What exclusivity covers
- Category lock: you can't work for competitors in a defined category (say, cosmetics) during the term.
- A set period and territory: a few months to a year or more, in one market or worldwide.
- Paid on top: it is negotiated as an extra fee because it turns down other bookings.
Exclusivity vs usage vs buyout
- Usage — where and how long the images run.
- Exclusivity — a promise not to work for rivals for the term.
- Buyout — a broad transfer of rights, sometimes bundling wide usage and exclusivity.
See how fees stack up in our salary guide.