Top 80 Dubai Fashion Influencers in 2025 – The Ultimate Guide to Dubai’s Style Scene

Direct recommendation: begin 2025 by following 80 Dubai fashion voices to capture the city’s real-time style. Track the direct handle of mahmoud, mayaeleter, and joellemardinian, then explore buru, loub, narin, albina, glamzeee, irene, fawaz, and nadya. Each profile reveals a distinct flavor, from street-ready looks to refined couture moments.

Expect actionable notes on color stories, silhouettes, and collaboration cues. See how auda_amar frames shoots, how ayahsharafdesigns curates couture details, and how maramzbaeda champions bold textures. The mix helps you understand Dubai’s scene across pop-ups, press previews, and season drops.

Below is a practical path to start: begin with five accounts per week, save posts with key cues, and build a personal mood board. Watch how albina blends classic tailoring with modern glam, how glamzeee leans into editorial drama, and how irene pairs luxury fabrics with accessible styling. Likewise, observe joellemardinian for editorial storytelling in daily posts.

For events, follow backstage looks from nadya, jewelry cues from fawaz, and layering ideas from narin. As a member of the Dubai fashion circle, you’ll notice how each post signals timing for drops, collaborations, and pop-ups. mahmoud and mayaeleter provide candid street scenes that translate the heat into wearable silhouettes.

Keep this resource bookmarked and review the top posts weekly to distill fresh outfit ideas, brand cues, and collaboration chatter. Use insights from each profile’s feed to forecast upcoming capsules and to plan your own style notes in sync with Dubai’s 2025 calendar.

Dubai Fashion Influencer Landscape 2025: Spotlight on 23 @dietitianaqsa

Target a direct, licensed collaboration with 23 @dietitianaqsa to access her verified audience of luxury-minded followers in the emirates. Initiate with a concise email pitch, then move quickly to a co-branded content loop that blends styling guides, product drops, and authentic storytelling across dubayy and the wider Arabia region.

• Spotlight metrics: followers ~1.2M, average engagement around 4.3%, platform mix: Instagram and TikTok, emphasis on luxury fashion storytelling. The audience skews female and regionally concentrated in the emirates, with a strong interest in couture, travel looks, and seasonal capsules.
• Audience & reach: most followers are based in dubayy (Dubai) and other UAE markets, with a sizable segment in Saudi Arabia and broader Arabia. Content resonates with luxury shoppers, fashion enthusiasts, and trendsetters who value authentic styling advice from trusted voices like a blogger and entrepreneur community.
• Partnership angles: product drops, styling reels, episodic lookbooks, and event appearances. Propose usage rights for 6–12 months, with a clear licensing plan for photography, video, and bite-sized clips across platforms.
• Community network: collaborate with peers in the Dubai creator scene such as reemabousamra, deliacarrasco, archana93, manar, sawsan_abdulqader, florels, rihea, rahman, aiesha, lana, kaye, and other licensed members. Cross-promo strengthens authenticity and expands the reach of luxury fashion content under emirates guidelines.
• Content strategy: prioritize high-res visuals, product-first storytelling, and behind-the-scenes access. Keep captions concise, add local texture (arabia flair, emirates slang where appropriate), and weave in a direct call-to-action for email signups or boutique drops.
• Verification & professionalism: ensure all partnerships are clearly disclosed, with verified accounts and direct contact details. Use a formal brief, deliverables calendar, and a transparent compensation model to establish trust with the influencer and the brand.

1. Approach plan: send a direct email to the influencer’s media contact; confirm licensed collaboration terms; outline deliverables, timelines, and geographic scope (Emirates focus).
2. Collaboration formats: 1) 2–3 styling reels, 4–6 static carousels, 8–12 stories per month; 2) one quarterly capsule drop or limited-edition lookbook; 3) event coverage or guest appearances for flagship launches.
3. Negotiation points: compensation, rights usage (asset ownership, duration, and territory), exclusivity windows, and clear performance milestones (impressions, saves, and clicks).
4. Execution plan: supply product assets, brand briefing, and a dedicated content brief aligned with luxury aesthetics. Set a calendar with milestones and review checkpoints to keep everything on track.

