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    Commercial Modeling Agencies

    21 agencies listing Commercial as a specialty — cities, rosters and official submission contacts.

    agencies
    21
    Cities
    18
    Countries
    11
    Oldest since
    1946

    21 agencies in the GetModel directory list Commercial as a specialty. Commercial modeling is the paid engine of the industry: advertising, catalogue, e-commerce and lifestyle work, with far wider requirements than fashion and a real market for every age and size.

    The largest commercial rosters are IMG Models, Ford Models and Next Models. The grid below is ordered by roster size; each card opens the agency profile with its city offices, founding year, full specialty list and official submission contacts.

    Agencies usually run several divisions at once, so a board listed here may also cover other work — open the profile to see the full list. Browse the whole directory on the agencies hub, or read How to Choose a Modeling Agency before you sign anything.

    All CitiesMoscowNew YorkParisLondonMilanSaint PetersburgMiamiLos AngelesSydney
    High FashionEditorialCommercialRunwayNew FacesScoutingAvant-GardeCelebrity

    Largest rosters

    IMG Models logo

    IMG Models

    New York · est. 1960
    1200+Roster Size

    IMG Models is one of the world's most prestigious modeling agencies, representing some of the most recognizable faces in fashion. Founded by Mark McCormack, the agency has shaped the modern modeling industry with its unparalleled global reach across five continents. IMG's roster spans supermodels, athletes and cultural icons, making it a cornerstone of the international fashion landscape.

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    Ford Models logo

    Ford Models

    New York City · est. 1946
    650+Roster Size

    Ford Models is the oldest major modeling agency in the world, founded by Eileen and Jerry Ford in New York City. The agency played a defining role in establishing modeling as a legitimate profession and has launched the careers of countless iconic models. Ford continues to represent diverse talent across fashion, commercial and digital platforms.

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    Next Models logo

    Next Models

    New York · est. 1989
    540+Roster Size

    Next Model Management operates across five major fashion markets and has built a reputation for representing a diverse and commercially successful roster. The agency balances high-fashion editorial talent with strong commercial divisions. Next is known for its forward-thinking approach and early adoption of digital and social media strategies.

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    NIK Model Management logo

    NIK Model Management

    Moscow · est. 2019
    400+Roster Size

    NIK Model Management is a modeling agency based in Moscow, Russia, focusing on building long-term modeling careers in the fashion industry. Its official materials describe a selective scouting approach aimed at developing a pool of unique faces with international potential. The agency positions itself as one of the leading players in the local market over a relatively short period, but this claim is self-published and not independently verified.

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    Wilhelmina Models logo

    Wilhelmina Models

    New York City · est. 1967
    380+Roster Size

    Wilhelmina Models was founded by Dutch supermodel Wilhelmina Cooper and has grown into one of the largest and most diversified talent management companies in the world. The publicly traded agency represents models, celebrities, athletes and influencers across fashion, beauty and entertainment. Wilhelmina is known for its broad commercial reach and multi-platform approach.

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    Motion Models logo

    Motion Models

    Moscow · est. 2020
    370+Roster Size

    Motion Models is a Moscow-based booking and development agency active in the fashion industry in Russia and internationally. It operates as MOTION model management, working both as a modelling agency, building the image and careers of models and organizing work with brands, and as a photo production company creating and realizing creative concepts for fashion shoots. The agency maintains a development and academy centre at Pyatnitskaya Street 71/5, building 2, in the Sytin business centre, where weekend courses for aspiring models aged roughly 12 to 25 are held in small groups over four weeks. It positions itself as one of the stronger modelling agencies in Moscow, running its own academy and scouting programme and inviting candidates who meet standard high-fashion height parameters to apply through casting. Motion Models serves both the local Moscow market and international clients, with separate booking contacts for Moscow, the Middle East and Europe, and international enquiries in Asia, indicating regular work across regional commercial and fashion markets.

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    21 agencies

    P

    Premier Model Management

    London · est. 1981 · 350+
    London350+ models
    High FashionCommercialTalent Management

    Premier Model Management is one of London's leading agencies, founded by Carole White. The agency has been instrumental in launching the careers of some of the most famous models in the world and maintains a strong presence in both the high-fashion and commercial sectors. Premier is known for its longevity and consistent ability to identify breakout talent.

