Portfolio
Clients
Xiao Mu Fan — work

W Magazine · Magazine Cover · Jul 2025
W Magazine China The Director's Eyes Iss...
- photographer:
- Trunk Xu
- fashion editor/stylist:
- Xiao Mu Fan

W Magazine · Editorial · Sep 2024
Superman in real life
- fashion editor/stylist:
- Xiao Mu Fan

W Magazine · Editorial · Sep 2024
The Makers
- photographer:
- Alex Huanfa Cheng
- fashion editor/stylist:
- Xiao Mu Fan

W Magazine · Magazine Cover · Jun 2024
W Magazine China The Icon Issue 2024 Cov...
- hair stylist:
- Liu Xuemeng
- fashion editor/stylist:
- Xiao Mu Fan
- photographer:
- Yoshihiko Ueda

W Magazine · Editorial · Dec 2023
Ding!A Poetic Journey
- hair stylist:
- Wen Zhi
- fashion editor/stylist:
- Xiao Mu Fan

W Magazine · Editorial · Sep 2023
ONE WITH TIAN
- creative director:
- Xiao Mu Fan

W Magazine · Editorial · Jul 2023
The Director Issue - Director & Art Dire...
- fashion editor/stylist:
- Xiao Mu Fan

W Magazine · Editorial · Mar 2023
One Is All
- fashion editor/stylist:
- Xiao Mu Fan
- photographer:
- Yuan Gui Mei

ICICLE · Advertising · Nov 2022
ICICLE UNWORKOUT A/W 2022 Natural Way Co...
- art director:
- Xiao Mu Fan

MO&Co. · Advertising · Apr 2018
Edition 10 Summer 2018 Campaign
- fashion editor/stylist:
- Xiao Mu Fan
What to put in the request
- 1
What the shoot sells or says: brand, collection, editorial idea.
- 2
Number of looks, sizes of the models and whether the wardrobe is yours or sourced.
- 3
Date, city and the budget — including pulls, returns and an assistant.
How booking a crew works
- →Your request reaches the professional with the brief attached.
- →They confirm the dates and quote the shoot.
- →Need the rest of the crew? The robot assembles it from this directory.









