Top 80 Morocco Influencers – The Ultimate Guide to Morocco’s Social Media Stars

Recommendation: Start by following yassine and ernesto and launching a 30-day test plan to compare their engagement, audience quality, and posting consistency. Use referrals from trusted creators to reach those audiences faster than random outreach, and track every message you send on those boards for transparency.

With 80 influencers, categorize into four core groups: food and cooking (rice recipes, fresh ingredients), gardening and sustainable living, schools and education, and startup culture and tech creators. In Morocco, the strongest early movers are mid-tier creators in Casablanca, Rabat, Marrakech, and Fez; compare those with azerbaijan-based creators to benchmark pacing and collaboration styles.

To apply the guide, build a board of 20 micro-influencers with solid engagement and credible audience alignment, then invite them to participate in a fresh campaign of co-created content. Use a clear pipeline: recruit via referrals, propose value-based collaborations, and measure success toward concrete goals like link clicks, UTM conversions, and sentiment ratings. Those metrics help you move toward stable partnerships and minimize pain points for both sides, including campaigns that reach childs audiences.

Expect feedback and criticism as you refine your approach, particularly around authenticity, timing, and content localization for Moroccan audiences. Treat the fresh take as an ongoing process: adjust posting cadence, diversify creators beyond big cities, and cultivate a sustainable movement of creators who share credible referrals and practical tips for brands. Consider a short-term pilot with a pain point: creators value fair compensation, image rights, and clear expectations to avoid churn and stabilize partnerships, guiding future planning toward stabilization and predictable results.

How the Top 80 were chosen: criteria and sources

Score every candidate on a fixed rubric: engagement rate, authenticity, and fit with Morocco-focused storytelling; cross-check with campaign data and field notes to ensure reliability and consistency.

Criteria framework

1. Audience reach and regional presence: prioritize creators with a strong Moroccan audience, verified through monthly impressions, geographic breakdown, and story views across states.
2. Engagement quality: measure not just likes, but conversation depth, saves, and shares; track sentiment and the love shown by followers for Moroccan topics.
3. Content relevance and focus: ensure a focused mix of travel, health, food, fashion, and lifestyle that reflects life in Morocco and connects with local communities.
4. Consistency and professionalism: evaluate posting cadence, branding consistency, and how well creators manage disclosures and branded content (collabs) with clear guidelines.
5. Authenticity and values: confirm alignment with local audiences, inclusion of diverse voices (black-owned brands, community initiatives), and responsible messaging; assess collaboration history with credible partners (campaigns) and community feedback.
6. Training and credentials: verify documented training or certifications where applicable; high-quality production and accurate information, especially for health topics handled by doctors or health experts.
7. Deliverables and impact: require measurable outcomes from campaigns (visits, signups, product interest, or awareness lift) and a track record of delivering on briefs.
8. References and collaboration style: gather feedback from brand managers, fellow creators, and verified partners to ensure professional communication and reliable delivery (cards, media kits, and briefs).

Sources and validation

1. Platform analytics and native metrics: compare follower growth, engagement rate, video completion, and audience demographics across Morocco-focused content.
2. Campaign databases and brand briefs: review campaigns and deliverables to confirm real-world impact, including branded elements, call-to-action quality, and compliance with guidelines (through notes in media kits and cards).
3. Public mentions and press kits: corroborate activity with coverage in Moroccan media, travel outlets, and health channels; validate consistency with stated niches.
4. Direct outreach and portfolio reviews: engage creators for clarifications, verify contact points, and assess responsiveness and talk-track during negotiations (including discussions with figures like yassine, ismail, and adam for perspective).
5. Field verifications and visits: conduct on-site checks in major Moroccan cities to validate authenticity, production quality, and alignment with local culture (travelers and locals) and to strengthen community ties.
6. Expert input and references: consult doctors and health professionals where health content appears; include Asmae_sweets and Imane_adinar as reference profiles to triangulate authenticity and style.

Key metrics you can track to compare influencer reach and engagement

Start by normalizing reach per 1,000 followers and calculating engagement rate per post. ER = (likes + comments + shares) / reach. Track these metrics for each influencer to compare audiences of different sizes and identify who grows the fastest. Present your results in tables so teams can scan performance at a glance, using media signals to validate reach. This approach helps you grow overall reach over time. For example, a profile like lahlou can illustrate how a higher ER offsets a smaller base while remaining credible.

