Как устроен этот рейтинг
Порядок — по данным (проверенная аудитория Instagram / документированные показатели); состав списка курируется по публичным источникам. Обновляется ежемесячно.
Kendall Jenner
Kendall Jenner's full biography: from reality TV's most famous family to Forbes' highest-paid model - career, campaigns, 818 Tequila and where she is now.
Gigi Hadid
American supermodel: 50+ Vogue appearances, Tommy Hilfiger and Maybelline campaigns, founder of Guest in Residence. IMG Models, Los Angeles-born.
Bella Hadid
Supermodel of the comeback: Dior Makeup ambassador, Cannes fixture, Saint Laurent's 2025 return, founder of Orebella and Kin Euphorics. IMG Models.
Hailey Bieber
Model turned billion-dollar founder: Rhode's $1B exit to e.l.f., faces of Guess, Ralph Lauren and Levi's, IMG Models. Named after a comet.
Cara Delevingne
The eyebrow that defined a decade: Burberry and Chanel muse, twice Model of the Year, Carnival Row lead — debut album out late summer 2026.
Emily Ratajkowski
The model who argued back: My Body bestseller, Inamorata founder, Gone Girl and Versace SS23 — the industry's sharpest voice on image ownership.
Irina Shayk
The Russian coal miner's daughter who became the first Russian on a Sports Illustrated Swimsuit cover and the longtime face of Intimissimi.
Gisele Bündchen
The Brazilian who ended the heroin-chic era and reigned 15 years as the world's highest-paid model - VS Angel, Chanel face and business mogul.
Ashley Graham
The first size-16 model on a Sports Illustrated Swimsuit cover - a body-positivity pioneer who turned 'curve' modelling into a mainstream business.
Rosie Huntington Whiteley
Rosie Huntington-Whiteley is a British model and actress who gained prominence through her work with Victoria’s Secret and as a runway and print model. She has also transitioned into acting, notably appearing in the Transformers film franchise.
Candice Swanepoel
The South African farm girl turned Victoria's Secret Angel and Fantasy Bra star who built the eco swimwear label Tropic of C.
Adriana Lima
Adriana Lima's full biography: from Salvador, Bahia to the longest-serving Victoria's Secret Angel — career, net worth, family and where she is now.
Naomi Campbell
The original supermodel who broke fashion's colour barrier - first Black cover star of French Vogue, US Vogue's September issue and Time - and a 40-year activist.
Miranda Kerr
Australia's first Victoria's Secret Angel turned wellness mogul: from a Gunnedah farm town to founding KORA Organics skincare.
Heidi Klum
Heidi Klum is a German-American model, television personality, businesswoman, and actress who gained international fame as a Victoria’s Secret Angel and host of Project Runway. She has been one of the most successful supermodels of her generation, appearing on numerous magazine covers and in major fashion campaigns throughout her career.
Karlie Kloss
The model who walked 64 shows in a season - VS Angel and Forbes top earner - then a decade later bought i-D magazine and became its CEO.
Alessandra Ambrosio
Brazil's 13-year Victoria's Secret Angel who turned childhood insecurity into the Fantasy Bra spotlight - and built GAL Floripa on Floripa's beaches.
Winnie Harlow
The model who turned her vitiligo into a signature - the first with the condition to walk Victoria's Secret, and the founder of Cay Skin sunscreen.
Kaia Gerber
Cindy Crawford's daughter who built her own name - the youngest-ever Model of the Year, a rising actress and founder of the Library Science book club.
Stella Maxwell
Belgian-born Northern Irish supermodel and Victoria's Secret Angel who has also fronted Moschino and Max Factor campaigns.
Behati Prinsloo
Namibian supermodel and longtime Victoria's Secret Angel who opened multiple VS Fashion Shows.
Doutzen Kroes
The Frisian who'd rather have been a speed skater - a Victoria's Secret Angel, longtime L'Oreal face and the first model to land four Vogue covers in a month.
Elsa Hosk
Elsa Hosk is a Swedish model who was formerly a professional basketball player and became a Victoria’s Secret Angel. She has walked runways for major fashion brands and is known for her work with companies like Dior and H&M.
Sara Sampaio
Portuguese supermodel and Victoria's Secret Angel, the first Portuguese model to appear in the Sports Illustrated Swimsuit Issue.
Cindy Crawford
The all-American supermodel of the 1990s - the beauty mark, the Pepsi Super Bowl ad, and the skincare empire she built after the runway.
Josephine Skriver
Danish supermodel and Victoria's Secret Angel with more than a decade of runway and campaign work for major fashion and beauty houses.
Romee Strijd
Dutch supermodel and Victoria's Secret Angel who walked the VS Fashion Show for years before building one of modeling's biggest YouTube and Instagram followings.
Jasmine Tookes
American supermodel and Victoria's Secret Angel who wore the $3 million Bright Night Fantasy Bra at the 2016 show.
Tyra Banks
American supermodel and TV pioneer — the first Black model on the cover of the Victoria's Secret catalog and creator of America's Next Top Model.
Mariano Di Vaio
Italian model and digital entrepreneur with one of the largest male fashion followings on Instagram, fronting campaigns for Hugo Boss and Dolce & Gabbana.
Frequently asked questions
- How is the Топ моделей Instagram 2026 ranked?
- Порядок — по данным (проверенная аудитория Instagram / документированные показатели); состав списка курируется по публичным источникам. Обновляется ежемесячно.
- How many entries are in the Топ моделей Instagram 2026?
- The Топ моделей Instagram 2026 currently features 30 entries. Порядок — по данным (проверенная аудитория Instagram / документированные показатели); состав списка курируется по публичным источникам. Обновляется ежемесячно.
About this ranking
В Instagram аудитория — самое публичное мерило индустрии, и у самых популярных моделей мира она исчисляется сотнями миллионов подписчиков. Этот рейтинг собирает моделей с крупнейшей подтверждённой аудиторией в Instagram — от звёзд соцсетей, построивших славу на платформе, до супермоделей с подиума, чья карьера началась ещё до неё.
Каждая позиция — это наш собственный скан подписчиков, а не оценка: в рейтинг попадают только верифицированные профили от 100 000 подписчиков, отсортированные строго по размеру аудитории. Данные обновляются ежемесячно, поэтому рейтинг отражает актуальные цифры, а не замороженный снимок — рост или спад модели за год виден здесь первым.
Число подписчиков — не то же самое, что подиумная родословная, и этот список это ясно показывает: всемирно известные супермодели соседствуют с «цифровыми» лицами, набравшими десятки миллионов без контракта от-кутюр. Вместе они дают самое ясное представление о том, у кого сейчас крупнейшая аудитория в моде.