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    Modeling Agencies in London

    8 agencies with a board in London — rosters, specialties and official submission contacts.

    agencies
    8
    Cities
    11
    Countries
    7
    Oldest since
    1960

    GetModel lists 8 modeling agencies with a board or office in London. London combines a strong editorial scene with the biggest new-faces development culture in Europe — several of the boards listed here are known for signing and developing models from open scouting rather than from placements.

    The largest rosters in London are IMG Models, Elite Model Management and Next Models — the grid below is ordered by roster size, and every card opens the agency profile with founding year, specialties, notable models and the official contacts for submissions and bookings. For the same agencies ranked by the number of models we hold for each, see Top Modeling Agencies in London.

    London agencies are the most open-call-friendly in this directory: digitals through the agency's own form, no fee, no agency-appointed photographer. If you are choosing between offers, read How to Choose a Modeling Agency, and browse the rest of the directory on the agencies hub.

    All CitiesMoscowNew YorkParisLondonMilanSaint PetersburgMiamiLos AngelesSydney
    High FashionEditorialCommercialRunwayNew FacesScoutingAvant-GardeCelebrity

    Largest rosters

    IMG Models logo

    IMG Models

    New York · est. 1960
    1200+Roster Size

    IMG Models is one of the world's most prestigious modeling agencies, representing some of the most recognizable faces in fashion. Founded by Mark McCormack, the agency has shaped the modern modeling industry with its unparalleled global reach across five continents. IMG's roster spans supermodels, athletes and cultural icons, making it a cornerstone of the international fashion landscape.

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    Elite Model Management logo

    Elite Model Management

    Paris · est. 1972
    890+Roster Size

    Elite Model Management is a global powerhouse founded by John Casablancas in Paris. The agency pioneered the concept of the supermodel era and continues to discover and develop top-tier talent worldwide. Elite operates across four major fashion capitals and remains one of the most influential agencies in the industry.

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    Next Models logo

    Next Models

    New York · est. 1989
    540+Roster Size

    Next Model Management operates across five major fashion markets and has built a reputation for representing a diverse and commercially successful roster. The agency balances high-fashion editorial talent with strong commercial divisions. Next is known for its forward-thinking approach and early adoption of digital and social media strategies.

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    S

    Storm Models

    London · est. 1987
    420+Roster Size

    Storm Models was founded by Sarah Doukas in London and is renowned for discovering Kate Moss at the age of 14. The agency has a reputation for spotting raw, unconventional talent and developing them into global stars. Storm remains one of the most respected agencies in the UK and Australian markets.

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    Models 1 logo

    Models 1

    London · est. 1968
    400+Roster Size

    Models 1 is one of the UK's oldest and most established modeling agencies, founded in London in 1968. The agency has a long history of representing iconic British and international talent and has adapted successfully to the evolving fashion landscape. Models 1 offers divisions spanning classic, curve, creative and new faces.

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    P

    Premier Model Management

    London · est. 1981
    350+Roster Size

    Premier Model Management is one of London's leading agencies, founded by Carole White. The agency has been instrumental in launching the careers of some of the most famous models in the world and maintains a strong presence in both the high-fashion and commercial sectors. Premier is known for its longevity and consistent ability to identify breakout talent.

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    8 agencies

    V

    Viva Models

    Paris · est. 2001 · 320+
    Paris, London, Barcelona320+ models
    EditorialAvant-GardeEuropean Markets

    VIVA Model Management is a model agency headquartered in Paris, with offices in London and Barcelona. It is known for representing edgy, editorial-led faces for editorial and avant-garde work across Europe's main fashion markets.

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    Select Models logo

    Select Models

    London · est. 1977 · 250+
    London, Milan, Paris, Stockholm, Atlanta, Chicago, Los Angeles, Miami250+ models
    High FashionEditorialCommercial

    Select Model Management is one of London's longest-running and most respected agencies. Founded in the late 1970s, Select has played a key role in shaping the British modeling scene and continues to represent a diverse roster of established and emerging talent. The agency is known for its strong relationships with top photographers and fashion publications.

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    How to choose an agency

    No fees to sign

    A real agency is paid a commission on the work it books. Registration fees, compulsory paid courses and a mandatory in-house photographer are the standard warning signs.

    Look at the board, not the promise

    Open the agency's own site and see who it actually represents and which clients those models shoot for. A board full of recent work is worth more than any pitch.

    Match the market

    High fashion, commercial, curve and talent boards want different things. A mother agency in your city that places you abroad often beats a distant big name.

    Full guide: choosing an agency

    How to submit

    1. 1

      Shoot digitals

      Front, side and back plus a close-up. No makeup, no retouching, hair down, plain wall, natural light.

    2. 2

      Write down your stats

      Height, bust or chest, waist, hips, shoe size, hair and eye colour, your city and your age.

    3. 3

      Use the agency's own form

      Every profile here links the official site and social accounts. Submit through the agency's new-faces form or attend an open call — and never pay to apply.

    Start your model profile
    More agency lists
    Top 100 AgenciesAgencies in New YorkAgencies in MoscowAgencies in LondonPost a casting

    Last updated: September 15, 2026

    Frequently asked questions

    How do I get into a modeling agency in London?
    Send digitals — plain, unretouched photos (full length, waist up, face) in fitted clothes with no makeup — together with your height and measurements, through the agency's own submission form or at its open call. Every agency on this page is listed with its website, so you can apply directly. London agencies are the most open-call-friendly in this directory: digitals through the agency's own form, no fee, no agency-appointed photographer.
    What do London modeling agencies look for?
    It depends on the board, not on the city: fashion divisions have historically worked to sample sizes (around 175 cm and up for women, 185 cm and up for men), while commercial, curve, kids and talent divisions set no height rule and book on castability. Age, proportions, healthy skin and hair, and the ability to take direction matter everywhere — check each London agency's own requirements page before you submit, since the divisions differ.
    Do modeling agencies in London charge a fee?
    A legitimate agency does not charge to represent you: it earns a commission on the work it books for you, typically around 20%. Paying up front for "registration", a mandatory portfolio with an agency-appointed photographer or a "course" is the classic sign of a scam — in London as anywhere else. Costs that are genuinely normal (test shoots you commission yourself, travel, a printed book) are your own and never a condition of being signed.
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