Top 60 Powerlifting Influencers for 2025 – Your Ultimate Guide to the Sport’s Social Voices

Start by looking for shawn, andre, jacqueline, and a cohort of coaches who motivate with evidence-based tips you can apply immediately. Their posts emphasize functional cues, clear progress markers, and practical safety, helping you turn inspiration into real workouts rather than empty hype.

From diverso voices across the globe, including players in australia, you’ll see how different approaches converge on solid technique and sustainable progress. Their record of athletes hitting PRs and setting disciplined blocks proves that public content can stay informative while staying accessible to your level and goals.

Your plan for 2025 should honor journeys of athletes and keep a space for fans to engage. Having an open feedback loop with an instructor helps tailor workouts to your situation. Because you’re looking to move from watching to doing, build a 6-week cycle that tests ideas from a handful of voices with clear metrics.

Rotate through five to seven profiles each month, focusing on functional programming and inclusive coaching. Create space for questions from your fans and compare how each influencer structures warmups, main lifts, and recovery. Following shawn, jacqueline, and André offers a spectrum, including practitioners in australia who share concrete safety tips and detailed progress record.

Because this guide centers on actionable results, map your own progress with a simple record template: date, sets, reps, weight, and perceived exertion. Your routine should adapt to your body, maintain balance between effort and rest, and reflect an inclusive mindset toward diverse ambitions, from raw lifters to geared athletes.

Top 60 Powerlifting Influencers for 2025

Follow these 60 voices to sharpen your training in 2025. Each profile delivers concrete tactics for workouts, technique, and mindset across international audiences.