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    Select Models logo

    Select Models

    London · est. 1977 · 250+
    London, Milan, Paris, Stockholm, Atlanta, Chicago, Los Angeles, Miami250+ models
    High FashionEditorialCommercial

    Select Model Management is one of London's longest-running and most respected agencies. Founded in the late 1970s, Select has played a key role in shaping the British modeling scene and continues to represent a diverse roster of established and emerging talent. The agency is known for its strong relationships with top photographers and fashion publications.

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    OpenUP Model Management logo

    OpenUP Model Management

    Moscow · est. 2018 · 230+
    Moscow230+ models
    High FashionEditorialCommercial

    OpenUP Model Management is a professional modeling agency based in Moscow, Russia. It operates as both a mother agency and a booking/receiving agency for models working on the Russian and international markets. The OPENUP MODEL MANAGEMENT trademark was registered in Russia in January 2024 to the company OOO "Open Ap Models".

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    Z

    Zhara Models

    Moscow · est. 2010 · 150+
    Moscow150+ models
    High FashionEditorialCommercial

    Zhara Models is a modeling agency based in Moscow, Russia, operating under the name ZHARA MODELS and presenting itself as a model agency of Moscow. The agency states that it works in the fashion and beauty industry with a professional team having more than 15 years of experience and participates in Russian and international fashion shows and photo shoots for well-known brands. It also runs a network of model schools for adults and children, described as implemented on the basis of a large international agency.

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    SS

    Star System Agency

    Moscow · est. 2001 · 120+
    Moscow120+ models
    CommercialFashionCelebrity

    Star System Agency is a modeling agency based in Moscow, Russia, and is associated in directories with the international Starsystem scouting network. Public listings describe it as a fashion and scouting agency working with professional models and new faces, but key operational details are not confirmed on the official site. Due to limited verified information from primary sources, only basic location and general agency type can be stated with confidence.

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    PK

    President Kids

    Moscow · est. 2000 · 100+
    Moscow100+ models
    kidscommercial

    President Kids is a children’s modeling and acting agency based in Moscow, Russia, operating under the site presidentkids.ru. It works with child and teenage models and actors, offering training and career support in areas such as runway, camera work and acting. The agency states that it has been active since 1998 under the previous name Dom Modey Kinder Bazaar.

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    Modus Vivendii logo

    Modus Vivendii

    Moscow · est. 2004 · 80+
    Moscow, Saint Petersburg80+ models
    High FashionRunwayEditorial

    One of the largest Russian model agencies with offices in Moscow and Saint Petersburg. Known for discovering international-level talent and placing models at top fashion weeks in Milan, Paris and New York.

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    Look Models logo

    Look Models

    Moscow · est. 2009 · 70+
    Moscow70+ models
    New FacesRunwayCommercial

    Look Models is a Russian modeling agency based in Moscow, operating under the website lookmodels.ru. It is described by external directories as a fashion agency founded in 2004 and working with models for magazine editorials, advertising campaigns, and fashion shows. The agency is referenced in fashion and media credits as providing models and casting for commercial and editorial projects.

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    Modelwerk logo

    Modelwerk

    Hamburg · est. 1995 · 70+
    Hamburg70+ models
    commercialcatalog

    Modelwerk Modelagentur GmbH is a German modeling agency headquartered in Hamburg and active in talent discovery and management. Founded in 1995 by Claudia Midolo, it represents over a thousand female and male models, talents, and creators and works with fashion, cosmetics, and lifestyle brands. It is regarded as one of Germany’s leading agencies for talent development and management.

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    AGENT mgmt logo

    AGENT mgmt

    Tbilisi · est. 2021 · 60+
    Tbilisi60+ models
    High FashionEditorialCommercial

    AGENT mgmt is a modeling agency operating through the website agentmgmt.com and using the Mediaslide booking platform. A third‑party directory lists AGENT mgmt as a Tbilisi‑based agency working across high fashion, editorial and commercial modeling, but this information is not confirmed on major industry reference sites. Publicly available sources do not provide verified details on the agency’s ownership, history or notable roster, so these remain undocumented.

