Top Modeling Agencies in London

Every agency gets a GetModel Agency Score out of 100: up to 40 points for roster size (log-scaled, so a 1200-model board does not wipe out a 400-model one), up to 20 for years in business, up to 15 for notable models on record, up to 15 for a verified website, Instagram account and Wikipedia article, and up to 10 for a complete profile. Each agency's points are printed in its own row, no position is for sale, and agencies whose website we could not verify are left out — 5 of them today.

IMG Models ranks first with 100 out of 100. Its strongest factor is roster size: 1200+, worth 40 points. Models on its record include Gigi Hadid, Gisele Bundchen, Karlie Kloss. It has been working since 1960. The full breakdown is printed in its row.

The GetModel directory lists 96 agencies with a London office. This page ranks the 10 that score highest — the complete list is at getmodel.com/agencies/city/london/.

Apply directly. Every agency on this list has its own website or Instagram in its row and both accept submissions. Send plain, unretouched digitals — front, profile and full-length — with your height and measurements; that is what a booker looks at first, not a paid portfolio. Applying to several agencies at once is normal, and an agency that is interested will invite you to a meeting or an open call before any contract is discussed.

A legitimate agency earns a commission on the work it books you, so money moves from the client to the agency to you — never from you to the agency. Registration or "database" fees, compulsory paid test shoots, portfolio packages and training courses are the standard warning signs. Check the website too: 5 agencies in our directory are left out of this ranking precisely because the domain on record does not resolve, is parked, or belongs to a different business.