Outreach steps and templates ensure momentum without friction. Start with a brief email to the dietitianaqsa team, then layer in a short-term trial period to test resonance with her verified audience. Always keep content authentic, avoid over-polished tone, and prioritize value for both brands and followers.

Example outreach highlights include including the following elements: subject line, concise value proposition, suggested deliverables, and a direct call to action to discuss licensing terms. Include a note that the collaboration aligns with emirates’ luxury standards and adheres to local guidelines for content creation and sponsored posts. For context, consider aligning with other Dubai-based voices in the community (e.g., see members and bloggers like reemabousamra, deliacarrasco, archana93, manar, sawsan_abdulqader) to maximize reach while preserving authentic local flavor.

Direct contact details and a brief bio are essential. In your message, reference the influencer’s verified status, audience demographics, and the potential for a high-impact content sequence that showcases luxury fashion under the Emirates lifestyle. After the initial outreach, consolidate feedback, finalize the contract, and launch with a coordinated post flow across platforms to drive followers, engagement, and brand affinity.

Audience Demographics and Reach for Dubai Influencers

Recommendation: Build a three-segment audience map and lock in ambassadors who deliver direct reach in dubayy with strong indian and GCC communities. Prioritize partnerships with reem, aiesha, khalil, and fozaza who consistently move the needle at events and on targeted feeds. Use each handle to tailor content and measure cross-platform impact.

Benchmark data shows monthly reach for Dubai creators typically ranges from 100k to 2M impressions across Instagram and short-form video, with engagement around 2.5–5% depending on format. Modest fashion and luxury-casual niches show higher resonance when copy aligns with audience values and local culture.

Audience composition centers on UAE-based followers (roughly 60%), a sizable indian expatriate segment, and Arab-speaking communities. English and Arabic are the main languages, with Hindi and Urdu present in mixed-dialect regions. This mix informs creative angles for instagrammers like narins_beauty, lillysamyx, and stapel.

Platform strategy leans into Instagram as the primary channel for direct reach, with TikTok and YouTube Shorts expanding visibility. Track metrics by handle and post type, and use insights to adjust creative, delivery timing, and language. A united approach helps keep ambassador programs coherent across events and campaigns.

Collaboration blueprint: assemble a 5–7 creator roster combining established ambassadors and rising creators. Prioritize modest-focused voices like bakhazi and fozaza for regional relevance; diversify with beauty and lifestyle creators such as narins_beauty, lillysamyx, and kaye to broaden reach. Each member should contribute distinct audience segments while sharing a cohesive brand voice, verified by direct engagement metrics and audience overlap analysis. Copy varies by audience segment to maximize relevance, not just scale.

Activation and measurement: run 90-day sprints with clear success metrics–reach, saves, shares, and click-throughs–tracked via unique UTM codes and per-handle dashboards. Use a few tested campaigns to compare language tone and visuals, then scale what delivers the strongest insights. Include both online activations and on-site events to maximize real-world touchpoints and strengthen ambassador relationships; engage with united moments to amplify impact. Consider inviting dubayy icons like wazen, bakhazi, fozaza, and mahmoud as keynote ambassadors to anchor credibility and drive long-term loyalty.

Niche Segments Driving Dubai’s Style Scene in 2025

Recommendation: Launch a Dubai-born modest-luxe capsule in collaboration with brands that blend couture craft with everyday wear, pairing pieces with a companion podcast to amplify reach. Bring in local designers like basma, sawsan_abdulqader, ameera, florels, fozaza, and yuldash for co-created editions, and feature emirates-based voices such as marie, lana, aiesha, nadya, rihea in the episode line-up. This approach builds momentum across shoppers and creators across the Emirates.

Modest fashion remains the fastest-growing segment in Dubai’s style scene, with 2025 forecasts showing a 12–15% YoY lift in modest-luxe inquiries and a 9–11% rise in premium hijab-friendly casuals. This fashion content remains a core driver for consumer decisions. Align stores, pop-ups, and boutique spaces with tight-run times for limited drops, and use a multi-channel mix: short-form videos, live shoppable streams, and a weekly podcast to connect with audiences who follow emmyagrama, zena_louay, rihea, and raniafawazz. A count of 60+ boutique launches is anticipated across the year, underscoring the need for precise timing and cross-promotion.

