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GetModel Directory
Commercial Modeling Agencies
21 agencies listing Commercial as a specialty — cities, rosters and official submission contacts.
- agencies
- 21
- Cities
- 18
- Countries
- 11
- Oldest since
- 1946
21 agencies in the GetModel directory list Commercial as a specialty. Commercial modeling is the paid engine of the industry: advertising, catalogue, e-commerce and lifestyle work, with far wider requirements than fashion and a real market for every age and size.
The largest commercial rosters are IMG Models, Ford Models and Next Models. The grid below is ordered by roster size; each card opens the agency profile with its city offices, founding year, full specialty list and official submission contacts.
Agencies usually run several divisions at once, so a board listed here may also cover other work — open the profile to see the full list. Browse the whole directory on the agencies hub, or read How to Choose a Modeling Agency before you sign anything.
Largest rosters
IMG Models
New York · est. 1960IMG Models is one of the world's most prestigious modeling agencies, representing some of the most recognizable faces in fashion. Founded by Mark McCormack, the agency has shaped…
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Ford Models
New York · est. 1946Ford Models is the oldest major modeling agency in the world, founded by Eileen and Jerry Ford in New York City. The agency played a defining role in establishing modeling as a…
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Next Models
London · est. 1989Next Model Management operates across five major fashion markets and has built a reputation for representing a diverse and commercially successful roster. The agency balances…
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NIK Model Management
Moscow · est. 2019NIK Model Management is a modeling agency based in Moscow, Russia, focusing on building long-term modeling careers in the fashion industry. Its official materials describe a…
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Wilhelmina Models
London · est. 1967Wilhelmina Models was founded by Dutch supermodel Wilhelmina Cooper and has grown into one of the largest and most diversified talent management companies in the world. The…
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Motion Models
Moscow · est. 2020Motion Models is a Moscow-based booking and development agency active in the fashion industry in Russia and internationally. It operates as MOTION model management, working both…
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21 agencies
Premier Model Management
London · est. 1981 · 350+London350+ models
High FashionCommercialTalent Management
Premier Model Management is one of London's leading agencies, founded by Carole White. The agency has been instrumental in launching the careers of some of the most famous models…
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Select Models
London · est. 1977 · 250+London, Milan, Paris, Stockholm, Atlanta, Chicago, Los Angeles, Miami250+ models
High FashionEditorialCommercial
Select Model Management is one of London's longest-running and most respected agencies. Founded in the late 1970s, Select has played a key role in shaping the British modeling…
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OpenUP Model Management
Moscow · est. 2018 · 230+Moscow230+ models
High FashionEditorialCommercial
OpenUP Model Management is a professional modeling agency based in Moscow, Russia. It operates as both a mother agency and a booking/receiving agency for models working on the…
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Zhara Models
Moscow · est. 2010 · 150+Moscow150+ models
High FashionEditorialCommercial
Zhara Models is a modeling agency based in Moscow, Russia, operating under the name ZHARA MODELS and presenting itself as a model agency of Moscow. The agency states that it works…
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Star System Agency
Moscow · est. 2001 · 120+Moscow120+ models
CommercialFashionCelebrity
Star System Agency is a modeling agency based in Moscow, Russia, and is associated in directories with the international Starsystem scouting network. Public listings describe it…
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President Kids
Moscow · est. 2000 · 100+Moscow100+ models
kidscommercial
President Kids is a children’s modeling and acting agency based in Moscow, Russia, operating under the site presidentkids.ru. It works with child and teenage models and actors…
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Modus Vivendii
Moscow · est. 2004 · 80+Moscow, Saint Petersburg80+ models
High FashionRunwayEditorial
One of the largest Russian model agencies with offices in Moscow and Saint Petersburg. Known for discovering international-level talent and placing models at top fashion weeks in…
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Look Models
Moscow · est. 2009 · 70+Moscow70+ models
New FacesRunwayCommercial
Look Models is a Russian modeling agency based in Moscow, operating under the website lookmodels.ru. It is described by external directories as a fashion agency founded in 2004…
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Modelwerk
Hamburg · est. 1995 · 70+Hamburg70+ models
commercialcatalog
Modelwerk Modelagentur GmbH is a German modeling agency headquartered in Hamburg and active in talent discovery and management. Founded in 1995 by Claudia Midolo, it represents…
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AGENT mgmt
Tbilisi · est. 2021 · 60+Tbilisi60+ models
High FashionEditorialCommercial
AGENT mgmt is a modeling agency operating through the website agentmgmt.com and using the Mediaslide booking platform. A third‑party directory lists AGENT mgmt as a Tbilisi‑based…
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IQ Models
Moscow · est. 2005 · 60+Moscow, Saint Petersburg60+ models
runwaycommercial
IQ Models is a Russian modeling agency. Its official site states that it was founded in 2004 by Pavel Zotov and Dmitry Chernikov. The agency is based in Moscow and its materials…
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Grace Models
Moscow · est. 2011 · 55+Moscow, Kazan55+ models
CommercialBeautyRegional Talent
Grace Models is a modeling agency with an official website at gracemodels.ru and a separate site at grace-models.com. Its publicly accessible site lists operations in Russia and…
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Number Management
Barcelona · est. 2015 · 35+Moscow35+ models
commercialdigital
Number Model Management (also referred to as Number Management) is a modeling agency based in Moscow, Russia, operating as a mother agency and fashion model management company…
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PMA Moscow
Moscow · est. 2018 · 25+Moscow25+ models
commercialplus-size
PMA Moscow appears in at least one external agency directory as a modeling agency based in Moscow, Russia, reportedly established in 2018 and working with a roster of more than 25…
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Trump Models
New York · est. 1999 · 180+ · Closed in 2017New York180+ models
High FashionCommercialInternational Development
Trump Model Management was a New York-based agency founded by Donald Trump in 1999. During its years of operation, the agency represented a competitive roster of fashion talent…
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How to choose an agency
No fees to sign
A real agency is paid a commission on the work it books. Registration fees, compulsory paid courses and a mandatory in-house photographer are the standard warning signs.
Look at the board, not the promise
Open the agency's own site and see who it actually represents and which clients those models shoot for. A board full of recent work is worth more than any pitch.
Match the market
High fashion, commercial, curve and talent boards want different things. A mother agency in your city that places you abroad often beats a distant big name.
How to submit
- 1
Shoot digitals
Front, side and back plus a close-up. No makeup, no retouching, hair down, plain wall, natural light.
Photographers for the tests that come after → - 2
Write down your stats
Height, bust or chest, waist, hips, shoe size, hair and eye colour, your city and your age.
- 3
Use the agency's own form
Every profile here links the official site and social accounts. Submit through the agency's new-faces form or attend an open call — and never pay to apply.
Last updated: September 15, 2026
Frequently asked questions
- What is a commercial modeling agency?
- Commercial modeling is the paid engine of the industry: advertising, catalogue, e-commerce and lifestyle work, with far wider requirements than fashion and a real market for every age and size. An agency appears on this page because Commercial is one of the specialties it states in our directory — 21 agencies do.
- How do I get signed by a commercial agency?
- Submit digitals — unretouched full-length, waist-up and face shots with no makeup — plus your measurements, through the agency's own form or open call; every agency here is listed with its website. Commercial boards book castability — approachable, expressive, brand-safe — and they care about reliability and availability as much as about looks.
- Do commercial agencies charge models a fee?
- No legitimate agency charges for representation, whatever its specialty: it takes a commission on the jobs it books, usually around 20%. A demand to pay up front for a portfolio, a "registration" or training is the standard scam pattern, and it is just as common around commercial work as anywhere else.