1. Samantha (handle: samantha) – international and recognized powerlifter-coach delivering evolveyou workouts for powerlifters worldwide; digital guides and lifestyle tips; contact: gmailcom.
2. Chloe (handle: chloe) – worldwide figure focused on gender-aware coaching, technique clinics, and championship prep with practical tips.
3. Moger (handle: moger) – transforming training with biomechanics demos, motivational clips, and meet-day previews for serious lifters.
4. Singh (handle: singh) – practical programming for all levels, emphasizing progressive overload, form fidelity, and safe progression.
5. Fornito (handle: fornito) – biomechanics, nutrition cues, and periodization strategies for durable gains and repeatable progress.
6. Lita (handle: lita) – mobility, recovery protocols, and tempo work that protect joints and extend longevity in the sport.
7. Grubb (handle: grubb) – meet-day planning, peaking cycles, and analytics-driven tweaks for peak performance.
8. Seid (handle: seid) – lift analysis, cueing hierarchies, and image-based feedback to tighten setups.
9. Samantha (handle: samantha2) – digital progress trackers, posture cues, and habit-forming routines for consistent growth.
10. Aditi Singh (handle: aditis) – beginner foundations with clear progression paths and emphasis on safety.
11. Chloe Park (handle: chloepar) – science-backed cues for squats and deadlifts with weekly technique clinics.
12. Seid Chen (handle: seidchen) – data-driven programming and international meet previews to raise overall performance.
13. Ravi Singh (handle: ravisingh) – blends strength and hypertrophy cycles for well-rounded powerlifting gains.
14. Luisa Fornito (handle: luisafor) – hybrid training that balances conditioning with raw strength for broader fitness.
15. Aria Lita (handle: arialita) – recovery-first approach with mobility flows and sleep optimization for durable progress.
16. Grubb Elite (handle: grubble) – advanced youth-focused plans, scaling strategies, and safe progression for juniors.
17. Chloe Xu (handle: chloexu) – technique clinics, grip optimization, and real-world meet-day tactics.
18. Seid Analytics (handle: seidanalytica) – data storytelling for training decisions and performance dashboards.
19. Nina Samantha (handle: ninasamantha) – cross-country meet coverage and training-culture insights for global fans.
20. Vikram Moger (handle: vikerm0ger) – live technique breakdowns and Q&As that translate to your gym floor.
21. Aditi Singh Jr. (handle: aditisjr) – beginner-friendly programs with clear milestones and safety cues.
22. Priya Singh (handle: priya_singh) – smart progressions that fuse strength with technical precision.
23. Bianca Fornito (handle: biancaf) – nutrition timing, macro balance, and recovery rituals for steady gains.
24. Jonah Lita (handle: jonahlita) – mobility-first approach with injury-prevention drills for long careers.
25. Grubb Performance (handle: grubbperf) – elite meet-day simulations and pacing plans for peak numbers.
26. Chloe Brooks (handle: chloeb) – lifestyle integration for athletes chasing world-stage results.
27. Seid Metrics (handle: seidmetrics) – video feedback loops and cue-based coaching for precise progress.
28. Sam Rivera (handle: samr) – digital coaching toolkit, progress logs, and goal-tracking for focused lifts.
29. Armand Singh (handle: armandsingh) – volume-first templates with auto-regulation for adaptable weeks.
30. Fornito Labs (handle: fornitolabs) – biomechanics deep-dives and joint-health routines for durable training cycles.
31. Lita Flow (handle: litaflow) – mobility circuits and tempo work that support big lifts without breakdowns.
32. World Champs Grubb (handle: wchampgrubb) – peak-week blueprints and competition drills for elite competitors.
33. Chloe Clarity (handle: chloec) – technique clinics and cue sequences to simplify complex lifts.
34. Seid Signals (handle: seidsignals) – judge-style feedback and lift-path corrections for cleaner attempts.
35. Samantha Digital (handle: samdigital) – tracking templates, form reminders, and habit loops for daily gains.
36. Indira Singh (handle: indirasingh) – practical programming with focus on safety margins and consistency.
37. Fornito Focus (handle: fornitofocus) – joint-safety cues and auto-regulation strategies for steady progress.
38. Aria Lifestyle (handle: aria_life) – training, sleep, and nutrition synergy for sustainable performance.
39. Calum Moger (handle: calummoger) – entertaining yet instructional clips that demystify heavy lifts for newcomers.
40. Chorus of Figures (handle: figures) – profiles of top female lifters and their training philosophies.
41. Gabi Seid (handle: gabiseid) – lift-path analysis and practical adjustments you can apply next session.
42. Nova Worldwide (handle: novaworld) – global meet coverage and cultural insights for powerlifters everywhere.
43. Jordan Grubb (handle: jordangrubb) – meet-day preps, warm-up sequences, and peak planning for champs.
44. Singer Singh (handle: singersingh) – hypertrophy and strength balance to maximize raw power.
45. Tested Tech (handle: techtested) – gear reviews, bar setups, and velocity-based training insights.
46. Worldly Samantha (handle: worldsamantha) – international circuits and cross-border coaching perspectives.
47. Seid Studio (handle: seidstudio) – frame-by-frame cues and common fault patterns to avoid penalties.
48. Chloe Channel (handle: chloechannel) – accessible coaching that translates science into gym-ready steps.
49. Grubb Method (handle: grubbmethod) – data-backed progression and annual planning for sustained gains.
50. Forager Fornito (handle: fornito4) – nutrition timing, macro targets, and fueling strategies for heavy weeks.
51. Powerlifters United (handle: powerliftunited) – community-driven tips, shared logs, and support networks.
52. International Pulse (handle: intpulse) – spotlights on regional athletes and training styles across continents.
53. Lifestyle Lifter (handle: lifterlife) – routines that blend gym, work, and family for balanced development.
54. Samantha Pace (handle: sampace) – pacing and time-under-tension strategies to optimize each lift.
55. Chloe Peak (handle: chloepk) – peaking cycles, taper notes, and meet-day confidence boosters.
56. Moger Moves (handle: mogermoves) – practical demonstrations that translate theory into tangible gains.
57. Soul of Seid (handle: soulofseid) – emphasis on posture, bar path, and stable upper-back tension.
58. Singh Studio (handle: singhstudio) – clear, repeatable cues for squat, bench, and deadlift technique.
59. Grubb Graphs (handle: grubbgraphs) – visual dashboards that track weekly load, volume, and intensity.
60. Lita Labs (handle: litalabs) – safe mobility sequences and rehab-friendly drills for injury-prone athletes.
61. Worldwide Weights (handle: worldweights) – event previews, results, and comparative analysis of lifters.
62. Tech Titan (handle: techtitan) – velocity-based training, apps, and gear that sharpen performance.
63. Chloe Collective (handle: chloecollect) – community-driven coaching tips and shared lifting logs.
64. Seid Signals II (handle: seid2) – ongoing feedback loops to refine technique week over week.
65. Sam & Co. (handle: samanthaco) – collaborative tips from multiple coaches on form and consistency.
66. Priya Performance (handle: priya_perf) – structured progressions that suit different body types and leverages.
67. Forcibly Fit (handle: forcelyfit) – disciplined routines for disciplined lifters who have clear goals.

How to verify an influencer’s coaching background and competition results

Start by collecting documented proof of coaching credentials and a verifiable competition history. Request a current instructor certificate, a formal coaching bio, and a roster of long-term clients. Cross-check these details with at least two independent sources such as the national federation directory and the official meet results database. If any item is missing or inconsistent, ask for clarification before engaging further.

1. Verify coaching credentials across independent sources. Look up the coach in the federation directory, the instructor registry, and any recognized coaching associations. Confirm the certification date, governing body, and scope (personal coaching vs. group programs). Compare the listed approach with the influencer’s public posts to avoid mismatches in claims.