Across segments, the following niches drive traction. Each cluster benefits from hands-on collaborations with local talent, clear storytelling, and data-backed cadence of drops and events. Just-in-time drops paired with in-depth creator participation accelerate momentum. Below is a snapshot of actionable moves to implement in 2025.

Brand Collaboration Playbook for Dubai Creators

Provide a concise partner brief and a one-page media kit to anchor negotiations and align brand goals with Dubai creators. Establish a clear value proposition for each collaboration tier and specify deliverables, timelines, and payment terms in AED, so both sides move quickly and transparently.

Define three collaboration tiers: Essentials, Pro, Signature. Essentials include 1 static post + 2 stories and product gifting; Pro adds 1 reel, 2 static posts, 4 stories, and cross-platform sharing; Signature bundles 2 reels, 3 static posts, 6 stories, and an on-site or virtual event appearance. Typical fees by tier: Essentials AED 1,000–2,500; Pro AED 3,000–8,000; Signature AED 12,000–25,000. Decision on price based on audience quality, engagement rate, and whether the creator is based in Dubai or broader UAE reach. Focus on most engaged creators within united Dubai fashion circles.

Start with a targeted roster of Dubai-based creators who shape Arabia’s fashion scene, including karenwazen, glamzeee, ghazal, bashor, arpikaur, cansu, maya, archana93, stephanie, maramzbaeda, rihea, rania. For each, collect contacts and the preferred handle, document reach and average engagement, and assess fit with brand values. Prioritize united, content-savvy collaborators who can elevate a brand’s presence in the local market and beyond.

Craft personalized pitches that reference the creator’s recent work and brand fit. Outline content expectations, posting cadence, usage rights, and brand-safe guidelines. Offer creative briefs and optional collaborations with product categories like fashion and loub footwear; ensure the ability to feature items authentically. Secure 3–6 month rights for reuse and clear credit guidelines. Position yourself as a trusted guru in Dubai’s fashion scene to build long-term partnerships with creators such as rihea, maramzbaeda, cansu, maya, and rania.

Negotiation and contracts: propose a 50/50 upfront and post-delivery structure or milestone-based payments. Add region-wide exclusivity windows (60–90 days) and rights to reuse content in campaigns across Arabia. Provide a simple contract skeleton addressing deliverables, timelines, usage rights, and credits. Use a straightforward outreach template and define how you will grant access to assets and analytics for ongoing optimization across the creator network.

Measurement and optimization: set KPIs like reach, impressions, saves, comments, shares, and link clicks; track with platform analytics and basic UTM tags. Share monthly performance summaries and iterate content plans based on data. Aim for Forbes-style credibility by tying outcomes to tangible brand lift in Dubai; identify the most effective creators to raise the average performance of campaigns and scale partnerships with talents such as karenwazen, maya, archana93, stephanie, rihea, maramzbaeda, cansu, ghazal, glamzeee, bashor, arpikaur, and others in the arabia fashion community. Maintain open access to performance insights for each handle to inform future collaborations and growth.

Platform-Specific Tactics: Instagram, TikTok, YouTube in Dubai

Recommendation: lock three Dubai-based ambassadors–abdu, raniafawazz, and lobanova–into a 12-week tri-platform pilot with clear deliverables and monthly reviews. provide access to exclusive events, product drops, and cross-posting rights, and track reach and engagement across channels weekly to adjust content type and cadence.

Instagram strategy centers on looks and lifestyle. publish four Reels weekly (15–30 seconds) highlighting luxury looks around top Dubai venues, paired with carousels that break down outfit details. build trust through genuine partnerships with instagrammers such as tamara, gehna, rahman, irene, and albina, and feature short Stories with polls to guide followers’ preferences. coordinate with mohdatal management for event access and joint drops, ensuring consistent captions and visuals across posts. tag locations like Dubai, Downtown Dubai, and Dubai Marina to boost reach and alignment with local events and fashion plays.

