History & Founding
Storm Model Management was established in 1987 by Sarah Doukas in London, United Kingdom. Doukas, a former model and scout, founded the agency with a vision to discover and nurture emerging talent in the fashion industry.
Business Model & Divisions
Storm operates as a full-service model management agency, focusing on scouting, development, and placement of models in fashion campaigns, runway shows, and editorial work. Its business model emphasizes long-term career management, including training in runway walking, posing, and media skills.
Notable Models & Campaigns
Storm has been instrumental in the careers of several iconic figures. Kate Moss, discovered by the agency, became a defining supermodel of the 1990s, gracing covers of Vogue and campaigns for brands like Calvin Klein and Chanel.
Global Presence
Headquartered in London, Storm maintains a strong foothold in the UK fashion scene with offices in prime locations like Mayfair. In 2006, the agency expanded to Sydney, Australia, to tap into the Asia-Pacific market and represent local talent alongside international stars.
Industry Impact
Storm has significantly influenced the modeling world by championing diversity and innovation. Its discovery of Kate Moss shifted industry standards toward a more "heroin chic" aesthetic in the 1990s, challenging traditional beauty norms.