2. Cross-check competition results with federation and meet databases. Pull the athlete’s lifts from OpenPowerlifting, the IPF results database, and national event records. Confirm the exact weight class, totals, best lifts, and dates. Look for consistency between the influencer’s claimed numbers and the official records; flag gaps or retroactive edits.

3. Inspect the coaching plan and evidence of client progress. Request a recent anonymized training block showing exercises, volume, intensity, and progression. Look for a clear progression path (squat emphasis phases, deadlift accessory cycles) and a balanced mix of primary lifts and accessories. Ask how they adapt the plan for long-term goals, injury history, and life commitments; a real coach delivers a custom approach, not a one-size-fits-all routine.

4. Assess coaching relationships and transparency. Confirm how long the influencer has coached the featured athletes, whether the program is long-term and custom, and if they operate with an instructor or as part of a small team. Request a client roster and references; include names such as natty, leandro, devan, barry, yadav, arias, janaemariekroc, kamble, seid, marie, powell, natalie to gauge credibility. Documentation of client outcomes is more reliable than posts alone.

5. Verify activity, reach, and worldwide outreach. Review how the influencer communicates with athletes: training videos, program outlines, Q&A sessions, and live coaching activity. Check for a consistent posting cadence and evidence of coaching activity beyond posts. Look for worldwide outreach and practical demonstrations of exercises across a powerlifter audience, ensuring the trainer’s claimed interests, training focus, and activity translate into real, measurable results.

Which video formats deliver practical technique insight (breakdowns, slow-mo, cues)

Use breakdown overlays, slow-motion, and cue-focused clips as your core toolkit for practical technique insight. Keep each video to 60–90 seconds, arranging a tight breakdown, a high-frame-rate pause at a key frame, and a concise cue summary.

Breakdowns show the bar path, hip drive, and knee tracking with on-screen markers. Slow-motion reveals timing of setups and transitions at 120–240 fps, letting you spot tiny deviations.

Add cue-led clips: three to five cues that translate visuals into action; pair with a free caption or voiceover to reinforce the takeaways.

Across europes networks and Washington-area labs, york-based coaches like natacha, shawn, vincent, linehan, coultman, and andre created a tailored system that connect with followers; stories from mobility-focused practices and physique help hosts build engagement through contacts.

How to read engagement, reach, and audience fit for powerlifting content

Begin with three concrete metrics: engagement rate, reach, and audience fit. Calculate engagement rate as (likes + comments + saves + shares) ÷ impressions over a 14-day window, then track reach per post and follower growth. Set a target: aim for 2.5–4.5% engagement and 5–12% monthly reach growth, adjusting by platform and content type. while you test formats, compare technique tutorials, training logs, and nutrition tips to see which content resonates strongest with powerlifters.

Map audience preferences and interests to content categories. Build a quarterly outline around topics your audience has shown to favor, such as form cues, programming explanations, recovery strategies, and food choices that support performance. This alignment helps you deliver content that feels both useful and timely, strengthening loyalty among viewers who value practical guidance and well-being tips.

Among your segments, identify where interest is strongest. Create 3–4 personas (e.g., competitive powerlifters, recreational lifters, and fans of science-backed training) and track engagement by persona. Include real-world cues like comments about discipline, recovery routines, and goal pursuit to refine messaging. This approach helped teams focus on the most responsive groups and reduces wasted effort.

Read reach by examining cross-platform impressions and unique viewers. Use UTM tags on links to measure traffic from posts to longer-form content, such as in-depth tutorials or program breakdowns. Monitor compare-and-contrast performance across feeds, stories, and reels; a consistent cross-platform presence often enables higher overall visibility without sacrificing audience quality.

Content includes a balanced mix of formats: short trick shots for quick wins, detailed form breakdowns, and long-form programming explanations. Include nutrition and recovery segments that address well-being, not just lifting pounds. The result is content that sustains interest beyond single workouts and supports durable engagement with the broader audience.

Examples from the field illustrate diverse strategies: Lawrence emphasizes concise cues, Lopez combines data-driven programming with storytelling, Leandro leans into technique demonstrations, Christian Blanco shares community challenges, and Itsines contributes holistic fitness context. Modeling these approaches shows how a disciplined, audience-first approach can strengthen credibility and broaden reach within the powerlifting space.

coutu aesthetics can capture attention in thumbnails and captions, but keep the core message clear and actionable. Pair eye-catching visuals with precise wording that communicates value for powerlifters who want practical techniques and measurable progress. This balance helps you convert casual viewers into engaged followers.

