'New faces' is the industry term for models an agency has just signed and is beginning to develop — the entry tier of a roster. New faces are built up with test shoots, digitals and a first portfolio before being pushed to major clients and international markets.
What the new-faces stage means
Just signed, not yet established. The agency believes in the potential and is investing in development.
Building the basics: tests, digitals, a first comp card and portfolio, plus polish on walk and posing.
Local before global: new faces usually work their home market first, then get placed abroad.
New face vs established model
New face — early development, building a book, lower rates.
Established — a track record of clients and tear sheets, higher rates and wider markets.
A new face is a model an agency has just signed and is starting to develop — the entry tier of the roster, built up with tests, digitals and a first portfolio before being sent to major clients.
How long are you a new face?
Usually until you have a solid portfolio and a track record of bookings — often several months to a couple of years. There's no fixed rule; it ends as you become established.
Do new faces get paid less?
Often yes, early on, while building experience and a book. Rates rise as you gain published work, client relationships and access to bigger markets.