History & Founding
OpenUP Model Management was established in 2018 in Moscow as a modern modeling agency embracing digital-first talent management. The agency was founded with a mission to provide transparent and professional representation for emerging models.
Business Model & Divisions
OpenUP represents over 230 models across women's, men's and international divisions. The agency combines traditional runway and editorial placement with digital content and social media strategy for its talent.
Notable Models & Campaigns
The agency has built a diverse roster including Katya Pan, Kate Rose and Maria Lotta. OpenUP models have appeared in campaigns for Russian and international brands, fashion weeks and editorial publications.
Industry Impact
OpenUP Model Management represents a new generation of Russian modeling agencies that combine traditional talent management with modern digital strategies and international partnerships.