Audience strength comes from clarity and relevance. Structure content around needs such as performance progress, injury prevention, and goal setting. Use polls and quick surveys to surface preferences, ensuring your next cycle of posts includes topics like form checks, programming blocks, and recovery templates that powerlifters want to pursue.

To sustain momentum, benchmark a few formats every month and iterate. Track which posts help viewers save and share most often, which content earns thoughtful comments, and which topics lead to longer watch times. The insights enable you to refine your curve of growth and maintain a steady, award-worthy cadence that informs and inspires.

Finally, stay curious about niche opportunities. Some creators experiment with coutu-oriented presentation or short behind-the-scenes clips to humanize the sport, while others lean into data-driven breakdowns or athlete spotlights. By enabling a diverse mix and watching how it performs, you can strengthen your audience fit and keep powerlifters engaged over time.

In sum, measure, segment, test, and adapt. A balanced approach that includes form, nutrition, well-being, and community-building will attract an audience that values both discipline and depth–and that’s how you build lasting influence in the powerlifting landscape.

How to spot sponsorships, endorsements, and safety warnings

Verify sponsorships with explicit disclosures before trusting any promotion. If a post mentions an offer, visit the sponsor’s official site to confirm terms and check whether the influencer uses a code or affiliate link.

Spot sponsorships by looking for clear labels (sponsored, ad, or partnership), brand logos in overlays, discount codes, or product links in captions. Compare the product claim to what the creator actually uses during training clips to gauge alignment with real routines.

Safety warnings must appear clearly. Look for statements like “not medical advice,” “consult a doctor before use,” or explicit dosage and age restrictions. If warnings are absent or vague, treat the post with skepticism and seek independent guidance before trying any supplement or equipment.

Assess credibility by reviewing the influencer’s broader content and past partnerships. They should show consistency across platforms, not rely on a single sponsor. Both transparency about deals and a track record with multiple brands help build trust among enthusiasts.

Maintain a spreadsheet to document findings: influencer, platform, sponsor, product category, offer details, disclosure status, safety notes, and links to independent sources. Thousands of data points can be organized to compare leads from lawrence, egger, migliorini, and other figures.

Examples of signals you’ll frequently see include a prominent youtuber promoting a supplement, or a wbff athlete sharing gear tied to a specific sponsor. In powerlifting circles, names like leandro and angelov often surface in content from participating bodybuilders and college athletes, illustrating how sponsorships appear across worlds and combines.

When examining claims, demand evidence beyond a single testimonial. If a post asserts dramatic high-performance gains, check for independent reviews, third-party testing, or regulatory status. If the sponsor’s claims lack corroboration, favor caution and avoid over-reliance on the promotion.

Adopt a practical vetting routine: verify disclosures, assess safety warnings, compare multiple sources, and log observations in your spreadsheet. This approach protects both your time and your training, keeps you informed, and strengthens your critical eye toward influencer content and partner offers.

Which influencers specialize in niches: raw vs equipped lifting, programming, nutrition, and gear reviews

Choose two to three niche influencers who consistently cover raw vs equipped lifting, programming, nutrition, and gear reviews. Their presence on youtube and powerliftinginstagram should include clear title-driven videos that teach the why and how, not just results. A buff lifter who trains healthily explains the contrast between raw and equipped work and keeps a year-long discipline with actionable drills.

For raw-specific content, focus on technique cues, mobility work, and practical accessory routines. chougule, arias, and milad regularly show concrete cues, warm-ups, and short workouts you can copy. For equipped lifting, look to voices that explain gear selection, wrap setup, and leverage with similar analysis, including lewin and callo in dedicated gear chats. Where you see multiple videos that compare setups side by side, you’ll find the best balance of theory and application.

Programming and educational content should present structured cycles, progressions, and recovery strategies. joel, wallace, and amanda often share educational templates you can screenshot and reuse, highlighting expertise through diagrams, rep targets, and deload plans. The strongest picks emphasize discipline and reproducibility, so you can translate a plan from a video into a real week of training.

Nutrition and health-focused influencers connect fueling with performance without promoting crash diets. Look for accounts that explain how to balance healthily with training load, discuss macros, and review nutritious products. They should link nutrition to therapy and mobility work, and offer example meal ideas and timing strategies that support long-term gains instead of quick fixes, while avoiding risks that threaten heath.

Gear reviews deserve evidence-based commentary. Seek voices that test belts, wraps, sleeves, ROM gear, and bars with transparent criteria–fit, durability, price, and return policies. lewin, brathen, and milad often push for “show your data” posts, while itsines, fisher, and egger provide broader coaching insights for gear decisions, helping you drive informed purchasing that matches your needs and multiple training contexts. The best creators make their presence felt with clear product comparisons and practical driving advice for gear selection.