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    IQ Models logo

    IQ Models

    Moscow · est. 2005 · 60+
    Moscow, Saint Petersburg60+ models
    runwaycommercial

    IQ Models is a Russian modeling agency. Its official site states that it was founded in 2004 by Pavel Zotov and Dmitry Chernikov. The agency is based in Moscow and its materials reference Saint Petersburg as another city associated with the agency.

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    Grace Models logo

    Grace Models

    Moscow · est. 2011 · 55+
    Moscow, Kazan55+ models
    CommercialBeautyRegional Talent

    Grace Models is a modeling agency with an official website at gracemodels.ru and a separate site at grace-models.com. Its publicly accessible site lists operations in Russia and booking/contact information for Moscow-based offices or staff. Publicly verifiable information on its founding date, headquarters, and model roster is limited in the gathered sources.

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    Number Management logo

    Number Management

    Moscow · est. 2015 · 35+
    Moscow35+ models
    commercialdigital

    Number Model Management (also referred to as Number Management) is a modeling agency based in Moscow, Russia, operating as a mother agency and fashion model management company. Public listings describe it as a Moscow-based agency established in the mid‑2010s, representing professional models and new faces for fashion work. It works with international fashion clients and has been cited in industry media for its role developing emerging Russian talent.

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    PMA

    PMA Moscow

    Moscow · est. 2018 · 25+
    Moscow25+ models
    commercialplus-size

    PMA Moscow appears in at least one external agency directory as a modeling agency based in Moscow, Russia, reportedly established in 2018 and working with a roster of more than 25 models. Beyond this listing, there are currently no corroborating records in major industry databases or reputable press that independently confirm its history or specialization. Due to the limited verifiable sources, further details about the agency’s activities and positioning cannot be reliably stated.

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    T

    Trump Models

    New York · est. 1999 · 180+ · Closed in 2017
    New York180+ models
    High FashionCommercialInternational Development

    Trump Model Management was a New York-based agency founded by Donald Trump in 1999. During its years of operation, the agency represented a competitive roster of fashion talent and was a recognizable name in the industry. Trump Models ceased operations in 2017, but remains part of the historical record of major New York modeling agencies.

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    How to choose an agency

    No fees to sign

    A real agency is paid a commission on the work it books. Registration fees, compulsory paid courses and a mandatory in-house photographer are the standard warning signs.

    Look at the board, not the promise

    Open the agency's own site and see who it actually represents and which clients those models shoot for. A board full of recent work is worth more than any pitch.

    Match the market

    High fashion, commercial, curve and talent boards want different things. A mother agency in your city that places you abroad often beats a distant big name.

    Full guide: choosing an agency

    How to submit

    1. 1

      Shoot digitals

      Front, side and back plus a close-up. No makeup, no retouching, hair down, plain wall, natural light.

    2. 2

      Write down your stats

      Height, bust or chest, waist, hips, shoe size, hair and eye colour, your city and your age.

    3. 3

      Use the agency's own form

      Every profile here links the official site and social accounts. Submit through the agency's new-faces form or attend an open call — and never pay to apply.

    Start your model profile
    More agency lists
    Top 100 AgenciesAgencies in New YorkAgencies in MoscowAgencies in LondonPost a casting

    Last updated: September 15, 2026

    Frequently asked questions

    What is a commercial modeling agency?
    Commercial modeling is the paid engine of the industry: advertising, catalogue, e-commerce and lifestyle work, with far wider requirements than fashion and a real market for every age and size. An agency appears on this page because Commercial is one of the specialties it states in our directory — 21 agencies do.
    How do I get signed by a commercial agency?
    Submit digitals — unretouched full-length, waist-up and face shots with no makeup — plus your measurements, through the agency's own form or open call; every agency here is listed with its website. Commercial boards book castability — approachable, expressive, brand-safe — and they care about reliability and availability as much as about looks.
    Do commercial agencies charge models a fee?
    No legitimate agency charges for representation, whatever its specialty: it takes a commission on the jobs it books, usually around 20%. A demand to pay up front for a portfolio, a "registration" or training is the standard scam pattern, and it is just as common around commercial work as anywhere else.
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