews to capture new videos and evolving partnerships with investors, agents, and listing professionals.

Outreach playbook: templates and best angles for collaborations

Begin with a concise value proposition tailored to the influencer’s audience: a co-branded market brief, three live sessions, and a revenue-share on qualified referrals. For example, consider oppenheim, kriskrohn, and jenny, who frequently promotes opportunities for investors.

Template: Outreach email. Subject options: “Collab idea with [Brand] for [Influencer Name]” or “Co‑produced market update for your audience.” Email body: “Hi [Name], I admire your work on building value for investors. I’m [Your Name] at [Company], and I propose a three-part series: a co‑authored market update, a 20-minute live session, and a post‑episode recap with actionable takeaways. We offer a simple revenue share on qualified referrals and a ready-to-use content format. As an example, we can map three angles to your audience and test one pilot episode over two weeks.” Include a concrete next step, like a 15-minute call to outline angles and a brief outline.

Template: Direct message (LinkedIn/Instagram). “Hi [Name], I’m [Your Name] from [Brand]. I love how you cover owner/operators and offices. I have a co‑production idea for a short 3‑point video on current market dynamics that can be repurposed across platforms. If you’re open, I’ll share a tight outline and a simple schedule. Favikon highlights our collaboration potential.” This keeps contact brief while signaling value and ease of execution.

Best angles for collaborations, in practical terms: co‑host a quarterly market update with three clear highlights, guest‑contribute a written or video guide for investors, and run a short office/building tour with expert commentary. Include a mentor element by offering a short Q&A session for up‑and‑coming investors. The format should be modular so both parties can reuse content across channels and promos. Ensure every piece promotes the influencer’s view and expertise while safeguarding your brand positioning.

Cadence and workflow: initiate contact with email, then follow up via a concise DM if there’s no reply within four days, and send a second, data‑driven follow‑up after ten days with a one‑page outline and a ready‑to‑execute outline. Keep each touchpoint specific, tied to a single value prop, and include one concrete next step (call, outline review, or outtake review). This approach reduces friction and improves response rates.

Example scripts for common cases: for a broker‑owner like kris, propose a building walkthrough tied to an investor audience, with a short 5‑point agenda and three key takeaways (highlights). For a content creator like oppenheim, offer a joint market view that includes data in a shareable format and a cross‑promo plan on their channels. For a mentor profile such as weiss, invite them to host a quarterly “investors clinic” with a panel of experts, including an owner interview and a live Q&A segment. Include a brief data sheet, sample visuals, and a one‑page outline to speed approvals.

Content formats that drive inquiries across YouTube, Instagram, TikTok, LinkedIn

Use a four-format blueprint across platforms: talks in 60–90 second clips, full-length 8–12 minute deep-dives, 15–30 second hooks with a clear CTA, and LinkedIn long-form posts with actionable takeaways. This mix builds authority, delivers practical value, and nudges audiences toward your calendar or inquiry form.

On YouTube, publish a weekly 8–12 minute deep-dive structured as chapters. Open with a bold promise, deliver 2–3 concrete takeaways, and close with a direct CTA to download resources or book a consult. Use real-world cases such as oppenheim and iantorno to illustrate strategy, then summarize the key steps in a pinned notes section. cite forbes-style insights to boost credibility and trust with viewers.

Instagram and TikTok thrive on 15–30s reels that capture attention within the first 2 seconds, plus a biweekly carousel or reel series focused on local market realities. Create 4-video mini-series around topics like short-term vs long-term value, and host monthly live Q&As to answer audience questions. Leverage the realestatedoru voice for practical, shareable tips, and actively grow your fanbase by asking for comments, saves, and shares. Reference personalities or case studies linked to angeles, benuiat, tracytutor as credible sources of practical guidance.

LinkedIn works with 3–5 slide post formats and 600–900 word articles that translate market experience into action. Include 2–3 client experiences per month, highlight resources that you own, and show how a self-made operator can scale a company. Mention how figures like wendy and tony engage their networks, and cite insights from steele and oppenheim as part of a credible authority lane.

Measure impact with inquiries as the primary metric. Use UTMs to attribute leads from each format, set micro-goals like 5–8 inquiries per 1,000 video views, and track conversion rate by platform. Schedule monthly optimizations: rotate formats that underperform, double down on hooks that lift CTR, and reuse high-performing segments as short clips. Store templates and scripts as resources for future creators, including notes from benuiat and tracytutor to accelerate growth of a local, long-term fanbase, like valyncia’s self-made approach in the real estate space.

ROI tracking: KPI checklist and simple reporting templates

Start with a 90-day ROI framework: define three KPI pillars–Gross Profit per flip, Cash-on-Cash Return, and Time-to-Close–and attach a simple reporting template to pull data from your accounting and CRM. Track month highlights to adjust spend and activities. If you own a portfolio like felicia who flips on flippingahouse and owns several homes, you can scale by growing with a clear channel strategy and a consistent content approach.

For example, felicia, who owns flippingahouse, demonstrates how to invest in content that stands out; influencers with a dedicated channel and podcast can grow a following over years; boissinot adds a complementary approach that works for both sides. This highlights how macro trends intersect with on-the-ground actions, and it shows why passion drives better results when you learn from real data and case examples.

Macro trends validate the approach; passionate operators include a brief set of highlights from the month to help teams learn and adjust. Ensure access to the data so everyone can stand by the numbers and take informed actions. Both new and veteran teams can benefit from the same framework, and the template should be ready to share with female partners and influencers to align on goals. The structure has worked across years and markets, and you can tailor it to your own niche.

Templates: Create a 1-page executive summary with key KPIs and a 2-page data appendix detailing inputs, sources, and calculations. Save a new version each month and share with the channel audience, including female collaborators and the following collaborators. Include a short section labeled highlights to show progress, learnings, and next steps, so stakeholders can quickly grasp momentum.