History & Founding
IMG Models traces its roots to the broader IMG company, founded in 1960 by sports agent Mark McCormack in Cleveland, Ohio. Initially established as International Management Group, it focused on athlete representation and sports marketing.
Business Model & Divisions
IMG Models operates on a traditional agency model, scouting, developing, and representing talent across fashion, advertising, and media. It earns commissions from bookings in runway shows, editorial shoots, commercial campaigns, and endorsements.
Notable Models & Campaigns
IMG Models has represented iconic figures who have shaped modern fashion. Among them is Gisele Bündchen, who joined in the late 1990s and became the highest-paid model for over a decade, starring in campaigns for Victoria's Secret and Chanel.
Global Presence
With a footprint in key fashion capitals, IMG Models maintains offices in New York, Paris, Milan, London, and Sydney. The New York headquarters serves as the nerve center for North American operations, while Paris and Milan hubs focus on European runway seasons.
Industry Impact
IMG Models has profoundly influenced the fashion industry by professionalizing model management and promoting inclusivity. It pioneered athlete-model crossovers and digital influencer integration, adapting to social media's rise.
