Portfolio
Clients
Mimi Makela — work

H&M · Advertising · Aug 2026
Summer minimal
- Models:
- Mia Armstrong
- photographer:
- Kulesza & Pik
- hair stylist:
- Lachlan Mackie
- art director:
- Mimi Makela
- makeup artist:
- Regina Törnwall

H&M · Lookbook/Catalog · Nov 2025
Duet
- photographer:
- Rory van Millingen
- casting director:
- Jessica Martinelli
- art director:
- Mimi Makela

H&M · Advertising · Nov 2025
H&M Studio Holiday 2025
- Models:
- Sofia Steinberg
- photographer:
- Daniel Archer
- art director:
- Mimi Makela

H&M · Lookbook/Catalog · Oct 2025
A/W 2025 (Drop II) Lookbook
- designer:
- Eliana Masgalos
- casting director:
- Jessica Martinelli
- art director:
- Mimi Makela

H&M · Lookbook/Catalog · Apr 2025
Riviera Mood
- art director:
- Mimi Makela
- casting director:
- Rita Ornellas

H&M · Lookbook/Catalog · Nov 2024
H&M Holiday 2024 Lookbook
- fashion editor/stylist:
- Lisa Lindqwister
- art director:
- Mimi Makela
- casting director:
- Rita Ornellas

H&M · Lookbook/Catalog · Sep 2024
A/W 2024 Campaign lookbook
- art director:
- Mimi Makela

H&M · Lookbook/Catalog · Sep 2024
H&M Sept 2024 Lookbook
- art director:
- Mimi Makela
Models worked with
What to put in the request
- 1
The product or story and where the images will live: print, digital, retail.
- 2
References and what you want the images to do differently.
- 3
Dates, city, the crew already booked and the budget.
How booking a crew works
- →Your request reaches the professional with the brief attached.
- →They confirm the dates and quote the shoot.
- →Need the rest of the crew? The robot assembles it from this directory.







