History & Founding
DNA Models was established in 1996 in New York City by Keith Miller, a former top male model, and John D'Onofrio, a seasoned agent. Miller, who had walked runways for designers like Calvin Klein and appeared in campaigns for brands such as Ralph Lauren, brought insider knowledge of the industry to the venture.
Business Model & Divisions
DNA Models operates as a full-service agency, managing bookings for fashion shows, editorial shoots, advertising campaigns, and commercial work. Its business model emphasizes long-term talent development, providing models with career guidance, portfolio building, and international placement opportunities.
Notable Models & Campaigns
DNA has represented an array of influential models who have shaped modern fashion. Among the women, Anja Rubik, a Polish supermodel, joined in the mid-2000s and became a face for brands like Chanel and Hermès, walking over 500 shows.
Global Presence
Headquartered in New York City's SoHo district, DNA Models maintains a strong U.S. footprint with scouting offices that extend its reach across the country.
Industry Impact
DNA Models has significantly influenced the fashion industry by championing diversity and innovation in casting. Under Miller and D'Onofrio's leadership, it has advocated for fair treatment and mental health support for models, aligning with broader movements like the Model Alliance.
