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    Jun 18, 2026
    2 min

    Kaia Gerber Stars in Snap Inc.'s AR Specs Launch Campaign

    By Helen Ashworth, Executive Editor

    Kaia Gerber Stars in Snap Inc.'s AR Specs Launch Campaign

    Kaia Gerber, an influential figure in the modeling world, is featured in Snap Inc.'s latest campaign for their augmented reality spectacles, as reported by Women's Wear Daily (WWD). The campaign also includes notable personalities such as Hoyeon and Jack Harlow.

    Innovative AR Specs

    The AR spectacles, priced at $2,195, are a significant innovation from Snap Inc., aiming to merge cutting-edge technology with fashion. This product launch marks a collaboration between tech and fashion industries, drawing attention from both sectors.

    Gerber's Continued Influence

    Kaia Gerber's involvement in this campaign underscores her status as a versatile and sought-after model. Her participation highlights her adaptability in embracing new technological trends within the fashion industry.

    For more on Kaia Gerber, visit our model directory and check her ranking among the Top Models.

    About Kaia Gerber

    When Kaia Gerber opened Karl Lagerfeld’s Chanel show in 2017, the comparison wrote itself: the cheekbones, the mole, the unmistakable genetic echo of her mother. But nearly a decade on, the more interesting story is everything Gerber has done to escape being a footnote in someone else’s legend — a serious acting career, a book club that champions debut novelists, and a candid willingness to name the privilege she was born into. She is the daughter of a supermodel who has spent her twenties proving she is not only that. Read Kaia Gerber's full profile on GetModel →

    Sources