History & Founding
Grace Models was founded in 1991 by Guia Jikidze, giving the agency over three decades of experience in talent representation. It is one of the longest-running modeling agencies in Russia, establishing itself well before the post-Soviet fashion boom reshaped the industry.
Business Model & Divisions
Grace Models operates as a full-service modeling agency focused on scouting, developing, and placing talent across fashion and commercial sectors — including runway shows, editorial shoots, and advertising campaigns.
Notable Models & Campaigns
Grace Models is renowned for discovering some of the most recognizable names in international fashion. Its scouted alumni include Natalia Vodianova (discovered in 1999), Irina Shayk, Eugenia Volodina, and Olga Sherer — all of whom went on to global careers. These discoveries are extensively documented in publications such as W Magazine and across the international fashion press.
Global Presence
The agency is headquartered in Moscow with additional offices in Paris, London, and New York, reflecting its role as a bridge between Russian talent and the international fashion market.
Industry Impact
With more than 30 years in operation, Grace Models has had an outsized influence on the global fashion industry relative to its size. Its track record of launching the careers of world-class models from Russia cements its reputation as one of the country's most significant talent-discovery agencies.
