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    Portfolio work by Sonny Groo, stylist

    Stylist

    Sonny Groo

    Sonny Groo is a Consultant, Fashion Stylist, and Wardrobe Editor with over 15 years of experience in the international fashion industry, known for his editorial eye and deep understanding of image-making. He began his career at 18, assisting top stylists in London and New York, before becoming Fashion Editor of BLEND as it expanded globally. He later launched Mykromag, a bold black-and-white print magazine that gained global recognition and featured talents such as Ben Gorham, Daphne Guinness, Gwendoline Christie, and Pamela Anderson. Groo went on to become Fashion Editor at Harper’s Bazaar Netherlands, producing over 30 cover stories. He continued as a contributing editor while also writing a column for V Magazine and contributing to Vogue editions, including Vogue Japan and Vogue US. After relocating to New York, he transitioned into celebrity styling for major events including Cannes, the Oscars, and the Met Gala, working with Carice van Houten, Imaan Hammam, Michaela DePrince, and Romee Strijd, among others. Currently, Groo focuses on creative consulting, advising brands and talent on visual identity and storytelling, while building meaningful connections between clients and collaborators. Recent projects include work with Cartier, Louis Vuitton, MAC, Nike, and artists such as Danna, Duncan Laurence, and Ugbad Abdi.

    Profession
    Stylist
    Portfolio
    11
    Updated
    Sep 2026
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    Portfolio

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    Clients

    Sonny Groo — work

    Models worked with

    What to put in the request

    1. 1

      What the shoot sells or says: brand, collection, editorial idea.

    2. 2

      Number of looks, sizes of the models and whether the wardrobe is yours or sourced.

    3. 3

      Date, city and the budget — including pulls, returns and an assistant.

    How booking a crew works

    • →Your request reaches the professional with the brief attached.
    • →They confirm the dates and quote the shoot.
    • →Need the rest of the crew? The robot assembles it from this directory.

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