Measure referrals by tracking click-throughs from profile links to landing pages. Use UTM tags and assign referrals to each post, campaign, and platform; present the data in a central database or tables. Gather data from media pages and referral sources; this keeps you honest about where traffic originates. Tools like amine_hls and timskog help validate the numbers and flag gaps before you publish a report.

Prefer certified profiles and use platform authenticity signals when you compare reach. Build preventive checks for sudden engagement spikes, including suspicious comments or a sick spike; monitor the ratio of comments to likes, audience overlap, and referral traffic, and identify preventable patterns. Flag anomalies early to avoid misinterpreting reach and protect the measurement integrity.

Include content context signals like activism and health topics to understand audience alignment. Track perception through sentiment signals in comments and DMs, noting how viewers feel about the message. If a creator keeps tone positive and welcoming, it tends to stay durable with audiences. Use these signals to refine things like posting cadence and content mix, and plan further experiments to validate what works.

Apply the framework across profiles such as lahlou, bashir, marina, rihani, and loubna. Compare their metrics by region–home, county, and oakland–to reveal geographic patterns. Having these cases present clear insights, then build a plan for further testing to confirm what resonates and what should be adjusted for future cycles.

Category breakdown: fashion, travel, lifestyle, food, and culture influencers

Start with a concrete plan: assemble a 9–12 creator slate across fashion, travel, lifestyle, food, and culture, anchored by two female voices who set the tone. amoula and dhaibi illustrate Moroccan style by weaving traditional textiles into contemporary looks, and they continue to drive growth with 3–4 feed posts per week plus 5–7 stories daily. Expect an engagement rate in the 3.5–6% range and steady incomes from affiliate programs when campaigns include clear usage rights and anti-counterfeit protections, including calaim checks on product provenance. Build a six‑week rhythm: weekly fashion drops, biweekly travel guides, monthly culture features, and quarterly food explorations, all coordinated under a single plan with monthly reviews and a live call to adjust bets. Track outcomes with a simple metric line–clicks, promo-code redemptions, and direct inquiries from followers–to demonstrate value to brands, creators, and investors.

Fashion and style influencers

Highlight Moroccan fashion that blends kaftans and djellabas with streetwear, then accelerate growth by pairing designers with creators who show real product storytelling. amoula and dhaibi stand out as authentic female voices who radiate emotion in every shot, attracting audiences in the 60k–150k range and yielding a 3.5–5% engagement rate. Content cadence should include 2–3 lookbooks per month and 6–9 stories weekly, with posts that clearly tag local designers and suppliers to reduce counterfeit concerns. Set price tiers by reach: micro ($500–$1,500 per post), mid-tier ($2,000–$7,000), and macro collaborations only for campaigns with substantial production value. Verify trustworthiness through direct testimonials from buyers and witnesses of quality, and require provenance documents for textiles. Build brand equity by emphasizing sustainability, transparent sourcing, and visible on‑set planning in every collaboration.

Travel, lifestyle, food, and culture influencers

Capture where Moroccan culture meets modern living by elevating travel diaries, wellness tips, and culinary storytelling. Yassine and Marwan deliver city-and-desert routes with emotional narration, while Sarah, a podiatrist, adds practical wellness notes for long journeys, and Bashir explores street food with mineral-rich spice histories. Target audiences in the 40k–300k follower band, with a 2.5–4.5% engagement rate for travel pieces and 3–6% for culture features. Plan a cadence of 1–2 travel guides per month, 1 culture feature per month, and biweekly food explorations that tie to local markets and farms–highlighting minerals and natural ingredients. For partnerships, pursue California‑based brands or campaigns that amplify regional Moroccan stories, while ensuring infrastructure support for high‑quality video production. Use a robust call to action and a clearly stated investing approach to brand sponsors, and document outcomes with data from code-redemption rates and direct inquiries. Maintain trust by citing authentic sources and including small, verifiable prompts that show real-world impact, such as customer testimonials and brand witnesses.

Regional map: top influencers by Casablanca, Rabat, Marrakesh, and beyond

Recommendation: target samira in Casablanca to anchor fashion and family-friendly content, then pair othmane for tech-driven creator guidance to diversify your reach across morocco consistently. Combine these with lopez, hamid, marwan, and sigou to cover travel, business, fitness, and art across countrys audiences, while keeping a strong, collaborative relationship with local brands.

