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    Jun 23, 2026
    2 min

    Hailey Bieber Stars in SKIMS Campaign, Highlights New Summer Color Trend

    By Sofia Reyes, Beauty & Campaigns Editor

    Hailey Bieber Stars in SKIMS Campaign, Highlights New Summer Color Trend

    Hailey Bieber, an influential figure in the fashion industry, has taken center stage in the latest campaign for SKIMS, the popular shapewear brand. According to Xmag UK, Bieber fronts this new campaign while simultaneously highlighting a color trend poised to dominate the upcoming summer season.

    Setting the Summer Tone

    The campaign showcases Bieber in a series of sleek and stylish outfits that emphasize a particular color set to define the warmer months. While details about the specific hue remain under wraps, the campaign's timing and Bieber's involvement suggest it's geared towards setting a fresh and trendy tone for summer wardrobes.

    A Strategic Partnership

    Hailey Bieber's collaboration with SKIMS marks a strategic partnership for both the model and the brand. Known for her influence and style, Bieber's involvement is likely to attract significant attention from fashion enthusiasts and industry insiders. This move aligns with SKIMS' ongoing efforts to expand its reach and impact within the fashion world.

    For more information on Hailey Bieber's modeling career, visit our model directory and explore other influential figures in our Top Models list.

    About Hailey Bieber

    Both of Hailey Bieber's names turned out to be prophecies. The first came from the sky — her parents named her after Halley's Comet. The middle one, Rhode, she turned into a skincare company that sold to e.l.f. Beauty for a billion dollars before her thirtieth birthday. Read Hailey Bieber's full profile on GetModel →

    Sources