What a buyout covers
- Wide media: print, digital, social, out-of-home and TV, rather than one channel.
- Wide territory and term: often multiple countries or worldwide, for years or in perpetuity.
- Sometimes exclusivity: barring you from competing brands for the period.
Buyout vs usage vs day rate
- Day rate — pay for the day's work.
- Usage — a limited licence (where/how long the images run).
- Buyout — the broadest usage, often unlimited; the largest fee.
See how the money adds up in our salary guide.