Morocco gains traction when these creators collaborate on cross-city campaigns. The map highlights Samira’s Casablanca base, Othmane’s scalable tutorials, Hamid’s business insights, and Sigou’s art-forward storytelling, while Lopez and Marwan expand the reach into travel, food, and health. Such pairings deliver value for brands seeking authentic, local storytelling and price-conscious packages that align with growing audiences in morocco and its neighboring regions.

Outreach playbook: templates, contact channels, and negotiation tips

Start with a personalized, concise pitch that maps their audience to a clear value. Lead with a destination-focused angle, offer a simple three-post / two-story package, and include a transparent rate and deliverables. This approach boosts response rate and sets a concrete path for collaboration.

Templates for outreach messages

Email template
Subject: Collaboration with {{handle}} for Morocco-focused content
Hi {{name}},
I’m reaching from the Top 80 Morocco Influencers initiative. We’ve introduced a long-standing focus on destination experiences and see strong alignment with your audience. Our ongoing programs offer a simple package: three posts plus two stories over four weeks, with a clear rate and measurable outcomes. If you’re open, we can continue with a short call to confirm scope and timing. Best, {{your_name}}

Instagram/DM template
Hi {{name}}, I enjoy your recent Morocco-focused reels and think a collaboration with sedkihouda_officiel could amplify both audiences. We propose a 4-week series (three posts, two stories) around a destination theme, with a straightforward rate and creative brief. If this interests you, I’d love to schedule a quick call. Thank you for considering this opportunity. – {{your_name}}

LinkedIn message template
Hello {{name}}, I’m coordinating partnerships for a long-standing program that highlights Morocco’s cultural destinations. Your positioning fits our focus well. We can offer a multi-post package with transparent terms and a 7–10 day response window. If you’re available for a brief call, I’ll share a proposed timeline and potential outcomes. Best regards, {{your_name}} at {{company}}

Direct-message template for other channels
Hey {{name}}, I’d like to discuss a potential collaboration with your content around Moroccan destinations. We’ve prepared a concise package with a clear rate, and we can tailor the timing to your schedule. If you’re interested, continue the conversation with a quick call–let me know a good time. – {{your_name}}

Sample handles you might customize for the templates include sedkihouda_officiel, adam, leah, bashir, lhadj, azeddine, and richard. Use the focus on destination themes and the continued value of authentic storytelling to keep the message tight and relevant. Also, mention potential benefits like audience growth, cross-promotion, and access to exclusive events in Oakland or similar destinations to add context and appeal.

Channels, pacing, and negotiation tips

Lead with DMs or email first, then move to a brief call when there’s interest. For high-potential creators like sedkihouda_officiel or leah, a 15-minute call can lock in scope and timing, reducing back-and-forth.

Set a clear timeline: reply within 48 hours to keep momentum; if no reply, send a polite nudge referencing a specific asset or deadline. Ground each ask in tangible outcomes, such as a 3-post/2-story package and a dedicated story highlight, to make the offer concrete.

Present 2–3 option packages aligned to their audience and your program goals. Start with a minimal, low-friction option, then offer a mid-tier package and a premium long-term ambassador arrangement. This structure helps them see trajectory and value without feeling overwhelmed.

Share evidence of performance when possible, like past engagement metrics or audience overlap with Moroccan destinations. If you don’t have numbers, propose tracking codes, unique links, or UTM parameters to demonstrate impact and justify the rate.

When negotiating, anchor on benefits to their audience and positioning. Emphasize authentic storytelling, reasonable production requirements, and flexible posting windows. If a creator like bashir or lhadj has concerns, acknowledge them, adjust deliverables, and propose a revised timeline rather than a flat rejection.

Offer a simple call script to move conversations forward: “Hi {{name}}, thanks for taking the time. We’re proposing a 4-week collaboration with three posts and two stories centered on Morocco’s destinations. Our baseline rate is {{rate}} with room to tailor brief, posting dates, and asset usage. If this works, could we schedule a 15-minute call this week to finalize scope and timeline?”

Include practical terms in the discussion: artwork rights, usage across platforms, payment terms (e.g., 30 days after approval), and a follow-up plan. Mention ongoing partnerships and the value of continuity with creators such as azeddine, oakland-based campaigns, or Richard’s audience, which can strengthen trust and predictability for both sides.

Keep the conversation human and specific: reference a recent post that resonated with your audience, propose a concrete next step, and offer to share a short brief or a sample storyboard. This approach helps them see the potential of a collaboration with you rather than a generic solicitation.