TikTok aims at fast discovery with bite-sized content. post 3–5 clips weekly (15–60 seconds) that showcase quick transitions, showroom previews, and behind-the-scenes at events. tailor sounds to Dubai fashion culture while keeping bilingual captions (English/Arabic). collaborate with local creators such as tamara and albina, encourage sharing to expand reach, and use replies to comments to reinforce trust. plan a monthly mashup with ahmed and hala to anchor regional relevance and extend access to south Gulf audiences, including saudi fans.

YouTube builds depth and long-form storytelling. publish 8–12 minute city-guides, designer interviews, and showroom tours, weaving in luxury experiences and modest fashion insights. structure episodes around a type of content–lookbooks, event retrospectives, or designer profiles–with a recurring host from the network, such as manar or majeed, to strengthen recognition. optimize titles for Dubai fashion scenes, add geo tags, and incorporate calls to action inviting viewers to join the ambassador program managed by everett and his team. ensure the production quality supports ongoing sharing, and maintain access to premium events to deepen the audience’s trust and engagement with the platform and its irene, rahman, and abdu-led narratives.

Compliance, Culture, and Ethical Considerations for UAE Campaigns

Label all sponsored content clearly in English and Arabic, and secure written consent via email from the creator before posting. Include a simple contract clause that requires visible disclosures such as #ad or paid partnership on every asset–posts, stories, reels, and podcasts–and maintain a live log of deliverables and posting dates (count each item). Involve diverse voices like ameera, nadya, maya, rawan, ahmed, noorstars, reemabousamra, maramzbaeda, and majeed in the briefing to set tone and guardrails; lean on verified partners when possible, and anticipate escalation to a guru or legal counsel if disputes arise. Well-defined disclosures build trust and reduce backlash, and a blogger can help model the right approach for followers, with examples below the main brief to keep everyone aligned.

Culture and representation: design visuals that honor UAE norms–modest silhouettes, respectful framing, and messaging that avoids stereotypes or provocations. Do not leverage religious symbols in a way that could offend, and avoid language that sensationalizes beauty beyond actual benefits. For cross-border work with saudi audiences, maintain UAE-centric context while noting regional differences; pre-approve concepts with a panel including bashor and deliacarrasco, and consider a podcast or interview segment with a trusted blogger such as joellemardinian to align expectations. Include input from mavens like noorstars and maramzbaeda to ensure authenticity and balance across audiences.

Ethics and claims: require substantiation for performance or skincare claims, provide sources, and refrain from misleading scarcity tactics. Label sponsored content consistently; disclose affiliate relationships clearly; never push content to vulnerable groups and ensure price, product type, and delivery terms are accurate. Pair luxury visuals with verifiable details and avoid overstatement. Run a quick pre-approval with a cross-functional team that includes maya, rawan, and majeed to validate messaging, and use a podcast debrief after each release to capture learnings for the next cycle. Keep the tone transparent so the audience trusts the recommendation rather than feeling pushed by mere promotion.

Data privacy and governance: collect only essential data, obtain explicit consent, and store information securely in line with UAE privacy rules. Use email as the primary channel for consent and communications, maintain an audit trail, and limit cross-border transfers unless permitted. Maintain a united approach across markets and restrict access to verified team members; apply a stapel risk matrix to flag content that could threaten brand safety, and designate a campaign guru to oversee compliance across all assets. When partnerships extend to platforms like everett, ensure messaging remains consistent with the UAE brief and local expectations.

Measurement and reporting: share post-campaign results within two weeks, including count of assets delivered, reach, engagement, sentiment, and any agreed KPIs. Provide bilingual reports (English/Arabic) and maintain a roster of verified contacts for future approvals. Use the findings to refine collaborations with creators such as ameera, nadya, maya, noorstars, reemabousamra, maramzbaeda, bri deliacarrasco, and ahmed, and consider a follow-up episode in a podcast to close the loop and capture feedback from the community and the UAE audience.