Both of Hailey Bieber's names turned out to be prophecies. The first came from the sky — her parents named her after Halley's Comet. The middle one, Rhode, she turned into a skincare company that sold to e.l.f. Beauty for a billion dollars before her thirtieth birthday. Between those two facts sits a career that the industry spent years underestimating: the Baldwin kid with the famous uncle who became, by 2026, arguably the most commercially successful model-founder of her generation.
The Baldwin Kid Who Danced
Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona, into a family where fame was the family business: her father is actor Stephen Baldwin, youngest of the Baldwin brothers, her mother Kennya is a Brazilian graphic designer, and her maternal grandfather is Eumir Deodato — the Grammy-winning Brazilian jazz-funk legend behind "Also Sprach Zarathustra (2001)." The plan, though, was never modeling. She trained as a classical ballet dancer for twelve years, dancing through injuries, and only stopped when a scouting offer arrived at sixteen. The discipline never left; the Portuguese she picked up from her mother's side stayed too.
The Instagirl Class of 2015
She signed first with Ford Models, shot her first campaign for French Connection in late 2014, and made her runway debut that October for Topshop and Sonia Rykiel. The escalation was textbook for her cohort: a first cover (Jalouse, alongside Lucky Blue Smith), American Vogue pages in January 2015, then the March 2016 move to IMG Models that marked her as a priority face. The seasons that followed stacked up Moschino (walking alongside Miranda Kerr and Alessandra Ambrosio), Dolce & Gabbana in Milan, Elie Saab in Paris, a Guess debut, a UGG campaign with Rosie Huntington-Whiteley and Karl Lagerfeld's "Love from Paris" capsule with Joan Smalls. By the September 2016 New York Fashion Week she was walking Tommy Hilfiger, Prabal Gurung, Jeremy Scott and Tory Burch in a single season; Marie Claire put her on its May cover and called her exactly what the industry saw — a "fresh face." There was even an H&M commercial timed to Coachella, the truest 2016 credential that exists.
The Work Beyond the Runway
Her campaign spine reads Guess–Ralph Lauren–Tommy Hilfiger, with a 2019 turn as the face of Levi's and a bareMinerals "Power of Good" ambassadorship before that. But television gave her something most Instagirls never built: hosting chops. She co-hosted TBS's rap-battle show Drop the Mic with Method Man for two seasons, presented at the MTV Europe Music Awards, and co-hosted the 2016 iHeartRadio Much Music Video Awards with Gigi Hadid. Her screen debut had come much earlier — at nine, in a family documentary, and at twelve on Saturday Night Live beside her uncle Alec Baldwin. The one campaign she'd rather forget is the Fyre Festival promo video; she later said her fee went to charity.
Rhode
The founder turn had rehearsals. Back in 2016 she was already stress-testing her name on small collaborations — a handbag capsule with The Daily Edited, a footwear line with Public Desire, a makeup collection with Australian brand ModelCo — and in 2018 she quietly trademarked "Hailey Bieber" for commercial use, four years before there was anything big to attach it to.
On June 15, 2022, she launched Rhode — named after her own middle name — a deliberately small line of skincare basics priced under thirty dollars, built on her "glazed donut skin" aesthetic and sold direct-to-consumer. It did $212 million in sales in the fiscal year ending March 2025. That May, e.l.f. Beauty announced it was acquiring Rhode for $1 billion — $600 million in cash, $200 million in stock and a $200 million performance earnout — with Bieber staying on as chief creative officer, head of innovation and strategic advisor to both companies. Three years from launch to ten figures: faster than Fenty.
Earnings and Net Worth
The Rhode sale rewrote her balance sheet. After splitting proceeds with co-founders Michael and Lauren Ratner, wealth trackers such as Celebrity Net Worth now place her personal fortune in the low hundreds of millions — estimates run from roughly $300 million upward — which, as the financial press gleefully noted, makes her the wealthier half of her marriage. These are editorial estimates rather than audited figures, but the deal terms themselves are public record.
Off the Runway
She has been unusually transparent about her health. In March 2022, at twenty-five, she was hospitalized with stroke-like symptoms — a transient ischemic attack traced to a patent foramen ovale, a small congenital heart defect she had surgically closed, all of which she explained in a twelve-minute YouTube video that doctors went on to cite for raising TIA awareness in young women. She has also spoken about recurring ovarian cysts ("the size of an apple," as she put it) and, in 2023, about her mental fragility amid the online feud narratives that shadowed her marriage. Raised evangelical, she attends Churchome; politically she has endorsed Democratic candidates and signed the 2022 "Bans Off Our Bodies" reproductive-rights advertisement in the New York Times.
The Private Side
She is married to Justin Bieber — the Canadian pop superstar, one of the best-selling music artists in history. Their romance began as a false start: a month-long teenage fling over the 2015 holidays that fizzled by January. The reconciliation in June 2018 moved at whiplash speed — engaged in July, married at a New York courthouse that November, with the white-dress ceremony following in South Carolina in September 2019. The years since have been lived against a backdrop of relentless online narratives — invented feuds and comment-section forensics that she addressed head-on in 2023, admitting the rumors had left her "fragile." On August 22, 2024, the two became parents: Justin announced their son with "WELCOME HOME JACK BLUES BIEBER" — five million likes in under two hours.
Where She Is Now
Home base is La Quinta, California — the desert move that followed years split between Beverly Hills and a lakefront house in Cambridge, Ontario, the small Canadian town her husband grew up near. Professionally she is no longer primarily a model who founded something: she is a CCO with a billion-dollar exit, an IMG name that brands now book for the business story as much as the face, and — alongside Kendall Jenner with 818 and her own Rhode — proof that her generation of models treats the runway as seed capital.