Photographers

How to choose a photographer

A photographer sets the shoot: light, lens, pace and the mood the whole team works to. On a model shoot the brief decides the kind — a test for a new face wants clean natural light and simple frames, a lookbook or e-commerce day wants a repeatable studio setup, an editorial wants a point of view.

What to read in a portfolio

1. 1

   Consistent skin tones across a series — one look, not a lucky frame.

2. 2

   A range of models and body types: the light is the photographer's, not the face's.

3. 3

   Work in the genre you need: tests, lookbook, e-commerce and editorial are different jobs.

What to put in the request

1. 1

   The kind of shoot and its use: agency test, lookbook, e-commerce, campaign.

2. 2

   Date, city, studio or location, and how many looks.

3. 3

   Budget range and whether you need retouching in the quote.